How it is done (magazine)
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The document outlines the process for making a magazine, including issue planning with content categories and percentages, layout, topic selection tailored to the target readership, text writing, and production elements like photo shoots, fashion editorials, and interviews. It describes the roles of editor-in-chief, editors, graphic designers, and others in developing content, designing pages, fact-checking text, and coordinating the magazine production process.
How it is done (magazine)
- 1. • Making a magazine HOW IT IS DONE…
- 2. ISSUE PLANNING • Percentage division of the content • Segment heading • Fashion 20% • Cosmetics 20% • Lifestyle 35% • Health 5% • Food 10% • Fragments 5% • Culture 5% • Address book, imprint 2%
- 3. ISSUE LAYOUT AKA WINDOWS
- 4. WORKING WITH THE ISSUE LAYOUT
- 5. CONTENT PLANNING • Current pages • Non-current pages • Production schedule • Files with the sources
- 6. TOPIC SELECTION • Necessity to know the readers target group
- 7. LAYOUT OF THE PAGES
- 8. LAYOUT
- 9. THE RHYTHM OF THE MAGAZINE • Alternation of photos and text
- 10. FONT SELECTION • Good legibility • Font sections • Aesthetics • Graphic work of typography • Minimum 3 maximum 5 kinds • Graphic features (flower, stamp etc.) • The fonts are unchangeable
- 11. TEXT WRITING • Into the layout • Text and then layout • Practice of text writing 12 b • 1,5 line spacing • Perex in italics
- 12. TEXT PRACTICE • Fixed structure: Title, perex, text • Gender inflection of foreign names • A photo cannot be without a description • The reader does not want to deduce or investigate • Short titles • Perex introduces the issue and attracts the reader to read further
- 13. GRAPHICS • Single characters • Capitals • Hyphens at the end of the sentences • Word division yes or no
- 14. ONLINE DIFFERENCES • Text cannot just be copied from print to web • Text is not read, it is scanned • Why are the proof readings printed… • Short texts • Key words are omitted • Contend prevails over the form (absence of graphics) • Text indexing
- 15. TEXT CIRCLE • Plan • Writer • Editor • Proof reader • Graphic designer, writer, graphic designer, editor, proof reader, editor in chief, graphic designer, … art director • Uploading the text to a server
- 16. ARTICLE, GRAPHIC DESIGNER CIRCLE • Picture wrapping • DTP studio – output, adjustments, corrections, colors, print PDF tisková, printing, binding, distribution
- 17. PHOTO SHOOT + PHOTO PRODUCTION
- 20. • Team • Photographer • Editor • Stylist • Clothes rental • Credits • Make up • Model vs celebrity FASHION EDITORIAL III.
- 21. PRODUCT PAGES
- 22. INTERVIEW • Research and preparation • Recruit • Production (taking photos or not) • Rewriting • Editing • Autorization • No other interventions are allowed
- 23. REPORT
- 24. BACKSTAGE • Celebrity live • Theater, movie, series backstage • How does a celebrity cook • How does a celebrity`s closet look like • What pets do the famous people have at home
- 25. • Parties, society • News • Front pages of the magazine • Depending on the binding V or V2 CURRENT PAGES
- 27. STRUCTURE OF THE EDITORIAL TEAM
- 28. EDITOR-IN-CHIEF • Responsibility for the whole issue • Cooperates with the advertising, marketing and distribution department • Increases the number of copies • Big decisions made with the CEO • Approves the cover page of the magazine • Is the last person to read through all the pages • Does not write too much • More of a manager than an executive • His representative takes over the responsibilities in case of absence
- 29. HEAD OF THE PUBLICATION Head of the publication Editor • Text editing • Choice of photographs • Writing • Language education • Even production of the issue • Schedule coordination • Work division among the editors • Inspection of the text submission
- 30. Editor Photo editor and graphic designers, DTP • The photo editor looks for photos based on the brief • Graphic designer designs the website • DTP • Retouches, adjusts coloring and sharpness for printing… EDITOR • Comes out with the ideas • Writes the texts • Chooses the photos • Normal day at the editorial office • Printing conferences • Code of ethics
- 31. THANK YOU FOR YOUR ATTENTION LUCIE KOCHOVÁ