How Google RLSA Actually Works?
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RLSA allows advertisers to retarget customers who visited a website but did not convert by placing pixels on pages that would add users to an audience list in Google Ads. Advertisers can then create search ad campaigns targeting that list to reengage customers. The benefits include more efficient spending, better conversion rates and ROI since users in the list are already familiar with the brand. However, RLSA only targets existing customers and not new audiences, so advertisers should also use social ads to drive more site visits and increase the pool of users that can be retargeted through RLSA.
How Google RLSA Actually Works?
- 1. How Google RLSAActually works? RLSA stands for Remarketing Lists for Search Ads. RLSA is a feature that allows to customize your search ads to reengage with customers who have previously visited your website or App. Whoever visited your website from different channels like direct, organic, facebook…etc and didn’t converted. You can again target them with different communication through search Ads campaign called RLSA. To get started, you need to build a audiences list in Adwords shared library section by putting an AdWords pixel in different parts of your site. Example to create an audience of people that have recently purchased on your site, you could put a pixel on your “thank you” page post purchase. When customers get to that “thank you” page, the pixel fires, and Google puts a cookie on those people’s browsers and labels them whatever you want to call them, let’s say “converted customers”. You can also pull remarketing lists from your google analytics. The maximum lifespan of a remarketing list for google search ad is 540 days and the pool size at least 1000 cookies in order to run the ads. The benefit of using RLSAs is you can better tailor your search campaigns to target more qualified and valuable users who are already aware of your website. When used well, RLSAs can result in more efficient use of ad spend, better conversion rates, better CTR, better CPA and ultimately, better ROI. Another important technique is competitor name bidding, can sometimes get great results if it’s done tactically. Using RLSAs you can create a campaign where you bid on your competitors’ brand names, but the ads only show when the user who is searching is already on your audience list of users who have previously visited your site. This means you know your brand is possibly in the running for their purchase decision and you can ensure you stay in their mind when they are comparison shopping with other brands.
- 2. The only problem with RLSA is RLSA doesn’t target the people unfamiliar with you brand, RLSA only targets people familiar with your brand. So, the question is how to increase the sales with cheaper price? Simple use social ads to make the smaller circle 10-100x bigger for cheaper. Drive more visits to website from some social ads and increase the size of your cookie pool. That means instead of getting only 10 conversions you will get 1000 conversions with RLSA. --------------------------------------------------Let’s Discuss 😊-----------------------------------------------