Mobile Changes Everything
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Mobile devices are dominating sales, with smartphones and tablets vastly outpacing PCs. Mobile usage is growing rapidly, significantly increasing the time spent on this medium while traditional media consumption declines. The document highlights the transformative effects of mobile on communication, social media, e-commerce, and advertising, emphasizing the need for brands to adapt to this shifting landscape.
Mobile Changes Everything
- 1. MOBILE CHANGES EVERYTHING Eric Franchi Co-Founder and Chief Evangelist, Undertone
- 2. MACRO TREND #1: MOBILE DOMINATING DEVICE SALES Mobile is outselling PCs 1.7 b vs. 350 m 1 BILLION Smartphones shipped in 2013 200 mm Tablets sold in 2013
- 3. MACRO TREND #2: MOBILE USAGE GROWING EXPONENTIALLY 1 Hour on smart-phones per day 30 Min on tablet each time we use it
- 4. MOBILE IS THE ONLY MEDIA TIME THAT’S GROWING YOY growth of US Media Consumption 12% 20% 2012 2013 Mobile is the only medium that is growing in the US in terms of time spent. It grew almost 50% last year while every single other one – TV, print, “traditional” online – declined in share..
- 5. MOBILE IS RADICALLY CHANGING COMMUNICATION 1.2 B messages/day 50 B messages/day
- 6. MOBILE CHANGING HOW CONSUMERS EXPERIENCE AND SHARE 1.8 B Pictures shared each day 300 M Facebook 700 M Whatsapp (+Flickr, Instagram) 700 M Snapchat
- 7. WHAT DO SOCIAL AND MUSIC HAVE IN COMMON? 90 80 70 60 50 40 30 20 10 0 PERCENT MOBILE USAGE 85% Mobile 65% Mobile 80% Mobile Their usage base is mainly mobile now. Twitter, 75% of revenue is mobile. Facebook, 50+% of revenue is mobile.
- 8. MOBILE IS CHANGING ECOMMERCE 2013: $1 BILLION IN STARBUCKS MOBILE TRANSACTIONS
- 9. MOBILE IS CHANGING TAXIS Uber estimated 2014 (gross) revenue $10 B
- 10. TIME SPENT VS. ADVERTISING SPEND: GAP REMAINS…
- 11. …BUT NOTHING IS GROWING FASTER THAN MOBILE
- 12. BIG OPPORTUNITY TO DISRUPT CURRENT MOBILE LEADERS Net Mobile Internet Ad Revenue Share Worldwide, by Company, 2012-2014 % of total 2012 2013 2014 Google 52.6% 49.3% 46.8% Facebook 5.4% 17.5% 21.7% Twitter 1.5% 2.4% 2.6% Pandora 2.6% 2.1% 1.7% YP 2.9% 2.1% 1.6% Millennial Media 0.8% 0.8% 0.7% Total mobile internet ad revenues (billion) $ 8.76 $ 17.96 $ 31.45 Source: eMarketer 2014
- 13. WHAT BRANDS NEED TO WIN IN MOBILE The right canvas to tell a story. The right audience to connect with. And tools to understand the ROI of their investment.
- 14. MOBILE CHANGES EVERYTHING Eric Franchi Co-Founder and Chief Evangelist, Undertone Learn more at undertone.com/mobile