SlideShare a Scribd company logo
How lean & service design
methods can create
innovative, digital products
that challenge status quo
October 2012


Magnus Christensson
Socialsquare
Partner and CEO
How lean and service design methods can create innovative, digital products
Digital innovation
                               We make sure that
                               choices are made and
                               prioritised. We create
We provide insight             business prototypes
into the digital               of future products
behaviour of users,            and services
technological trends
and changes in value
chains




                        We facilitate product
                        development, customer
                        development, launch
                        and ongoing evaluation
Some of our references:
Some of our references:
3 things

1. Internet is changing business
2. Design services in new ways
3. Make things happen by working like a
start-up
The internet changes
everything.
How lean and service design methods can create innovative, digital products
How lean and service design methods can create innovative, digital products
Consumption                   Distrib
                                             ution
                         Cre ation




Behaviour changes    Consumption
with new technologies
How lean and service design methods can create innovative, digital products
How lean and service design methods can create innovative, digital products
More people have access
        to the marketplace




                                  Transactions
The marketplace                   are social
is back on the
internet
Trebor Scholz http://collectivate.net
Trebor Scholz http://collectivate.net
Compe
                                                    titors
                                           digital         are
                                                   -only
                                 ins
                              cha ing
                           lue ang
                        Va ch
                         are

Disruption does not
care about your brand
                                            will
                                       ustry ible
                              You r ind tang
                                      e in
                              b ec o m


  Change comes from
  every direction                  Trebor Scholz http://collectivate.net
How lean and service design methods can create innovative, digital products
How lean and service design methods can create innovative, digital products
133 years
                                                       Invented the digital camera
Kodak share price                                      + 300.000 Facebook likes



60$
                       Flickr is launched in
                       2004

                                         The iPhone is launched
40$                                      in 2007


                                                         Instagram is
                                                         launched in
20$                                                      2010



0$
      1998     2000   2002      2004       2006      2008         2010     2012

                                                                  Bankruptcy in
                                                                  2012
The future belongs to
those who challenge.
How lean and service design methods can create innovative, digital products
It has never been easier...


- 20 mill. active users / month                                    - 70,822 projects worth
                                  - Grew by 400% last year
- 4 mill. of those pay monthly                                     353 mill. $ since 2009
                                  - 5 mill. bookings and
- 500.000 user in Denmark in                                       - With project success
                                  transactions worth 500 mill. $
six months                                                         rate of 43.88&, 29.490
                                  since 2007
                                                                   projects have been
                                                                   realised
Simple
Social
Scaleable
How lean and service design methods can create innovative, digital products
Focus yesterday




PRODUCT &
  SERVICE
                           Focus today

   COMMUNICATION
     & BRANDING
                   COMMUNICATION
                     & BRANDING




                             PRODUCT &
                               SERVICE
How lean and service design methods can create innovative, digital products
It’s not enough to...


 > Design and implement
 user-friendly touchpoints


 > Create service
 blueprints and user
 flows

 > Interview and
 observe users
It’s not enough to...        If you can’t, at the same time...


 > Design and implement      > Understand the internet,
 user-friendly touchpoints   changes in value chains and
                             new challengers

 > Create service            > Understand communities,
 blueprints and user         participation and social
 flows                        interaction

 > Interview and             > Be agile and prototype your
 observe users               business. Work in iteration,
                             close to the customers
How lean and service design methods can create innovative, digital products
Understand     Be agile &
communitie     prototype
s,             your
participatio   business,
               work in
n and social
               iterations,
interaction    close to your
               customers
Design and launch for sociality
and co-creation over time.
PRESENCE



    CONVERSATIONS              IDENTITY



                    SOCIAL
                    OBJECT



      SHARING                  RELATIONS




                    GROUPS
K
SOCIAL
OBJECT
Identity




           SOCIAL
           OBJECT
Identity




           SOCIAL
           OBJECT




           Relations
Identity




            SOCIAL
            OBJECT



 Presence


            Relations
Identity




 Groups


            SOCIAL
            OBJECT



 Presence


            Relations
Identity




 Groups


                            SOCIAL
                            OBJECT



 Presence


                            Relations



            Conversations
Identity
                                        Sharing



 Groups


                            SOCIAL
                            OBJECT



 Presence


                            Relations



            Conversations
Identity
                                        Sharing



 Groups


                            SOCIAL                Flow
                            OBJECT



 Presence


                            Relations



            Conversations
ACCESS?



                  FLOW?                     HISTORY?



    TOPICS?                     PRESENCE               APPROACH?



               CONVERSATIONS               IDENTITY



                                SOCIAL
    ACTIONS?                                            TRUST?
                                OBJECT



                 SHARING                   RELATIONS




    FORMATS?                   GROUPS                  CULTURE?
K
                 PRAXIS?                     ROLES?




                               SEGMENTS?
Digital products and
services are co-
creation in themselves
How lean and service design methods can create innovative, digital products
“Life is too short to
build something
LEAN START-UP
PROTOTYPE
                               S
               HYPOTHESE                MVP
                   S




                           BUILD               CUSTOMER
                                              DEVELOPMEN
    ADAPTION
                                                   T

                 LEAN START-UP

ANALYSIS         LEARN                 TEST      INTERVIEW
                                                     S




   EVALUATIO                                  FEEDBACK
       N
How lean and service design methods can create innovative, digital products
Design       Design
should not   should be
be looking   looking for
for ideas.   customers
How lean and service design methods can create innovative, digital products
How lean and service design methods can create innovative, digital products
How lean and service design methods can create innovative, digital products
Denmark’s largest e-
commerce site
Revenue of 200 mill. DKK. in
2011
10 mill. visitors / year
How lean and service design methods can create innovative, digital products
How does the
     Who are the        book of the
     future                                  What are the
                                             new platforms?

How is the
value chain of      What is SAXO.com’s       What is the
book industry       next business?           price of
                                             information in


                   How does the
                   future book           Who is the
How is the                               author of the
future reader
How lean and service design methods can create innovative, digital products
Market space



                                                               VID




    AUTHOR INTERVIEWS      READERS INTERVIEWS              EXPERT INTERVIEWS




INSIGHTS & ANALYTICS    ANALYSIS OF THE BOOK INDUSTRY   REVIEW OF PLATFORMS
WORKSHOPS WITH
SAXO.COM
Findings




         Publisher
                          Store
Writer                   Book
                                  Reader




The traditional value chain in
the book industry
How lean and service design methods can create innovative, digital products
Publisher   Print   Store

Writer                               Readers
Book




         Publisher          Print   Store

Writer                                      Readers




                     FEEDBACK
How lean and service design methods can create innovative, digital products
Blogger      Consultant     Company      Writer




                 Scientist    Culture        Professional Company
                              institution    Speaker

         Book                  Magazin                  Chapter
                   Book                      Reports
                                  e                        s
Writer

                                                         White
                 Pictures       Thesis         Blog
                                                         paper



                  Catalog      Journal        Article    Booklet
How lean and service design methods can create innovative, digital products
How will
        Which market             SAXO.com
        position should          make money in
        SAXO.com                 the future?
        assume?



                          What services                    How will the
How is the
                          should                           platform look?
value chain of
the book                  SAXO.com offer?
industry

                                            How should
                                            SAXO.com’s
            How should                      organisation
            SAXO.com relate to              evolve?
            readers and writers in
            the future?
How lean and service design methods can create innovative, digital products
Value chain in   SAXO.com          SAXO.com’s
the market       market position   focus and
                                   functions




 Where is the     How should        What services
 competition      SAXO.com earn     should Saxo.com
 strong           money in the      offer?
How lean and service design methods can create innovative, digital products
Vision            Hypothesis          Test         Validation/Pivot



  SAXO.COM TO                                            HYPOTHESIS
                   FILE CONVERSION   FILE CONVERSION
  HELP WRITERS                                            REJECTED
                   PROVIDES VALUE      IS NOT HARD
PUBLISH FROM A-Z
Vision            Hypothesis             Test                 Validation/Pivot



  SAXO.COM TO                                                           HYPOTHESIS
                   FILE CONVERSION      FILE CONVERSION
  HELP WRITERS                                                           REJECTED
                   PROVIDES VALUE         IS NOT HARD
PUBLISH FROM A-Z


                                                              iv ot!
                                                          P


                   New hypothesis            Test                 Validation/Reject


                                                                       HYPOTHESIS
                   VALUE PROPOSITION:
                                        ACCESS TO AND                  VALIDATED
                   EASY PUBLISHING
                    AND EFFECTIVE        INSIGHT INTO
                                                                       QUICK ACCESS TO
                     MARKETING              MARKET                         MARKET
Allow easy and free access to the
marketplace to everyone
Make previously hidden data
available, e.g. through business
intelligence
Allow “stakeholders” to connect
Lower cost and barriers of entrance
Create communities for authors &
readers
!
Business Prototype




                       no!
                                           !                     yes!              yes!
           yes!                            no!          ?!
                             ?!
                                                                          no!

                                                 yes!




Blogger   Consultant   Business   Author    Scientist        Cultural      Professional Company
                       owner                                 institutio    Speaker
                                                             n
How lean and service design methods can create innovative, digital products
Stop   Go!
?
How lean and service design methods can create innovative, digital products
How do we deliver the
most value with the least
effort - as quickly as
possible?
How lean and service design methods can create innovative, digital products
We established a
start-up

- Part of core dev team
- Managed through a
Launch framework
- Customer development
workshops
- Ongoing build - test -
learn

- Weekly sprints
- Daily check-ins
How lean and service design methods can create innovative, digital products
Launch




DEFINE CORE-LEVERAGE AND   TEST OG VALIDATION OF   DEVELOP BETA & COMMERCIAL
BUSINESS CASE                   HYPOTHESES         RAMP-UP VERSION




DEFINE MINIMAL VIABLE      DESIGN OF SOCIALITY        DESIGN OF CORE FEATURES
PRODUCT                                               OG SERVICE FLOWS




                            DESIGN OF WIREFRAMES       DESIGN OF PROTOTYPES
  DEVELOP SKETCHES
How lean and service design methods can create innovative, digital products
Launch




ESTABLISHING PARTNERSHIPS
                            IDENTIFY INTRAPRENEUR &      DEFINE LAUNCH CRITERIA &
                            TEAM                         PARTICIPATION ACTIVITIES




 CUSTOMER DEVELOPMENT          VIDEO                            PR




                                                      ANALYSIS AND ADAPTION
    LAUNCH EVENTS            COMMUNICATION
How lean and service design methods can create innovative, digital products
Publish in 2 min.        10 mill. visitors




 WRITER

Complete             Market with:
control              Proof readers
Keeps all rights     Editors
Gets 70% of          Translators
sales                Illustrators      Purchase
                                       marketing on
                                       SAXO.com
                    Business
                    intelligence




                      Community                  Community
                      with other                 with readers
                      writers
How lean and service design methods can create innovative, digital products
CONCEPT
                                  ADAPTED
   BOARD        LAUNCHED ON
                               CONTINUOUSLY
 OBJECTIVES         TIME       TOGETHER WITH
    MET                          CUSTOMERS




      450                         LAUNCH
 PUBLICATIONS   ADAPTION OF     EVENT WITH
1 MONTH AFTER   ORGANISATION    MORE THAN
   LAUNCH                           300
To conclude...
B2C = B2C + C2C + C2B
CO-CREATION
              products
INTERNAL      services     EXTERNAL
              process
                tools
           communication
              network
How lean and service design methods can create innovative, digital products
“Start-ups are not
small versions of large
corporations”
- Steve Blank
Thanks.


   Magnus Christensson



   mobil: +45 26 800 388
   twitter: @mchristensson
   e-mail: magnus@socialsquare.dk


   www.socialsquare.dk

More Related Content

PDF
Conversation 2.0
KEY
Do's and Don'ts of Digital Collaborative Innovation
PDF
Business Gets Social, BGS2012, Sofia
KEY
Dion hinchcliffe
PDF
INNOVATION magazine 2010
PDF
Web 2.0 At Work - Simple And Social Collaboration Between Coworkers
PDF
Aim Final Plans Book
PDF
AOL Strategy Plans Book
Conversation 2.0
Do's and Don'ts of Digital Collaborative Innovation
Business Gets Social, BGS2012, Sofia
Dion hinchcliffe
INNOVATION magazine 2010
Web 2.0 At Work - Simple And Social Collaboration Between Coworkers
Aim Final Plans Book
AOL Strategy Plans Book

What's hot (16)

PDF
UMN's Plans Book for AOL
PDF
Interactive Bees: Website Design and Development Company Portfolio Delhi India
PPTX
The social telco
PPTX
Culture Eats Strategy for Lunch
PDF
Cloudforce Sydney 2012 - Social Enterprise for Financial Services
PDF
Razorfish Digital Consumer
PDF
Razorfish Consumer Experience Report
PDF
Social interaction
PDF
Leading Ideas 20090421[1]
PDF
Engagement through social media at IBM
PDF
Keep Sharing
PDF
Keep Sharing
PDF
Mzinga Presentation - BDI 7/20/11 The Social Customer Leadership Forum
PDF
Social interaction
PDF
AIM Final Plans Book
PDF
NSAC 2008: AIM
UMN's Plans Book for AOL
Interactive Bees: Website Design and Development Company Portfolio Delhi India
The social telco
Culture Eats Strategy for Lunch
Cloudforce Sydney 2012 - Social Enterprise for Financial Services
Razorfish Digital Consumer
Razorfish Consumer Experience Report
Social interaction
Leading Ideas 20090421[1]
Engagement through social media at IBM
Keep Sharing
Keep Sharing
Mzinga Presentation - BDI 7/20/11 The Social Customer Leadership Forum
Social interaction
AIM Final Plans Book
NSAC 2008: AIM
Ad

Viewers also liked (20)

PPTX
Exploring Service Design: User Experience Beyond the Screen
PDF
From Service Design to Service Transformation - SDN Global 2016
PDF
Enterprise Agile Transformation Enablers
PPTX
Agile Transformation - An Industry Perspective , Agile Talk @ RBS
PPTX
Agile Transformation: People, Process and Tools to Make Your Transformation S...
PDF
Large Scale Agile Transformation by Husni Roukbi
PDF
Storytelling in Digital Service Design
PDF
Agile Transformation at Scale
PDF
Introduction to Service Design. Frameworks, Basics, Processes & Frontiers
ZIP
Agile Implementation
PPT
Great Banking Experience by Service Design - Banks vs. FinTechs
PPTX
Understanding Agile Project Management
PDF
Agile and Beyond 2016 Rethinking Agile Transformation
PDF
Building Your Own Change Management Framework
PDF
Agile Transformation in Telco Guide
 
PPTX
Exploring Agile Transformation and Scaling Patterns
PDF
Service Design & the Internet of Things / Service Design Drinks
PDF
Digital transformation masterclass june 2016
PPTX
Strategies for Large Scale Agile Transformation
PDF
Building Your Roadmap To Agility
Exploring Service Design: User Experience Beyond the Screen
From Service Design to Service Transformation - SDN Global 2016
Enterprise Agile Transformation Enablers
Agile Transformation - An Industry Perspective , Agile Talk @ RBS
Agile Transformation: People, Process and Tools to Make Your Transformation S...
Large Scale Agile Transformation by Husni Roukbi
Storytelling in Digital Service Design
Agile Transformation at Scale
Introduction to Service Design. Frameworks, Basics, Processes & Frontiers
Agile Implementation
Great Banking Experience by Service Design - Banks vs. FinTechs
Understanding Agile Project Management
Agile and Beyond 2016 Rethinking Agile Transformation
Building Your Own Change Management Framework
Agile Transformation in Telco Guide
 
Exploring Agile Transformation and Scaling Patterns
Service Design & the Internet of Things / Service Design Drinks
Digital transformation masterclass june 2016
Strategies for Large Scale Agile Transformation
Building Your Roadmap To Agility
Ad

Similar to How lean and service design methods can create innovative, digital products (20)

PDF
Social in B2B.ppt
 
PPTX
Keeping up with the Pace, Innotribe at LARC
KEY
Lee Bryant at SBS2010
PPT
Session 1 Web 2.0 Overview
PDF
2020 Social Decoding The Social In Social CRM
KEY
2011 London SBS | Dion Hinchcliffe, High Impact Social Business
PDF
Rethinking mobile for brands- Planningness 2010
KEY
The Social Organization
PDF
Presentation to MS-HCI Program at Georgia Tech
PPTX
The Social Era and Your Business
PDF
Robin Hamman's Retrospective Keynote VirComm 13
PDF
Adaptive Brands
PDF
Spredfast 7 whiteboard sessions guide
PDF
Spredfast 7 whiteboard sessions guide
PDF
7 whiteboard sessions guide!
PDF
E2 0 Partner
PDF
Social Networking Trends & Apps Slide Share 122009
PDF
Social Networking: Trends and Applications
PDF
091203 sanoma-091203033813-phpapp01
PDF
2013 trendinsight English_quick_translation
Social in B2B.ppt
 
Keeping up with the Pace, Innotribe at LARC
Lee Bryant at SBS2010
Session 1 Web 2.0 Overview
2020 Social Decoding The Social In Social CRM
2011 London SBS | Dion Hinchcliffe, High Impact Social Business
Rethinking mobile for brands- Planningness 2010
The Social Organization
Presentation to MS-HCI Program at Georgia Tech
The Social Era and Your Business
Robin Hamman's Retrospective Keynote VirComm 13
Adaptive Brands
Spredfast 7 whiteboard sessions guide
Spredfast 7 whiteboard sessions guide
7 whiteboard sessions guide!
E2 0 Partner
Social Networking Trends & Apps Slide Share 122009
Social Networking: Trends and Applications
091203 sanoma-091203033813-phpapp01
2013 trendinsight English_quick_translation

More from Socialsquare (20)

PDF
Digitalisering af finansbranchen og fintech
PDF
Strategisk digitalisering
PDF
Here come the platforms!
PDF
Digitalisering sker
PDF
Getting out of the building - a presentation about entraprenuership in for So...
PDF
Presentation #responsive org copenhagen - planning vs. experimentation
PDF
Digitale organisationer Magnus Christensson
PDF
Prototyping digital business and services
PDF
Den Digitale Storbyrejsende - Strategier for involvering og communityskabelse
PDF
Work like a social media - How digital companies is eating traditional business
PDF
Digitale storbyrejsende del2
PDF
Digitale storbyrejsende del 1
PDF
Medier og entertianment
PDF
Fremtidens markeder og produkter
KEY
Fremtidens markeder og produkter
PDF
SAXO Publish - Jørgen Balle Olesen
PDF
Open Goverment Camp 2012
PDF
R.I.P. Social media
PDF
Wikis i perspektiv - deltagelseskultur og videndeling i og omkring virksomheder.
PDF
Deltagelse som markedsføring
Digitalisering af finansbranchen og fintech
Strategisk digitalisering
Here come the platforms!
Digitalisering sker
Getting out of the building - a presentation about entraprenuership in for So...
Presentation #responsive org copenhagen - planning vs. experimentation
Digitale organisationer Magnus Christensson
Prototyping digital business and services
Den Digitale Storbyrejsende - Strategier for involvering og communityskabelse
Work like a social media - How digital companies is eating traditional business
Digitale storbyrejsende del2
Digitale storbyrejsende del 1
Medier og entertianment
Fremtidens markeder og produkter
Fremtidens markeder og produkter
SAXO Publish - Jørgen Balle Olesen
Open Goverment Camp 2012
R.I.P. Social media
Wikis i perspektiv - deltagelseskultur og videndeling i og omkring virksomheder.
Deltagelse som markedsføring

Recently uploaded (20)

PPT
pump pump is a mechanism that is used to transfer a liquid from one place to ...
PPTX
Complete Guide to Microsoft PowerPoint 2019 – Features, Tools, and Tips"
PDF
GREEN BUILDING MATERIALS FOR SUISTAINABLE ARCHITECTURE AND BUILDING STUDY
PPTX
Media And Information Literacy for Grade 12
PPTX
An introduction to AI in research and reference management
PPTX
Special finishes, classification and types, explanation
DOCX
actividad 20% informatica microsoft project
PDF
Emailing DDDX-MBCaEiB.pdf DDD_Europe_2022_Intro_to_Context_Mapping_pdf-165590...
PDF
Key Trends in Website Development 2025 | B3AITS - Bow & 3 Arrows IT Solutions
PPTX
CLASS_11_BUSINESS_STUDIES_PPT_CHAPTER_1_Business_Trade_Commerce.pptx
PPTX
LITERATURE CASE STUDY DESIGN SEMESTER 5.pptx
PDF
Integrated-2D-and-3D-Animation-Bridging-Dimensions-for-Impactful-Storytelling...
PDF
UNIT 1 Introduction fnfbbfhfhfbdhdbdto Java.pptx.pdf
PPTX
6- Architecture design complete (1).pptx
PDF
BRANDBOOK-Presidential Award Scheme-Kenya-2023
PPTX
ANATOMY OF ANTERIOR CHAMBER ANGLE AND GONIOSCOPY.pptx
PDF
Facade & Landscape Lighting Techniques and Trends.pptx.pdf
PPTX
AD Bungalow Case studies Sem 2.pptxvwewev
PDF
Design Thinking - Module 1 - Introduction To Design Thinking - Dr. Rohan Dasg...
PPTX
mahatma gandhi bus terminal in india Case Study.pptx
pump pump is a mechanism that is used to transfer a liquid from one place to ...
Complete Guide to Microsoft PowerPoint 2019 – Features, Tools, and Tips"
GREEN BUILDING MATERIALS FOR SUISTAINABLE ARCHITECTURE AND BUILDING STUDY
Media And Information Literacy for Grade 12
An introduction to AI in research and reference management
Special finishes, classification and types, explanation
actividad 20% informatica microsoft project
Emailing DDDX-MBCaEiB.pdf DDD_Europe_2022_Intro_to_Context_Mapping_pdf-165590...
Key Trends in Website Development 2025 | B3AITS - Bow & 3 Arrows IT Solutions
CLASS_11_BUSINESS_STUDIES_PPT_CHAPTER_1_Business_Trade_Commerce.pptx
LITERATURE CASE STUDY DESIGN SEMESTER 5.pptx
Integrated-2D-and-3D-Animation-Bridging-Dimensions-for-Impactful-Storytelling...
UNIT 1 Introduction fnfbbfhfhfbdhdbdto Java.pptx.pdf
6- Architecture design complete (1).pptx
BRANDBOOK-Presidential Award Scheme-Kenya-2023
ANATOMY OF ANTERIOR CHAMBER ANGLE AND GONIOSCOPY.pptx
Facade & Landscape Lighting Techniques and Trends.pptx.pdf
AD Bungalow Case studies Sem 2.pptxvwewev
Design Thinking - Module 1 - Introduction To Design Thinking - Dr. Rohan Dasg...
mahatma gandhi bus terminal in india Case Study.pptx

How lean and service design methods can create innovative, digital products

  • 1. How lean & service design methods can create innovative, digital products that challenge status quo October 2012 Magnus Christensson Socialsquare Partner and CEO
  • 3. Digital innovation We make sure that choices are made and prioritised. We create We provide insight business prototypes into the digital of future products behaviour of users, and services technological trends and changes in value chains We facilitate product development, customer development, launch and ongoing evaluation
  • 4. Some of our references:
  • 5. Some of our references:
  • 6. 3 things 1. Internet is changing business 2. Design services in new ways 3. Make things happen by working like a start-up
  • 10. Consumption Distrib ution Cre ation Behaviour changes Consumption with new technologies
  • 13. More people have access to the marketplace Transactions The marketplace are social is back on the internet
  • 16. Compe titors digital are -only ins cha ing lue ang Va ch are Disruption does not care about your brand will ustry ible You r ind tang e in b ec o m Change comes from every direction Trebor Scholz http://collectivate.net
  • 19. 133 years Invented the digital camera Kodak share price + 300.000 Facebook likes 60$ Flickr is launched in 2004 The iPhone is launched 40$ in 2007 Instagram is launched in 20$ 2010 0$ 1998 2000 2002 2004 2006 2008 2010 2012 Bankruptcy in 2012
  • 20. The future belongs to those who challenge.
  • 22. It has never been easier... - 20 mill. active users / month - 70,822 projects worth - Grew by 400% last year - 4 mill. of those pay monthly 353 mill. $ since 2009 - 5 mill. bookings and - 500.000 user in Denmark in - With project success transactions worth 500 mill. $ six months rate of 43.88&, 29.490 since 2007 projects have been realised
  • 25. Focus yesterday PRODUCT & SERVICE Focus today COMMUNICATION & BRANDING COMMUNICATION & BRANDING PRODUCT & SERVICE
  • 27. It’s not enough to... > Design and implement user-friendly touchpoints > Create service blueprints and user flows > Interview and observe users
  • 28. It’s not enough to... If you can’t, at the same time... > Design and implement > Understand the internet, user-friendly touchpoints changes in value chains and new challengers > Create service > Understand communities, blueprints and user participation and social flows interaction > Interview and > Be agile and prototype your observe users business. Work in iteration, close to the customers
  • 30. Understand Be agile & communitie prototype s, your participatio business, work in n and social iterations, interaction close to your customers
  • 31. Design and launch for sociality and co-creation over time.
  • 32. PRESENCE CONVERSATIONS IDENTITY SOCIAL OBJECT SHARING RELATIONS GROUPS K
  • 34. Identity SOCIAL OBJECT
  • 35. Identity SOCIAL OBJECT Relations
  • 36. Identity SOCIAL OBJECT Presence Relations
  • 37. Identity Groups SOCIAL OBJECT Presence Relations
  • 38. Identity Groups SOCIAL OBJECT Presence Relations Conversations
  • 39. Identity Sharing Groups SOCIAL OBJECT Presence Relations Conversations
  • 40. Identity Sharing Groups SOCIAL Flow OBJECT Presence Relations Conversations
  • 41. ACCESS? FLOW? HISTORY? TOPICS? PRESENCE APPROACH? CONVERSATIONS IDENTITY SOCIAL ACTIONS? TRUST? OBJECT SHARING RELATIONS FORMATS? GROUPS CULTURE? K PRAXIS? ROLES? SEGMENTS?
  • 42. Digital products and services are co- creation in themselves
  • 44. “Life is too short to build something
  • 46. PROTOTYPE S HYPOTHESE MVP S BUILD CUSTOMER DEVELOPMEN ADAPTION T LEAN START-UP ANALYSIS LEARN TEST INTERVIEW S EVALUATIO FEEDBACK N
  • 48. Design Design should not should be be looking looking for for ideas. customers
  • 52. Denmark’s largest e- commerce site Revenue of 200 mill. DKK. in 2011 10 mill. visitors / year
  • 54. How does the Who are the book of the future What are the new platforms? How is the value chain of What is SAXO.com’s What is the book industry next business? price of information in How does the future book Who is the How is the author of the future reader
  • 56. Market space VID AUTHOR INTERVIEWS READERS INTERVIEWS EXPERT INTERVIEWS INSIGHTS & ANALYTICS ANALYSIS OF THE BOOK INDUSTRY REVIEW OF PLATFORMS WORKSHOPS WITH SAXO.COM
  • 57. Findings Publisher Store Writer Book Reader The traditional value chain in the book industry
  • 59. Publisher Print Store Writer Readers
  • 60. Book Publisher Print Store Writer Readers FEEDBACK
  • 62. Blogger Consultant Company Writer Scientist Culture Professional Company institution Speaker Book Magazin Chapter Book Reports e s Writer White Pictures Thesis Blog paper Catalog Journal Article Booklet
  • 64. How will Which market SAXO.com position should make money in SAXO.com the future? assume? What services How will the How is the should platform look? value chain of the book SAXO.com offer? industry How should SAXO.com’s How should organisation SAXO.com relate to evolve? readers and writers in the future?
  • 66. Value chain in SAXO.com SAXO.com’s the market market position focus and functions Where is the How should What services competition SAXO.com earn should Saxo.com strong money in the offer?
  • 68. Vision Hypothesis Test Validation/Pivot SAXO.COM TO HYPOTHESIS FILE CONVERSION FILE CONVERSION HELP WRITERS REJECTED PROVIDES VALUE IS NOT HARD PUBLISH FROM A-Z
  • 69. Vision Hypothesis Test Validation/Pivot SAXO.COM TO HYPOTHESIS FILE CONVERSION FILE CONVERSION HELP WRITERS REJECTED PROVIDES VALUE IS NOT HARD PUBLISH FROM A-Z iv ot! P New hypothesis Test Validation/Reject HYPOTHESIS VALUE PROPOSITION: ACCESS TO AND VALIDATED EASY PUBLISHING AND EFFECTIVE INSIGHT INTO QUICK ACCESS TO MARKETING MARKET MARKET
  • 70. Allow easy and free access to the marketplace to everyone Make previously hidden data available, e.g. through business intelligence Allow “stakeholders” to connect Lower cost and barriers of entrance Create communities for authors & readers
  • 71. !
  • 72. Business Prototype no! ! yes! yes! yes! no! ?! ?! no! yes! Blogger Consultant Business Author Scientist Cultural Professional Company owner institutio Speaker n
  • 74. Stop Go! ?
  • 76. How do we deliver the most value with the least effort - as quickly as possible?
  • 78. We established a start-up - Part of core dev team - Managed through a Launch framework - Customer development workshops - Ongoing build - test - learn - Weekly sprints - Daily check-ins
  • 80. Launch DEFINE CORE-LEVERAGE AND TEST OG VALIDATION OF DEVELOP BETA & COMMERCIAL BUSINESS CASE HYPOTHESES RAMP-UP VERSION DEFINE MINIMAL VIABLE DESIGN OF SOCIALITY DESIGN OF CORE FEATURES PRODUCT OG SERVICE FLOWS DESIGN OF WIREFRAMES DESIGN OF PROTOTYPES DEVELOP SKETCHES
  • 82. Launch ESTABLISHING PARTNERSHIPS IDENTIFY INTRAPRENEUR & DEFINE LAUNCH CRITERIA & TEAM PARTICIPATION ACTIVITIES CUSTOMER DEVELOPMENT VIDEO PR ANALYSIS AND ADAPTION LAUNCH EVENTS COMMUNICATION
  • 84. Publish in 2 min. 10 mill. visitors WRITER Complete Market with: control Proof readers Keeps all rights Editors Gets 70% of Translators sales Illustrators Purchase marketing on SAXO.com Business intelligence Community Community with other with readers writers
  • 86. CONCEPT ADAPTED BOARD LAUNCHED ON CONTINUOUSLY OBJECTIVES TIME TOGETHER WITH MET CUSTOMERS 450 LAUNCH PUBLICATIONS ADAPTION OF EVENT WITH 1 MONTH AFTER ORGANISATION MORE THAN LAUNCH 300
  • 88. B2C = B2C + C2C + C2B
  • 89. CO-CREATION products INTERNAL services EXTERNAL process tools communication network
  • 91. “Start-ups are not small versions of large corporations” - Steve Blank
  • 92. Thanks. Magnus Christensson mobil: +45 26 800 388 twitter: @mchristensson e-mail: magnus@socialsquare.dk www.socialsquare.dk

Editor's Notes

  • #2: Hello. Thanks for an interesting conference and for letting me share some of my experiences with service design, digital innovation and lean start-up approaches\n
  • #3: My name Magnus Christensson and I am partner and CEO of Socialsquare. \nWe are digital innovation bureau based in Copenhagen.\nWe help organizations...\n- understand how internet is disrupting their business and identify business opportunities in these. \n- we develop and designed business prototypes to test and validate strategic decisions to exploit these opportunities\n- we launched new digital products and services to make these strategic decisions real in the marketplace.\n\n
  • #4: My name Magnus Christensson and I am partner and CEO of Socialsquare. \nWe are digital innovation bureau based in Copenhagen.\nWe help organizations...\n- understand how internet is disrupting their business and identify business opportunities in these. \n- we develop and designed business prototypes to test and validate strategic decisions to exploit these opportunities\n- we launched new digital products and services to make these strategic decisions real in the marketplace.\n\n
  • #5: My name Magnus Christensson and I am partner and CEO of Socialsquare. \nWe are digital innovation bureau based in Copenhagen.\nWe help organizations...\n- understand how internet is disrupting their business and identify business opportunities in these. \n- we develop and designed business prototypes to test and validate strategic decisions to exploit these opportunities\n- we launched new digital products and services to make these strategic decisions real in the marketplace.\n\n
  • #6: My name Magnus Christensson and I am partner and CEO of Socialsquare. \nWe are digital innovation bureau based in Copenhagen.\nWe help organizations...\n- understand how internet is disrupting their business and identify business opportunities in these. \n- we develop and designed business prototypes to test and validate strategic decisions to exploit these opportunities\n- we launched new digital products and services to make these strategic decisions real in the marketplace.\n\n
  • #7: My name Magnus Christensson and I am partner and CEO of Socialsquare. \nWe are digital innovation bureau based in Copenhagen.\nWe help organizations...\n- understand how internet is disrupting their business and identify business opportunities in these. \n- we develop and designed business prototypes to test and validate strategic decisions to exploit these opportunities\n- we launched new digital products and services to make these strategic decisions real in the marketplace.\n\n
  • #8: My name Magnus Christensson and I am partner and CEO of Socialsquare. \nWe are digital innovation bureau based in Copenhagen.\nWe help organizations...\n- understand how internet is disrupting their business and identify business opportunities in these. \n- we develop and designed business prototypes to test and validate strategic decisions to exploit these opportunities\n- we launched new digital products and services to make these strategic decisions real in the marketplace.\n\n
  • #9: My name Magnus Christensson and I am partner and CEO of Socialsquare. \nWe are digital innovation bureau based in Copenhagen.\nWe help organizations...\n- understand how internet is disrupting their business and identify business opportunities in these. \n- we develop and designed business prototypes to test and validate strategic decisions to exploit these opportunities\n- we launched new digital products and services to make these strategic decisions real in the marketplace.\n\n
  • #10: My name Magnus Christensson and I am partner and CEO of Socialsquare. \nWe are digital innovation bureau based in Copenhagen.\nWe help organizations...\n- understand how internet is disrupting their business and identify business opportunities in these. \n- we develop and designed business prototypes to test and validate strategic decisions to exploit these opportunities\n- we launched new digital products and services to make these strategic decisions real in the marketplace.\n\n
  • #11: My name Magnus Christensson and I am partner and CEO of Socialsquare. \nWe are digital innovation bureau based in Copenhagen.\nWe help organizations...\n- understand how internet is disrupting their business and identify business opportunities in these. \n- we develop and designed business prototypes to test and validate strategic decisions to exploit these opportunities\n- we launched new digital products and services to make these strategic decisions real in the marketplace.\n\n
  • #12: My name Magnus Christensson and I am partner and CEO of Socialsquare. \nWe are digital innovation bureau based in Copenhagen.\nWe help organizations...\n- understand how internet is disrupting their business and identify business opportunities in these. \n- we develop and designed business prototypes to test and validate strategic decisions to exploit these opportunities\n- we launched new digital products and services to make these strategic decisions real in the marketplace.\n\n
  • #13: My name Magnus Christensson and I am partner and CEO of Socialsquare. \nWe are digital innovation bureau based in Copenhagen.\nWe help organizations...\n- understand how internet is disrupting their business and identify business opportunities in these. \n- we develop and designed business prototypes to test and validate strategic decisions to exploit these opportunities\n- we launched new digital products and services to make these strategic decisions real in the marketplace.\n\n
  • #14: \n
  • #15: \n
  • #16: \n
  • #17: \n
  • #18: \n
  • #19: \n
  • #20: \n
  • #21: \n
  • #22: \n
  • #23: \n
  • #24: \n
  • #25: \n
  • #26: \n
  • #27: \n
  • #28: \n
  • #29: \n
  • #30: \n
  • #31: \n
  • #32: \n
  • #33: \n
  • #34: \n
  • #35: \n
  • #36: \n
  • #37: \n
  • #38: \n
  • #39: \n
  • #40: \n
  • #41: \n
  • #42: \n
  • #43: \n
  • #44: \n
  • #45: \n
  • #46: \n
  • #47: \n
  • #48: \n
  • #49: \n
  • #50: \n
  • #51: \n
  • #52: \n
  • #53: \n
  • #54: \n
  • #55: Disruptive innovation\n
  • #56: Disruptive innovation\n
  • #57: \n
  • #58: \n
  • #59: \n
  • #60: \n
  • #61: \n
  • #62: \n
  • #63: \n
  • #64: \n
  • #65: \n
  • #66: \n
  • #67: \n
  • #68: \n
  • #69: More people than ever have access to the market\n\n
  • #70: More people than ever have access to the market\n\n
  • #71: More people than ever have access to the market\n\n
  • #72: More people than ever have access to the market\n\n
  • #73: More people than ever have access to the market\n\n
  • #74: More people than ever have access to the market\n\n
  • #75: More people than ever have access to the market\n\n
  • #76: More people than ever have access to the market\n\n
  • #77: \n
  • #78: Industries becomes service-based\n
  • #79: Industries becomes service-based\n
  • #80: Industries becomes service-based\n
  • #81: Industries becomes service-based\n
  • #82: Industries becomes service-based\n
  • #83: Industries becomes service-based\n
  • #84: Industries becomes service-based\n
  • #85: Industries becomes service-based\n
  • #86: Industries becomes service-based\n
  • #87: Industries becomes service-based\n
  • #88: Industries becomes service-based\n
  • #89: \n
  • #90: \n
  • #91: \n
  • #92: \n
  • #93: \n
  • #94: \n
  • #95: \n
  • #96: \n
  • #97: \n
  • #98: \n
  • #99: \n
  • #100: \n
  • #101: \n
  • #102: \n
  • #103: \n
  • #104: Hvad kendetegner disse udfordrere?\n
  • #105: Hvad kendetegner disse udfordrere?\n
  • #106: Hvad kendetegner disse udfordrere?\n
  • #107: Hvad kendetegner disse udfordrere?\n
  • #108: Hvad kendetegner disse udfordrere?\n
  • #109: Hvad kendetegner disse udfordrere?\n
  • #110: Hvad kendetegner disse udfordrere?\n
  • #111: Hvad kendetegner disse udfordrere?\n
  • #112: Hvad kendetegner disse udfordrere?\n
  • #113: Hvad kendetegner disse udfordrere?\n
  • #114: \n
  • #115: \n
  • #116: \n
  • #117: \n
  • #118: \n
  • #119: \n
  • #120: \n
  • #121: \n
  • #122: \n
  • #123: \n
  • #124: \n
  • #125: \n
  • #126: \n
  • #127: \n
  • #128: \n
  • #129: \n
  • #130: \n
  • #131: Lets look at the idea of social design and lean start-up approaches\n
  • #132: Lets look at the idea of social design and lean start-up approaches\n
  • #133: Looking at WHAT to build...\nAs designers we need new skills and approaches to built products, services and platforms for co-creation - I call this social design and it focus on designing for sociality.\n
  • #134: heres a model by butterfield & webb, modified by mygdal by introducing engestrøms social object\nbasically it gives us a set of parts to consider when we are building a networked platform or service\nsocial object - is what people engage and socialise through (a photo on flickr, a soundbite on soundcloud)\n\n
  • #135: Design for organization and community - so that user can take own initiatives and e.g. create groups, organise and coordinate activities among each other\nDesign for conversations - what can we talk about? how do we do this? How is the conversations showed to others?\nDesign for active sharing - give users ways to share ideas, good tips, tricks, e.g. activity around bikes in cph - what is the "social object" that people interact around - the photo of flickr, the run of Connect Garmin - and in reality all of Garmins runnings products and services.\nDesign for activity and flow - present call for actions and explaining what a user can/should do as well as for "passive" activity by showing activity through automatic communication/use of the service\nDesign for relations - do I create relations to other users? Do I follow spefic areas of interests? How can I see and manage these relations? Are they synchronized or synchronized\nDesign for presence - is this product or service live? How do we show time and when I was in here last time?\nDesign for identity so that user can define parts of how they are viewed by the community. How do I see the others? How do I show my identity and my interests? - e.g. the way you think you ride a bike - in the case of ibikecph.dk\n\n\n\n
  • #136: Design for organization and community - so that user can take own initiatives and e.g. create groups, organise and coordinate activities among each other\nDesign for conversations - what can we talk about? how do we do this? How is the conversations showed to others?\nDesign for active sharing - give users ways to share ideas, good tips, tricks, e.g. activity around bikes in cph - what is the "social object" that people interact around - the photo of flickr, the run of Connect Garmin - and in reality all of Garmins runnings products and services.\nDesign for activity and flow - present call for actions and explaining what a user can/should do as well as for "passive" activity by showing activity through automatic communication/use of the service\nDesign for relations - do I create relations to other users? Do I follow spefic areas of interests? How can I see and manage these relations? Are they synchronized or synchronized\nDesign for presence - is this product or service live? How do we show time and when I was in here last time?\nDesign for identity so that user can define parts of how they are viewed by the community. How do I see the others? How do I show my identity and my interests? - e.g. the way you think you ride a bike - in the case of ibikecph.dk\n\n\n\n
  • #137: Design for organization and community - so that user can take own initiatives and e.g. create groups, organise and coordinate activities among each other\nDesign for conversations - what can we talk about? how do we do this? How is the conversations showed to others?\nDesign for active sharing - give users ways to share ideas, good tips, tricks, e.g. activity around bikes in cph - what is the "social object" that people interact around - the photo of flickr, the run of Connect Garmin - and in reality all of Garmins runnings products and services.\nDesign for activity and flow - present call for actions and explaining what a user can/should do as well as for "passive" activity by showing activity through automatic communication/use of the service\nDesign for relations - do I create relations to other users? Do I follow spefic areas of interests? How can I see and manage these relations? Are they synchronized or synchronized\nDesign for presence - is this product or service live? How do we show time and when I was in here last time?\nDesign for identity so that user can define parts of how they are viewed by the community. How do I see the others? How do I show my identity and my interests? - e.g. the way you think you ride a bike - in the case of ibikecph.dk\n\n\n\n
  • #138: Design for organization and community - so that user can take own initiatives and e.g. create groups, organise and coordinate activities among each other\nDesign for conversations - what can we talk about? how do we do this? How is the conversations showed to others?\nDesign for active sharing - give users ways to share ideas, good tips, tricks, e.g. activity around bikes in cph - what is the "social object" that people interact around - the photo of flickr, the run of Connect Garmin - and in reality all of Garmins runnings products and services.\nDesign for activity and flow - present call for actions and explaining what a user can/should do as well as for "passive" activity by showing activity through automatic communication/use of the service\nDesign for relations - do I create relations to other users? Do I follow spefic areas of interests? How can I see and manage these relations? Are they synchronized or synchronized\nDesign for presence - is this product or service live? How do we show time and when I was in here last time?\nDesign for identity so that user can define parts of how they are viewed by the community. How do I see the others? How do I show my identity and my interests? - e.g. the way you think you ride a bike - in the case of ibikecph.dk\n\n\n\n
  • #139: Design for organization and community - so that user can take own initiatives and e.g. create groups, organise and coordinate activities among each other\nDesign for conversations - what can we talk about? how do we do this? How is the conversations showed to others?\nDesign for active sharing - give users ways to share ideas, good tips, tricks, e.g. activity around bikes in cph - what is the "social object" that people interact around - the photo of flickr, the run of Connect Garmin - and in reality all of Garmins runnings products and services.\nDesign for activity and flow - present call for actions and explaining what a user can/should do as well as for "passive" activity by showing activity through automatic communication/use of the service\nDesign for relations - do I create relations to other users? Do I follow spefic areas of interests? How can I see and manage these relations? Are they synchronized or synchronized\nDesign for presence - is this product or service live? How do we show time and when I was in here last time?\nDesign for identity so that user can define parts of how they are viewed by the community. How do I see the others? How do I show my identity and my interests? - e.g. the way you think you ride a bike - in the case of ibikecph.dk\n\n\n\n
  • #140: Design for organization and community - so that user can take own initiatives and e.g. create groups, organise and coordinate activities among each other\nDesign for conversations - what can we talk about? how do we do this? How is the conversations showed to others?\nDesign for active sharing - give users ways to share ideas, good tips, tricks, e.g. activity around bikes in cph - what is the "social object" that people interact around - the photo of flickr, the run of Connect Garmin - and in reality all of Garmins runnings products and services.\nDesign for activity and flow - present call for actions and explaining what a user can/should do as well as for "passive" activity by showing activity through automatic communication/use of the service\nDesign for relations - do I create relations to other users? Do I follow spefic areas of interests? How can I see and manage these relations? Are they synchronized or synchronized\nDesign for presence - is this product or service live? How do we show time and when I was in here last time?\nDesign for identity so that user can define parts of how they are viewed by the community. How do I see the others? How do I show my identity and my interests? - e.g. the way you think you ride a bike - in the case of ibikecph.dk\n\n\n\n
  • #141: Design for organization and community - so that user can take own initiatives and e.g. create groups, organise and coordinate activities among each other\nDesign for conversations - what can we talk about? how do we do this? How is the conversations showed to others?\nDesign for active sharing - give users ways to share ideas, good tips, tricks, e.g. activity around bikes in cph - what is the "social object" that people interact around - the photo of flickr, the run of Connect Garmin - and in reality all of Garmins runnings products and services.\nDesign for activity and flow - present call for actions and explaining what a user can/should do as well as for "passive" activity by showing activity through automatic communication/use of the service\nDesign for relations - do I create relations to other users? Do I follow spefic areas of interests? How can I see and manage these relations? Are they synchronized or synchronized\nDesign for presence - is this product or service live? How do we show time and when I was in here last time?\nDesign for identity so that user can define parts of how they are viewed by the community. How do I see the others? How do I show my identity and my interests? - e.g. the way you think you ride a bike - in the case of ibikecph.dk\n\n\n\n
  • #142: \n
  • #143: The consequence of this is that co-creation is not only a part of our process as designers. \nIt is also an integrated part of the result of our efforts; the products and the services that we design. \n\nSince they to an increasing degree are made valuable, meaningful and useful through the connectedness and use of others they are in themselves co-created.\n\n
  • #144: Looking at HOW to build...\nBe agile & prototype your business, work in iterations, close to your customers\n
  • #145: Validating a business model using as little resources and time (on the wrong thing) as possible\n
  • #146: Validating a business model using as little resources and time (on the wrong thing) as possible\n
  • #147: Validating a business model using as little resources and time (on the wrong thing) as possible\n
  • #148: Validating a business model using as little resources and time (on the wrong thing) as possible\n
  • #149: Validating a business model using as little resources and time (on the wrong thing) as possible\n
  • #150: Validating a business model using as little resources and time (on the wrong thing) as possible\n
  • #151: Validating a business model using as little resources and time (on the wrong thing) as possible\n
  • #152: Validating a business model using as little resources and time (on the wrong thing) as possible\n
  • #153: Validating a business model using as little resources and time (on the wrong thing) as possible\n
  • #154: Validating a business model using as little resources and time (on the wrong thing) as possible\n
  • #155: Validating a business model using as little resources and time (on the wrong thing) as possible\n
  • #156: Validating a business model using as little resources and time (on the wrong thing) as possible\n
  • #157: Validating a business model using as little resources and time (on the wrong thing) as possible\n
  • #158: Validating a business model using as little resources and time (on the wrong thing) as possible\n
  • #159: Validating a business model using as little resources and time (on the wrong thing) as possible\n
  • #160: \n
  • #161: \n
  • #162: A case...\n
  • #163: A case...\n
  • #164: HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER\n UNDER KRAFTIG FORANDRING AF INTERNETTET?\n\nHele historien. Baggrund for projekt. \n
  • #165: HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER\n UNDER KRAFTIG FORANDRING AF INTERNETTET?\n\nHele historien. Baggrund for projekt. \n
  • #166: \n
  • #167: \n
  • #168: \n
  • #169: \n
  • #170: \n
  • #171: \n
  • #172: \n
  • #173: \n
  • #174: \n
  • #175: HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
  • #176: HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
  • #177: HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
  • #178: HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
  • #179: HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
  • #180: HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
  • #181: HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
  • #182: HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
  • #183: HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
  • #184: HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
  • #185: HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
  • #186: HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
  • #187: HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
  • #188: HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
  • #189: HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
  • #190: HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
  • #191: HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
  • #192: HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
  • #193: HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
  • #194: HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
  • #195: HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
  • #196: HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
  • #197: HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
  • #198: HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
  • #199: HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
  • #200: HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
  • #201: VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
  • #202: VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
  • #203: VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
  • #204: VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
  • #205: VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
  • #206: VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
  • #207: VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
  • #208: VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
  • #209: VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
  • #210: VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
  • #211: VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
  • #212: VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
  • #213: VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
  • #214: VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
  • #215: VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
  • #216: VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
  • #217: VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
  • #218: VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
  • #219: VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
  • #220: VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
  • #221: VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
  • #222: VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
  • #223: VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
  • #224: VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
  • #225: VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
  • #226: VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
  • #227: VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
  • #228: VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
  • #229: VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
  • #230: VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
  • #231: VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
  • #232: VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
  • #233: VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
  • #234: VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
  • #235: VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
  • #236: \n
  • #237: \n
  • #238: \n
  • #239: \n
  • #240: \n
  • #241: \n
  • #242: \n
  • #243: \n
  • #244: \n
  • #245: \n
  • #246: \n
  • #247: \n
  • #248: \n
  • #249: \n
  • #250: \n
  • #251: \n
  • #252: \n
  • #253: \n
  • #254: \n
  • #255: \n
  • #256: \n
  • #257: \n
  • #258: \n
  • #259: \n
  • #260: \n
  • #261: \n
  • #262: \n
  • #263: \n
  • #264: \n
  • #265: \n
  • #266: \n
  • #267: \n
  • #268: \n
  • #269: \n
  • #270: \n
  • #271: \n
  • #272: \n
  • #273: \n
  • #274: The BUSINESS PROTOTYPE shows the phases of service - from consideration, through production, post-production marketplace, to marketing and sales as well as post-purchase and social consumption. It Displayed the demands on the organisation. It Showed the social and interaction design of the service and it Showed data flows and where value where created. PROTOTYPEN became a tool for the management and was central in customer- and product development of SAXO Publish.\n\n\n
  • #275: The BUSINESS PROTOTYPE shows the phases of service - from consideration, through production, post-production marketplace, to marketing and sales as well as post-purchase and social consumption. It Displayed the demands on the organisation. It Showed the social and interaction design of the service and it Showed data flows and where value where created. PROTOTYPEN became a tool for the management and was central in customer- and product development of SAXO Publish.\n\n\n
  • #276: The BUSINESS PROTOTYPE shows the phases of service - from consideration, through production, post-production marketplace, to marketing and sales as well as post-purchase and social consumption. It Displayed the demands on the organisation. It Showed the social and interaction design of the service and it Showed data flows and where value where created. PROTOTYPEN became a tool for the management and was central in customer- and product development of SAXO Publish.\n\n\n
  • #277: The BUSINESS PROTOTYPE shows the phases of service - from consideration, through production, post-production marketplace, to marketing and sales as well as post-purchase and social consumption. It Displayed the demands on the organisation. It Showed the social and interaction design of the service and it Showed data flows and where value where created. PROTOTYPEN became a tool for the management and was central in customer- and product development of SAXO Publish.\n\n\n
  • #278: The BUSINESS PROTOTYPE shows the phases of service - from consideration, through production, post-production marketplace, to marketing and sales as well as post-purchase and social consumption. It Displayed the demands on the organisation. It Showed the social and interaction design of the service and it Showed data flows and where value where created. PROTOTYPEN became a tool for the management and was central in customer- and product development of SAXO Publish.\n\n\n
  • #279: The BUSINESS PROTOTYPE shows the phases of service - from consideration, through production, post-production marketplace, to marketing and sales as well as post-purchase and social consumption. It Displayed the demands on the organisation. It Showed the social and interaction design of the service and it Showed data flows and where value where created. PROTOTYPEN became a tool for the management and was central in customer- and product development of SAXO Publish.\n\n\n
  • #280: The BUSINESS PROTOTYPE shows the phases of service - from consideration, through production, post-production marketplace, to marketing and sales as well as post-purchase and social consumption. It Displayed the demands on the organisation. It Showed the social and interaction design of the service and it Showed data flows and where value where created. PROTOTYPEN became a tool for the management and was central in customer- and product development of SAXO Publish.\n\n\n
  • #281: The BUSINESS PROTOTYPE shows the phases of service - from consideration, through production, post-production marketplace, to marketing and sales as well as post-purchase and social consumption. It Displayed the demands on the organisation. It Showed the social and interaction design of the service and it Showed data flows and where value where created. PROTOTYPEN became a tool for the management and was central in customer- and product development of SAXO Publish.\n\n\n
  • #282: The BUSINESS PROTOTYPE shows the phases of service - from consideration, through production, post-production marketplace, to marketing and sales as well as post-purchase and social consumption. It Displayed the demands on the organisation. It Showed the social and interaction design of the service and it Showed data flows and where value where created. PROTOTYPEN became a tool for the management and was central in customer- and product development of SAXO Publish.\n\n\n
  • #283: The BUSINESS PROTOTYPE shows the phases of service - from consideration, through production, post-production marketplace, to marketing and sales as well as post-purchase and social consumption. It Displayed the demands on the organisation. It Showed the social and interaction design of the service and it Showed data flows and where value where created. PROTOTYPEN became a tool for the management and was central in customer- and product development of SAXO Publish.\n\n\n
  • #284: The BUSINESS PROTOTYPE shows the phases of service - from consideration, through production, post-production marketplace, to marketing and sales as well as post-purchase and social consumption. It Displayed the demands on the organisation. It Showed the social and interaction design of the service and it Showed data flows and where value where created. PROTOTYPEN became a tool for the management and was central in customer- and product development of SAXO Publish.\n\n\n
  • #285: The BUSINESS PROTOTYPE shows the phases of service - from consideration, through production, post-production marketplace, to marketing and sales as well as post-purchase and social consumption. It Displayed the demands on the organisation. It Showed the social and interaction design of the service and it Showed data flows and where value where created. PROTOTYPEN became a tool for the management and was central in customer- and product development of SAXO Publish.\n\n\n
  • #286: The BUSINESS PROTOTYPE shows the phases of service - from consideration, through production, post-production marketplace, to marketing and sales as well as post-purchase and social consumption. It Displayed the demands on the organisation. It Showed the social and interaction design of the service and it Showed data flows and where value where created. PROTOTYPEN became a tool for the management and was central in customer- and product development of SAXO Publish.\n\n\n
  • #287: The BUSINESS PROTOTYPE shows the phases of service - from consideration, through production, post-production marketplace, to marketing and sales as well as post-purchase and social consumption. It Displayed the demands on the organisation. It Showed the social and interaction design of the service and it Showed data flows and where value where created. PROTOTYPEN became a tool for the management and was central in customer- and product development of SAXO Publish.\n\n\n
  • #288: The BUSINESS PROTOTYPE shows the phases of service - from consideration, through production, post-production marketplace, to marketing and sales as well as post-purchase and social consumption. It Displayed the demands on the organisation. It Showed the social and interaction design of the service and it Showed data flows and where value where created. PROTOTYPEN became a tool for the management and was central in customer- and product development of SAXO Publish.\n\n\n
  • #289: The BUSINESS PROTOTYPE shows the phases of service - from consideration, through production, post-production marketplace, to marketing and sales as well as post-purchase and social consumption. It Displayed the demands on the organisation. It Showed the social and interaction design of the service and it Showed data flows and where value where created. PROTOTYPEN became a tool for the management and was central in customer- and product development of SAXO Publish.\n\n\n
  • #290: The BUSINESS PROTOTYPE shows the phases of service - from consideration, through production, post-production marketplace, to marketing and sales as well as post-purchase and social consumption. It Displayed the demands on the organisation. It Showed the social and interaction design of the service and it Showed data flows and where value where created. PROTOTYPEN became a tool for the management and was central in customer- and product development of SAXO Publish.\n\n\n
  • #291: The BUSINESS PROTOTYPE shows the phases of service - from consideration, through production, post-production marketplace, to marketing and sales as well as post-purchase and social consumption. It Displayed the demands on the organisation. It Showed the social and interaction design of the service and it Showed data flows and where value where created. PROTOTYPEN became a tool for the management and was central in customer- and product development of SAXO Publish.\n\n\n
  • #292: The BUSINESS PROTOTYPE shows the phases of service - from consideration, through production, post-production marketplace, to marketing and sales as well as post-purchase and social consumption. It Displayed the demands on the organisation. It Showed the social and interaction design of the service and it Showed data flows and where value where created. PROTOTYPEN became a tool for the management and was central in customer- and product development of SAXO Publish.\n\n\n
  • #293: The BUSINESS PROTOTYPE shows the phases of service - from consideration, through production, post-production marketplace, to marketing and sales as well as post-purchase and social consumption. It Displayed the demands on the organisation. It Showed the social and interaction design of the service and it Showed data flows and where value where created. PROTOTYPEN became a tool for the management and was central in customer- and product development of SAXO Publish.\n\n\n
  • #294: \n
  • #295: \n
  • #296: \n
  • #297: EFTER 3 MÅNEDER MED ANALYSER, WORKSHOPS OG DESIGN GIK VI IGANG MED AT UDVIKLE OG LANCERE SAXO PUBLISH.\n\nVI INTENSIVEREDE SAMARBEJDET MED SAXO.COMS LEDELSE OG UDVIKLINGSTEAM.\n\nVI ETABLEREDE ET PROJEKTRUM HOS SAXO.COM, HVOR VI ARBEJDEDE FLERE DAGE OM UGEN.\n\nDET ER ALTID VIGTIGT FOR OS AT ARBEJDE SOM EN LEAN STARTUP DVS. AGILT OG INNOVATIVT. \n\nDERFOR TILRETTELAGDE VI ARBEJDET MED HYPPIGE MØDER, HVOR VI KONSTANT FORHOLDT OS KRITISK TIL PROJEKTETS HYPOTESER PÅ TVÆRS AF PRODUKTUDVIKLING, TEKNIK, ORGANISATION, KUNDEUDVIKLING, FORRETINGSUDVIKLING OG MARKEDSFØRING.\n\nVI PIVOTEREDE FLERE GANGE OG ARBEJDEDE MED MVP\n\n
  • #298: EFTER 3 MÅNEDER MED ANALYSER, WORKSHOPS OG DESIGN GIK VI IGANG MED AT UDVIKLE OG LANCERE SAXO PUBLISH.\n\nVI INTENSIVEREDE SAMARBEJDET MED SAXO.COMS LEDELSE OG UDVIKLINGSTEAM.\n\nVI ETABLEREDE ET PROJEKTRUM HOS SAXO.COM, HVOR VI ARBEJDEDE FLERE DAGE OM UGEN.\n\nDET ER ALTID VIGTIGT FOR OS AT ARBEJDE SOM EN LEAN STARTUP DVS. AGILT OG INNOVATIVT. \n\nDERFOR TILRETTELAGDE VI ARBEJDET MED HYPPIGE MØDER, HVOR VI KONSTANT FORHOLDT OS KRITISK TIL PROJEKTETS HYPOTESER PÅ TVÆRS AF PRODUKTUDVIKLING, TEKNIK, ORGANISATION, KUNDEUDVIKLING, FORRETINGSUDVIKLING OG MARKEDSFØRING.\n\nVI PIVOTEREDE FLERE GANGE OG ARBEJDEDE MED MVP\n\n
  • #299: \n
  • #300: \n
  • #301: \n
  • #302: \n
  • #303: \n
  • #304: \n
  • #305: \n
  • #306: \n
  • #307: \n
  • #308: \n
  • #309: \n
  • #310: \n
  • #311: \n
  • #312: \n
  • #313: \n
  • #314: \n
  • #315: \n
  • #316: \n
  • #317: \n
  • #318: \n
  • #319: \n
  • #320: \n
  • #321: \n
  • #322: \n
  • #323: \n
  • #324: \n
  • #325: \n
  • #326: \n
  • #327: \n
  • #328: \n
  • #329: \n
  • #330: \n
  • #331: \n
  • #332: \n
  • #333: \n
  • #334: \n
  • #335: \n
  • #336: \n
  • #337: \n
  • #338: \n
  • #339: \n
  • #340: \n
  • #341: \n
  • #342: \n
  • #343: \n
  • #344: \n
  • #345: \n
  • #346: \n
  • #347: \n
  • #348: \n
  • #349: \n
  • #350: \n
  • #351: \n
  • #352: \n
  • #353: \n
  • #354: \n
  • #355: \n
  • #356: \n
  • #357: \n
  • #358: \n
  • #359: So to sum up and conclude - \n- we are moving from a state where organizations could focus on master the relationship between the organiation and its market to a much more complex situation where the way we connect and use the Internet are changing business as we know it. This changes the role and value of service design.\n
  • #360: A situation where we also need to take into account how the products and services are evolving, modified and changed as customers or citizens use our products and services while they interact with each other, share, re-mix, contribute, create and how these products and services are changed as these customers get back to us - giving us ideas, or sharing add-ons, extensions, new use scenarios or adding functionality.\n\n
  • #361: In order to do this in the best possible way we should acknowledge that “start-ups are not small versions of large corporations”. This also goes for the other way around.\nSteve Blank - one of the main minds behind Lean start-up methods - suggests that building new business and launch innovation demands a different way of working. As such, larger organisations need to adapt new ways of getting things done and creating business together with their customers. \n
  • #362: Thank you!\n
  • #363: \n