How effective is your marketing program?
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John Mancini offers new custom marketing services including a content marketing strategy workshop and lead nurturing campaign management. He is also available for keynote presentations on topics related to content marketing and digital disruption. The document provides details on these services and links to pages on Mancini's website for more information or to book a 15 minute appointment. It also shares results from a marketing effectiveness benchmark survey related to challenges companies face with marketing strategies and tactics.
How effective is your marketing program?
- 2. http://www.johnmancini.orgNew custom services provided by John Mancini
- 3. PLANNING -- STRATEGY DEVELOPMENT Content Marketing Strategy Workshop Why do so many marketing automation and content marketing initiatives fail? Leverage over 4 years of AIIM content marketing experience, conducted at industry scale and specifically focused on content and information management. Why waste time on an agency that has to be educated on what you do? EXECUTION -- EXPERIENCED ADVICE Lead Nurturing Campaign Management John Mancini will strategize with your team on how to maximize the effectiveness of your lead generation activities, and integrate these activities into a comprehensive lead nurturing campaign. Company Boards -- Add the expertise of industry leader John Mancini to your company’s Board of Directors. VISIBILITY -- INDUSTRY LEADER Keynote Presentations -- Sample topics: • Getting Beyond the Hype: 4 Secrets of Effective Content Marketing • Information Chaos vs. Information Opportunity: 5 Tips to Survive and Thrive Amidst the Chaos • Digital Disruption: 6 Strategies to Avoid Being “Blockbustered” • March of the Digital Natives: How to turn Millennial Madness into Business Advantage Subject Matter Expert for your webinars and VIP events
- 4. Proving the ROI of our marketing activities. 42% Securing enough marketing budget. 18% Managing our website. 3% Identifying the right technologies for our needs. 5% Training our team. 8% Repurposing content for international audiences. 11% Hiring top talent. 9% Finding an executive sponsor. 4% Which of the following is your MOST IMPORTANT marketing challenge? (Please pick ONE)
- 5. 71% 60% 32% 17% 10% CONVERTING CONTACTS/LEADS TO CUSTOMERS INCREASING THE NUMBER OF CONTACTS/LEADS INCREASING REVENUE FROM EXISTING CUSTOMERS PROVING THE ROI OF OUR MARKETING ACTIVITIES REDUCING THE COST OF CUSTOMER/LEAD/CONTACT ACQUISITION Which 2 of the following marketing objectives are MOST IMPORTANT to your company? (Please pick 2)
- 6. We have hard measures of success for our marketing tactics and measure them systemically. 10% We measure the effectiveness of some but not all of our marketing activities. 52% We want to be able to change directions quickly, so we rely primarily on gut instinct. 13% We don’t really measure the ROI of our marketing activities. 25% How would you describe how you measure the effectiveness of your marketing activities (be honest!)?
- 7. 56% 14% 5% 15% 14% 48% 59% 32% 4% 3% 20% 13% 6% PAID ADVERTISING -- PRINT, OUTDOOR, BROADCAST PAID ADVERTISING -- SOCIAL MEDIA, ONLINE ADS, PPC SOCIAL MEDIA (LINKEDIN, FACEBOOK, TWITTER) EVENTS AND TRADE SHOWS DIRECT EMAIL MARKETING -- OWN LIST DIRECT EMAIL MARKETING -- PURCHASED LIST ONLINE DIRECTORIES OF SOLUTION PROVIDERS RETAINED PUBLIC RELATIONS FIRMS/AGENCIES THIRD PARTY WHITE PAPERS/CASE STUDIES YOUR OWN WEBINARS THIRD PARTY WEBINARS BLOGGING INFOGRAPHICS In your experience, which THREE of the following do you think are the LEAST EFFECTIVE marketing tactics? (please pick THREE)
- 8. 6% 23% 35% 43% 43% 10% 4% 16% 31% 42% 15% 23% 11% PAID ADVERTISING -- PRINT, OUTDOOR, BROADCAST PAID ADVERTISING -- SOCIAL MEDIA, ONLINE ADS, PPC SOCIAL MEDIA (LINKEDIN, FACEBOOK, TWITTER) EVENTS AND TRADE SHOWS DIRECT EMAIL MARKETING -- OWN LIST DIRECT EMAIL MARKETING -- PURCHASED LIST ONLINE DIRECTORIES OF SOLUTION PROVIDERS RETAINED PUBLIC RELATIONS FIRMS/AGENCIES THIRD PARTY WHITE PAPERS/CASE STUDIES YOUR OWN WEBINARS THIRD PARTY WEBINARS BLOGGING INFOGRAPHICS In your experience, which THREE of the following do you think are the MOST EFFECTIVE marketing tactics? (please pick THREE)
- 9. TACTIC % USING THIS 2015 ROI > 2014 ROI INFOGRAPHICS 68% 29% BLOGGING 84% 29% THIRD PARTY WEBINARS 71% 17% YOUR OWN WEBINARS 81% 34% THIRD PARTY WHITE PAPERS/CASE STUDIES 78% 27% RETAINED PUBLIC RELATIONS FIRMS/AGENCIES 59% 10% ONLINE DIRECTORIES OF SOLUTION PROVIDERS 69% 9% DIRECT EMAIL MARKETING – PURCHASED LIST 70% 10% DIRECT EMAIL MARKETING – OWN LIST 96% 29% EVENTS AND TRADE SHOWS 94% 19% SOCIAL MEDIA (LINKEDIN, FACEBOOK, TWITTER) 99% 34% PAID ADVERTISING – SOCIAL MEDIA, ONLINE ADS, PPC 74% 31% PAID ADVERTISING – PRINT, OUTDOOR, BROADCAST 50% 2%
- 10. 31% say their content marketing strategy “lacks coherence and purpose.”
- 11. Get a FREE copy of our new Marketing Benchmark Survey http://info.aiim.org/understanding-your- content-management-marketing- effectiveness
- 12. Need to strategize about a strategic positioning or content marketing problem? — grab a 15 min appointment here: https://app.hubspot.com/meetings/johnmancini http://www.johnmancini.org