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How	
  good	
  are	
  you	
  working	
  with	
  intelligent	
  
machines?	
  	
  
“Are	
  you	
  good	
  at	
  working	
  with	
  intelligent	
  
machines	
  or	
  not?	
  Are	
  your	
  skills	
  a	
  
complement	
  to	
  the	
  skills	
  of	
  the	
  computer,	
  or	
  
is	
  the	
  computer	
  doing	
  be;er	
  without	
  you?”	
  
How good are you working with intelligent machines?
Overview	
  
Social	
  DisrupAon	
  	
  -­‐	
  Some	
  data/research	
  
• 	
  how	
  work	
  gets	
  done	
  within	
  companies	
  	
  
• 	
  loss	
  of	
  jobs/acAviAes	
  and	
  changing	
  nature	
  of	
  work	
  
• 	
  augmented	
  rather	
  than	
  fully	
  replaced	
  
	
  Systems	
  Thinking	
  and	
  IntenAonal	
  Networks	
  –	
  ExplanaAon	
  and	
  
Examples	
  
• 	
  enhanced	
  decision	
  making	
  
• 	
  become	
  informed	
  and	
  engaged	
  in	
  use	
  or	
  understanding	
  of	
  
network	
  analysis	
  at	
  scale	
  (individual,	
  group/project,	
  organizaAonal)	
  
as	
  automaAon	
  transforms	
  work.	
  
Ethics	
  
• 	
  social	
  research	
  without	
  our	
  knowledge	
  
ExponenAal	
  Rate	
  Change	
  	
  
How good are you working with intelligent machines?
How good are you working with intelligent machines?
Oxford	
  University	
  report	
  2011	
  and	
  McKinsey	
  research	
  	
  
Key	
  findings	
  Oxford:	
  
• 	
  	
  47%	
  of	
  all	
  US	
  jobs	
  were	
  at	
  risk	
  from	
  automaAon	
  
Key	
  findings	
  McKinsey:	
  
• 	
  	
  Less	
  than	
  5%	
  of	
  of	
  jobs	
  can	
  be	
  fully	
  automated	
  
• 	
  	
  Below	
  the	
  job	
  or	
  occupaAon	
  level	
  to	
  work	
  acAviAes	
  45%	
  of	
  work	
  
is	
  automatable	
  by	
  current	
  technologies.	
  Included	
  were	
  high	
  wage,	
  
high	
  skilled	
  jobs.	
  
h;p://bits.blogs.nyAmes.com/2015/11/06/automaAon-­‐will-­‐
change-­‐jobs-­‐more-­‐than-­‐kill-­‐them/?_r=0	
  
…	
  while	
  sophisAcated	
  algorithms	
  and	
  developments	
  in	
  Mobile	
  RoboAcs	
  
(MR),	
  building	
  upon	
  with	
  big	
  data,	
  now	
  allow	
  many	
  non-­‐rouAne	
  tasks	
  to	
  
be	
  auto-­‐mated,	
  occupaAons	
  that	
  involve	
  	
  
complex	
  percepAon	
  and	
  manipulaAon	
  tasks,	
  
creaAve	
  intelligence	
  tasks,	
  and	
  social	
  intelligence	
  tasks	
  are	
  unlikely	
  to	
  be	
  
subsAtuted	
  by	
  computer	
  capital	
  over	
  the	
  next	
  decade	
  or	
  two.	
  	
  
The	
  probability	
  of	
  an	
  occupaAon	
  being	
  automated	
  can	
  thus	
  be	
  described	
  
as	
  a	
  funcAon	
  of	
  these	
  task	
  characterisAcs	
  …	
  
h;p://www.oxfordmarAn.ox.ac.uk/downloads/academic/
The_Future_of_Employment.pdf	
  
More	
  specifically,	
  our	
  research	
  suggests	
  that	
  as	
  many	
  as	
  45	
  percent	
  of	
  the	
  acAviAes	
  
individuals	
  are	
  paid	
  to	
  perform	
  can	
  be	
  automated	
  by	
  adapAng	
  currently	
  demonstrated	
  
technologies.4	
  In	
  the	
  United	
  States,	
  these	
  acAviAes	
  represent	
  about	
  $2	
  trillion	
  in	
  annual	
  
wages.	
  Although	
  we	
  oeen	
  think	
  of	
  automaAon	
  primarily	
  affecAng	
  low-­‐skill,	
  low-­‐wage	
  
roles,	
  we	
  discovered	
  that	
  even	
  the	
  highest-­‐paid	
  occupaAons	
  in	
  the	
  economy,	
  such	
  as	
  
financial	
  managers,	
  physicians,	
  and	
  senior	
  execuAves,	
  including	
  CEOs,	
  have	
  a	
  significant	
  
amount	
  of	
  acAvity	
  that	
  can	
  be	
  automated.	
  
The	
  Four	
  Fundamentals:	
  
1.  AutomaAon	
  of	
  acAviAes	
  
2.  RedefiniAon	
  of	
  jobs	
  and	
  
business	
  acAviAes	
  
3.  Impact	
  on	
  high-­‐wage	
  
occupaAons	
  
4.  Future	
  of	
  creaAvity	
  –	
  4%	
  
and	
  meaning	
  –	
  29%	
  (emoAon)	
  
ConnecAons	
  below	
  the	
  surface	
  are	
  where	
  tacit	
  informaAon	
  is	
  
mined,	
  machine	
  learning	
  begins	
  and	
  is	
  applied	
  via	
  algorithms	
  at	
  
massive	
  scale.	
  
h;ps://research.facebook.com/	
  
How good are you working with intelligent machines?
Everything	
  we	
  do	
  at	
  Facebook	
  is	
  seen	
  as	
  a	
  graph.	
  (2012)	
  
Cameron	
  Marlow	
  Former	
  Head	
  and	
  Founder,	
  Data	
  Science	
  Facebook	
  
h;p://www.scienAficamerican.com/arAcle.cfm?id=social-­‐scienAsts-­‐
might-­‐gain-­‐access-­‐facebooks-­‐data-­‐use	
  
How good are you working with intelligent machines?
Predict	
  2	
  week	
  market	
  adopAon	
  lead	
  Ame!	
  	
  
TradiAonal	
   Network	
  Science	
  
Friend	
  Paradox	
  
TED	
  -­‐	
  Christakis	
  
How good are you working with intelligent machines?
How good are you working with intelligent machines?
How good are you working with intelligent machines?
How good are you working with intelligent machines?
It	
  may	
  not	
  qualify	
  as	
  a	
  lightning-­‐bolt	
  eureka	
  
moment,	
  but	
  Jeffrey	
  R.	
  Immelt,	
  chief	
  
execuAve	
  of	
  General	
  Electric,	
  recalls	
  the	
  June	
  
day	
  in	
  2009	
  that	
  got	
  him	
  thinking.	
  He	
  was	
  
speaking	
  with	
  G.E.	
  scienAsts	
  about	
  new	
  jet	
  
engines	
  they	
  were	
  building,	
  laden	
  with	
  
sensors	
  to	
  generate	
  a	
  trove	
  of	
  data	
  from	
  
every	
  flight	
  —	
  but	
  to	
  what	
  end?	
  
That	
  data	
  could	
  someday	
  be	
  as	
  valuable	
  as	
  
the	
  machinery	
  itself,	
  if	
  not	
  more	
  so.	
  But	
  G.E.	
  
couldn’t	
  make	
  use	
  of	
  it.	
  
“We	
  had	
  to	
  be	
  more	
  capable	
  in	
  soeware,”	
  
Mr.	
  Immelt	
  said	
  he	
  decided.	
  Maybe	
  G.E.	
  —	
  a	
  
maker	
  of	
  power	
  turbines,	
  jet	
  engines,	
  
locomoAves	
  and	
  medical-­‐imaging	
  equipment	
  
—	
  needed	
  to	
  think	
  of	
  its	
  compeAtors	
  as	
  
Amazon	
  and	
  IBM.	
  
Predix	
  Soeware	
  
When	
  he	
  lee	
  Apple,	
  Mr.	
  Haas	
  
was	
  head	
  of	
  cloud	
  
engineering,	
  managing	
  the	
  
compuAng	
  engine	
  behind	
  
Siri,	
  iTunes	
  and	
  iCloud.	
  
At	
  GE	
  Digital,	
  Mr.	
  Haas	
  has	
  a	
  
similar	
  Atle,	
  head	
  of	
  plasorm	
  
cloud	
  engineering,	
  but	
  in	
  a	
  
different	
  setng.	
  He	
  
describes	
  his	
  job	
  as	
  applying	
  
modern	
  soeware	
  technology	
  
—	
  machine	
  learning,	
  arAficial	
  
intelligence	
  and	
  cloud	
  
compuAng	
  —	
  to	
  the	
  
industrial	
  arena.	
  “I’ve	
  got	
  my	
  
work	
  cut	
  out	
  for	
  me,”	
  he	
  said.	
  
GE	
  Backstory	
  	
  
OrganizaAonal	
  Business	
  Case	
   Individual	
  who	
  automates	
  
work	
  
How good are you working with intelligent machines?
How good are you working with intelligent machines?
biochemical
diagnostics
online
recruiting
music
financial
payments
e-commerce
networks securitysecurity
cloud storagecloud storage
data
analytics
telecom
health carehealth care
IT
semiconductors
biologicsbiologics
search
biofuels
education
wind
solar
smart grid
travel
real estate
geolocation
imaging
medical devices
batteries
lighting LEDs
Locating Your Next
Strategic Opportunity
To map semantic clus-
ters, Quid software first
identifies hundreds of key
phrases associated with
individual companies and
organizations, or their
“n-grams.” Applying algo-
rithms and other analyti-
cal tools, the technology
parses text in millions
of corporate documents,
from patent filings, to
press releases, to Twitter
posts. The software then
creates a map with lines
connecting companies
whose n-grams are alike.
The lines act like gravita-
tional pull: The more lines
there are between com-
panies, the more tightly
together those companies
are drawn. Similar firms
become clustered into
industry sectors.
The result is a multi-
dimensional industry
map like the one below.
It represents 4,000 tech-
nology enterprises—from
venture-backed start-ups
to established public
companies—that received
media coverage and
Where and how do strategists find growth opportunities?
Sometimes by literally drawing a map, using a technique
called semantic-clustering analysis. Such maps can reveal
not only which sectors are thick with competition but where
in the market white spaces are open for the taking. For
example, while it may seem odd to find opportunity in the
nexus between gaming and biopharma, seeing is believing.
Data and visualization by Sean Gourley of Quid;
graphic design by Open
gaming social
media
genomicsbiopharma
ad targeting
IDEA WATCH
34 Harvard Business Review March 2011
VisionStatement
Semantic-clustering
software locates and
analyzes the documents
in a company’s digital
footprint.
Documents are catego-
rized and weighted for
importance.
The software then identifies
the company’s n-grams, or
key phrases.
The company’s n-grams are
then compared with other
companies’ n-grams.
The process is then
repeated for every
company in the sample
to generate the map.
When at least 80%
of their n-grams are
similar, companies are
linked on the map.
How N-Gram
Mapping Works
showed capital growth
last year.
Such maps expose
surprising relationships
between and across sectors
and, even more tantalizing,
the white spaces among
them—which can offer firms
strategic opportunities to
connect companies operat-
ing in different markets, to
take existing products into
new sectors, or to innovate
with products and services
no one has even dreamed
up yet.
HBR Reprint F1103Z
The Pharma-Gaming
Connection
One of the most intriguing white spaces on
this map is surrounded by some industry
sectors that at first glance may seem
unlikely to be connected: biopharma,
gaming, social media, and ad targeting.
As shown in the box below, Selventa,
Proximic, Vivo, Insilicos, Foldit, and Nvidia
are some of the ventures seizing the
strategic opportunities in this space.
Sean Gourley is
CTO and cofounder
of Quid, in San Francisco.
Open is a design studio in
New York.
Nvidia
Foldit
Vivo Selventa
Insilicos
Proximic
gaming
social
media
genomicsbiopharma
ad targeting
Profiling and Per-
sonalized Medicine
Selventa makes targeted
drug discoveries by analyzing
large amounts of patient data
and statistically identify-
ing patient cohorts that will
respond well to special-
ized treatments. To do so
it borrows mathematical
techniques from ad targeting
companies like Proximic.
Gaming Meets
Drug Discovery
Nvidia builds graphics pro-
cessing units used in video
games, among other things.
Recognizing that work done
by biomarker discovery and
diagnostic development
companies like Insilicos
requires similarly intense
graphics processing, Nvidia
has edged into the drug
discovery space.
Solving Business
Problems Socially
Foldit is an online social
game for science geeks
based on the challenge of
finding the most efficient
way to fold proteins. But
the thousands who play
it can help solve real
protein-folding challenges
for biopharma companies,
which have begun putting the
gaming platform to work.
Scientific Social
Networking
Vivo jumped into the white
space between social gaming
and pharma by building a
Facebook-like online collabo-
ration platform that helps
scientists connect and share
research and data.
March 2011 Harvard Business Review 35
HBR.ORG
We	
  believe	
  that	
  the	
  same	
  AI	
  technology	
  that	
  gives	
  big	
  tech	
  companies	
  a	
  
compeAAve	
  edge	
  should	
  be	
  available	
  to	
  developers	
  or	
  businesses	
  of	
  any	
  size	
  or	
  
budget.	
  That’s	
  why	
  we	
  built	
  our	
  new	
  Custom	
  Training	
  and	
  Visual	
  Search	
  
products	
  –	
  to	
  make	
  it	
  easy,	
  quick,	
  and	
  inexpensive	
  for	
  developers	
  and	
  
businesses	
  to	
  innovate	
  with	
  AI,	
  go	
  to	
  market	
  faster,	
  and	
  build	
  be;er	
  user	
  
experiences.	
  
Sales	
  to	
  physicians	
  confirmed	
  at	
  95%	
  rate	
  using	
  Nugget	
  
Ethics	
  –	
  Who	
  is	
  minding	
  the	
  transforma<on	
  on	
  the	
  Future	
  of	
  Work?	
  	
  
Thank	
  You!	
  
Victoria	
  G.	
  Axelrod	
  	
  
Principal,	
  Axelrod	
  Becker	
  ConsulAng	
  
445	
  East	
  86th	
  Street	
  
New	
  York,	
  NY	
  10028	
  
212-­‐369-­‐2885	
  
vaxelrod@axelrodbecker.com	
  
www.axelrodbecker.com	
  	
  
Blog:	
  21st	
  Century	
  OrganizaAon	
  
h;p://c21org.typepad.com	
  
What’s	
  your	
  comfort	
  level	
  working	
  with	
  intelligent	
  
machines?	
  

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How good are you working with intelligent machines?

  • 1. How  good  are  you  working  with  intelligent   machines?    
  • 2. “Are  you  good  at  working  with  intelligent   machines  or  not?  Are  your  skills  a   complement  to  the  skills  of  the  computer,  or   is  the  computer  doing  be;er  without  you?”  
  • 4. Overview   Social  DisrupAon    -­‐  Some  data/research   •   how  work  gets  done  within  companies     •   loss  of  jobs/acAviAes  and  changing  nature  of  work   •   augmented  rather  than  fully  replaced    Systems  Thinking  and  IntenAonal  Networks  –  ExplanaAon  and   Examples   •   enhanced  decision  making   •   become  informed  and  engaged  in  use  or  understanding  of   network  analysis  at  scale  (individual,  group/project,  organizaAonal)   as  automaAon  transforms  work.   Ethics   •   social  research  without  our  knowledge  
  • 8. Oxford  University  report  2011  and  McKinsey  research     Key  findings  Oxford:   •     47%  of  all  US  jobs  were  at  risk  from  automaAon   Key  findings  McKinsey:   •     Less  than  5%  of  of  jobs  can  be  fully  automated   •     Below  the  job  or  occupaAon  level  to  work  acAviAes  45%  of  work   is  automatable  by  current  technologies.  Included  were  high  wage,   high  skilled  jobs.   h;p://bits.blogs.nyAmes.com/2015/11/06/automaAon-­‐will-­‐ change-­‐jobs-­‐more-­‐than-­‐kill-­‐them/?_r=0  
  • 9. …  while  sophisAcated  algorithms  and  developments  in  Mobile  RoboAcs   (MR),  building  upon  with  big  data,  now  allow  many  non-­‐rouAne  tasks  to   be  auto-­‐mated,  occupaAons  that  involve     complex  percepAon  and  manipulaAon  tasks,   creaAve  intelligence  tasks,  and  social  intelligence  tasks  are  unlikely  to  be   subsAtuted  by  computer  capital  over  the  next  decade  or  two.     The  probability  of  an  occupaAon  being  automated  can  thus  be  described   as  a  funcAon  of  these  task  characterisAcs  …   h;p://www.oxfordmarAn.ox.ac.uk/downloads/academic/ The_Future_of_Employment.pdf  
  • 10. More  specifically,  our  research  suggests  that  as  many  as  45  percent  of  the  acAviAes   individuals  are  paid  to  perform  can  be  automated  by  adapAng  currently  demonstrated   technologies.4  In  the  United  States,  these  acAviAes  represent  about  $2  trillion  in  annual   wages.  Although  we  oeen  think  of  automaAon  primarily  affecAng  low-­‐skill,  low-­‐wage   roles,  we  discovered  that  even  the  highest-­‐paid  occupaAons  in  the  economy,  such  as   financial  managers,  physicians,  and  senior  execuAves,  including  CEOs,  have  a  significant   amount  of  acAvity  that  can  be  automated.  
  • 11. The  Four  Fundamentals:   1.  AutomaAon  of  acAviAes   2.  RedefiniAon  of  jobs  and   business  acAviAes   3.  Impact  on  high-­‐wage   occupaAons   4.  Future  of  creaAvity  –  4%   and  meaning  –  29%  (emoAon)  
  • 12. ConnecAons  below  the  surface  are  where  tacit  informaAon  is   mined,  machine  learning  begins  and  is  applied  via  algorithms  at   massive  scale.  
  • 15. Everything  we  do  at  Facebook  is  seen  as  a  graph.  (2012)   Cameron  Marlow  Former  Head  and  Founder,  Data  Science  Facebook   h;p://www.scienAficamerican.com/arAcle.cfm?id=social-­‐scienAsts-­‐ might-­‐gain-­‐access-­‐facebooks-­‐data-­‐use  
  • 17. Predict  2  week  market  adopAon  lead  Ame!     TradiAonal   Network  Science   Friend  Paradox   TED  -­‐  Christakis  
  • 22. It  may  not  qualify  as  a  lightning-­‐bolt  eureka   moment,  but  Jeffrey  R.  Immelt,  chief   execuAve  of  General  Electric,  recalls  the  June   day  in  2009  that  got  him  thinking.  He  was   speaking  with  G.E.  scienAsts  about  new  jet   engines  they  were  building,  laden  with   sensors  to  generate  a  trove  of  data  from   every  flight  —  but  to  what  end?   That  data  could  someday  be  as  valuable  as   the  machinery  itself,  if  not  more  so.  But  G.E.   couldn’t  make  use  of  it.   “We  had  to  be  more  capable  in  soeware,”   Mr.  Immelt  said  he  decided.  Maybe  G.E.  —  a   maker  of  power  turbines,  jet  engines,   locomoAves  and  medical-­‐imaging  equipment   —  needed  to  think  of  its  compeAtors  as   Amazon  and  IBM.   Predix  Soeware   When  he  lee  Apple,  Mr.  Haas   was  head  of  cloud   engineering,  managing  the   compuAng  engine  behind   Siri,  iTunes  and  iCloud.   At  GE  Digital,  Mr.  Haas  has  a   similar  Atle,  head  of  plasorm   cloud  engineering,  but  in  a   different  setng.  He   describes  his  job  as  applying   modern  soeware  technology   —  machine  learning,  arAficial   intelligence  and  cloud   compuAng  —  to  the   industrial  arena.  “I’ve  got  my   work  cut  out  for  me,”  he  said.   GE  Backstory     OrganizaAonal  Business  Case   Individual  who  automates   work  
  • 25. biochemical diagnostics online recruiting music financial payments e-commerce networks securitysecurity cloud storagecloud storage data analytics telecom health carehealth care IT semiconductors biologicsbiologics search biofuels education wind solar smart grid travel real estate geolocation imaging medical devices batteries lighting LEDs Locating Your Next Strategic Opportunity To map semantic clus- ters, Quid software first identifies hundreds of key phrases associated with individual companies and organizations, or their “n-grams.” Applying algo- rithms and other analyti- cal tools, the technology parses text in millions of corporate documents, from patent filings, to press releases, to Twitter posts. The software then creates a map with lines connecting companies whose n-grams are alike. The lines act like gravita- tional pull: The more lines there are between com- panies, the more tightly together those companies are drawn. Similar firms become clustered into industry sectors. The result is a multi- dimensional industry map like the one below. It represents 4,000 tech- nology enterprises—from venture-backed start-ups to established public companies—that received media coverage and Where and how do strategists find growth opportunities? Sometimes by literally drawing a map, using a technique called semantic-clustering analysis. Such maps can reveal not only which sectors are thick with competition but where in the market white spaces are open for the taking. For example, while it may seem odd to find opportunity in the nexus between gaming and biopharma, seeing is believing. Data and visualization by Sean Gourley of Quid; graphic design by Open gaming social media genomicsbiopharma ad targeting IDEA WATCH 34 Harvard Business Review March 2011 VisionStatement
  • 26. Semantic-clustering software locates and analyzes the documents in a company’s digital footprint. Documents are catego- rized and weighted for importance. The software then identifies the company’s n-grams, or key phrases. The company’s n-grams are then compared with other companies’ n-grams. The process is then repeated for every company in the sample to generate the map. When at least 80% of their n-grams are similar, companies are linked on the map. How N-Gram Mapping Works showed capital growth last year. Such maps expose surprising relationships between and across sectors and, even more tantalizing, the white spaces among them—which can offer firms strategic opportunities to connect companies operat- ing in different markets, to take existing products into new sectors, or to innovate with products and services no one has even dreamed up yet. HBR Reprint F1103Z The Pharma-Gaming Connection One of the most intriguing white spaces on this map is surrounded by some industry sectors that at first glance may seem unlikely to be connected: biopharma, gaming, social media, and ad targeting. As shown in the box below, Selventa, Proximic, Vivo, Insilicos, Foldit, and Nvidia are some of the ventures seizing the strategic opportunities in this space. Sean Gourley is CTO and cofounder of Quid, in San Francisco. Open is a design studio in New York. Nvidia Foldit Vivo Selventa Insilicos Proximic gaming social media genomicsbiopharma ad targeting Profiling and Per- sonalized Medicine Selventa makes targeted drug discoveries by analyzing large amounts of patient data and statistically identify- ing patient cohorts that will respond well to special- ized treatments. To do so it borrows mathematical techniques from ad targeting companies like Proximic. Gaming Meets Drug Discovery Nvidia builds graphics pro- cessing units used in video games, among other things. Recognizing that work done by biomarker discovery and diagnostic development companies like Insilicos requires similarly intense graphics processing, Nvidia has edged into the drug discovery space. Solving Business Problems Socially Foldit is an online social game for science geeks based on the challenge of finding the most efficient way to fold proteins. But the thousands who play it can help solve real protein-folding challenges for biopharma companies, which have begun putting the gaming platform to work. Scientific Social Networking Vivo jumped into the white space between social gaming and pharma by building a Facebook-like online collabo- ration platform that helps scientists connect and share research and data. March 2011 Harvard Business Review 35 HBR.ORG
  • 27. We  believe  that  the  same  AI  technology  that  gives  big  tech  companies  a   compeAAve  edge  should  be  available  to  developers  or  businesses  of  any  size  or   budget.  That’s  why  we  built  our  new  Custom  Training  and  Visual  Search   products  –  to  make  it  easy,  quick,  and  inexpensive  for  developers  and   businesses  to  innovate  with  AI,  go  to  market  faster,  and  build  be;er  user   experiences.  
  • 28. Sales  to  physicians  confirmed  at  95%  rate  using  Nugget  
  • 29. Ethics  –  Who  is  minding  the  transforma<on  on  the  Future  of  Work?    
  • 30. Thank  You!   Victoria  G.  Axelrod     Principal,  Axelrod  Becker  ConsulAng   445  East  86th  Street   New  York,  NY  10028   212-­‐369-­‐2885   vaxelrod@axelrodbecker.com   www.axelrodbecker.com     Blog:  21st  Century  OrganizaAon   h;p://c21org.typepad.com  
  • 31. What’s  your  comfort  level  working  with  intelligent   machines?