How framing is changing the rules of charity comms
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The document discusses the evolving framing of poverty attitudes in the UK, exploring common beliefs and myths surrounding the topic. It highlights the importance of effective communication and strategies for repositioning benefits, emphasizing the role of media in shaping perceptions. Additionally, it promotes resources and events aimed at fostering dialogue and advocacy for poverty issues.
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How framing is changing the rules of charity comms
- 1. How framing is changing the rules Paul Brook and Luke Henrion #TalkingAboutPoverty
- 2. A whole new world
- 3. A bit about us
- 6. Common beliefs about poverty in the UK Post-poverty – not here, not now Self-makingness – it’s all your fault The game is rigged – nothing will ever change
- 7. What hasn’t worked? Myth-busting!
- 8. What hasn’t worked? Naked numbers!
- 10. Framing with metaphors: currents
- 11. Framing with metaphors: restricts/restrains
- 14. Solutions: benefits as a public service
- 16. Context and stories – tone down the politics
- 18. Download our free toolkit at jrf.org.uk
- 20. Media impact: Sky News
- 22. Media impact: ITV News
- 23. Media impact: i newspaper
- 24. December 2018 January 2019
- 28. Framing is changing the rules
- 29. Twitter: @jrf_uk, @paulbrook76 and @HenrionLuke #TalkingAboutPoverty and #SolveUKPoverty LinkedIn group: Campaigning for change Email: TalkingAboutPoverty@jrf.org.uk Medium blog: medium.com/inside-jrf
- 30. 5 March 2020 Conference: Changing hearts and minds: social science insights for communicators
- 31. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk