How effective is the combination of your main product and ancillary texts?
- 1. How effective is the combination of your main product and ancillary texts?
- 3. There is a combination of the website and music video that we used to create the digipak. We researched into different elctropop artists, in order to get an idea of what the usual digipak looks like. We kept a constant theme throughout the digipak, and this was the identity of the artist, we wanted to show the edge and street style that the artist takes interest in, and at the same time we wanted to represent the genre of music. We stuck to common codes and conventions that appear in electropop digipaks, and this was the placement of the artist name and the name of the digipak. We made sure that the digipak kept to the audiences expectations: • Simplicity • Realistic Locations • Creativity
- 4. We wanted to make sure that the brand of the artist is portrayed, and this was to show the style of the artist, and this is to keep the target audience interested by making sure it relates to them in the styles that was used. The digipak clearly shows the individual media product that is trying to be sold to the target audience. The digipak will be accessible through the website or in stores. The front, inside and back of the digipak had to be designed with the target audience in mind, and to represent the artist through the use of photography, text and colour schemes. We were pleased to know that the audience approved of the final development, as it kept their ideas in mind.
- 5. MUSIC VIDEO
- 6. The music video followed a criteria like other music videos: • Follows a colour scheme • Follows codes and conventions of music videos in the same genre • Covers Goodwin’s Theory throughout. The music video effectively portrayed the artists star image. Together with the digipak and the website, the three products created a band for the fans of the artist to recognise and become part of. There is a clear link between all three media products, in terms of style and colours used, making it effective and easily recognisable. The music video being the main media product, we had to make sure that the design of it was planned out thoroughly, keeping in mind the lyrics and visuals. The music video can be accessible on YouTube, social media and the website that was created for the artist, this is so that all of the audience are able to view the music video whenever they want. Whereas trying to get access to the digipak can be slightly more difficult. The star image was the main focus in the music video, than it was compared to the digipak and the website.
- 7. WEBSITE
- 8. The brand of the artist was maintained from the digipak to the website. This makes it easier for the artist to be recognised by the audience. The artists social media sites were connected to the website, this so that the audience will be able to follow the artist and find out information. The website combined the ideas of the music video and digipak, making it an effective product. The website allowed the audience to find out anything they wanted about the artist from one given place, this is because it help information about the artist, their social media links and their general portfolio. The colour scheme was consistent throughout the digipak, music video and the website. This showed a similarity in all three media products.
- 9. A website is a lot more effective than a digipak, this is because it can be accessed by anyone of the audience. Also, it better way of promoting the artist and their brand as everyone has access to the Internet. The website was kept simple and this was a true reflection of the artist. The initial idea of the website was inspired by Electropop artist; Sia. We made sure that the website had the usual tabs that an artists website would have, such as a store, gallery, social media, a short biography and links to upcoming events