20 Voices for 2020: Using supporter-generated content to share personal stories
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This document discusses a campaign by Fight for Sight called "20 Voices for 2020" that aims to raise awareness of the personal impact of sight loss in the UK. It will feature 20 supporter-generated videos sharing stories of how sight loss has affected people's lives. While supporter-generated content is authentic, it also poses risks like unsuitable language or poor storytelling. To address this, the document recommends carefully selecting case studies and having open conversations about language to guide stories in the right direction without compromising authenticity.
20 Voices for 2020: Using supporter-generated content to share personal stories
- 1. 20 Voices: Sharing personal stories through supporter-generated content Presented by Róisín Treacy 10 March 2020
- 2. 2020 – The year to take sight loss seriously.
- 3. ‘20 voices for 2020’ - What? Sharing the stories of 20 people whose lives have been impacted by sight loss. - Why? To raise awareness of the personal impact of sight loss in the UK and the possibilities of science to make a difference. - How? Supporter-made videos, linking to longer stories in the form of podcasts and web posts.
- 4. Why use supporter-generated content? Putting supporters at the heart of the campaign. Shareable content. Budget or lack there of. Authenticity – stories should come from the heart and be unscripted.
- 6. Problems with supporter-generated content Supporter-generated content can be tricky. Why? Language – Supporters may use language to describe their condition that others might not be comfortable with. Videos don’t always support the story you’re trying to tell. Not everyone is a natural story teller. The risk of offending a supporter if their video is unsuitable or cannot be used.
- 7. Solutions Addressing the problems. Language – have an open conversation about language beforehand. Always interview your case study first. Authenticity is important, but so is a steer in the right direction, if necessary. Pick your case studies carefully.
- 10. 20 Voices and the media
- 11. Thank you for listening! Fight for Sight social media: Facebook: facebook.com/fightforsightuk Twitter: @fightforsightuk Instagram: @fightforsightuk Email: Roisin.Treacy@fightforsight.org.uk
- 12. 10 March 2020 PR Network: Helping people share their real-life stories with the media
- 13. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk