The document discusses how first principles thinking and financial technology (fintech) are disrupting traditional banking. It argues that margins have declined, acquisition costs have increased, and neo banks and other fintech firms now manage over $1.4 trillion in deposits without physical branches. It predicts that within 10 years, the largest financial institution may not be a bank at all, and that augmented reality, artificial intelligence, sensors and other technologies will further transform banking experiences and make human advisors less competitive.