How to Build and Monetize Pop-Up Newsrooms
- 1. How to Build Community-Powered Newsrooms and Create a New Profit Model for Journalism Eric Ortiz l COMM 209 l USC Annenberg l Sept. 21, 2016
- 4. U.S. newspapers 2000: $63.5B 2015: $21B Google 2001: $70M 2015: $30B Facebook 2012: $4.2B 2015: $8B
- 5. DIGITAL AD DOLLARS IN 2016 85% 15% Everybody ElseFacebook/Google
- 8. 2 BILLION SMARTPHONE USERS 5 BILLION PIECES OF CONTENT EVERY DAY
- 9. So Much Media. So Little Control. SO FEW PROFIT.
- 10. PROBLEM IN MOBILE AGE Less than .01 percent of global smartphone users make money on media created with their smartphone. $ CREATING PROFITING $ $ $ $
- 11. NO ROI
- 12. Changing the world starts on Main Street.
- 31. Mobile proximity payments in U.S. in 2018: $189B
- 32. Source: KPCB
- 33. Source: KPCB
- 34. Source: KPCB
Editor's Notes
- #4: Local news isn't making money online. Circulation/ad revenue shrinking. Papers can't make up difference digitally. News sites attract 3 percent of all Web traffic – 85 percent for national news site, 15 percent for local news Local news gets .5 percent of overall Web traffic. Average local newspaper gets 5 minutes per month per Web user. Local news sites make less than $50k/yr Leads to the question – so what can we do? How can we change it?
- #5: Local news isn't making money online. Circulation/ad revenue shrinking. Papers can't make up difference digitally. News sites attract 3 percent of all Web traffic – 85 percent for national news site, 15 percent for local news Local news gets .5 percent of overall Web traffic. Average local newspaper gets 5 minutes per month per Web user. Local news sites make less than $50k/yr Leads to the question – so what can we do? How can we change it?
- #7: Ways to make local news sticky Improve technical experience of local news sites -- speed up load times and optimize for mobile. Improve content recommendation systems. Publish one piece of content every hour. Do A/B testing, create content for social media, produce more videos and multimedia content. Empower community members to be storytellers.
- #9: 2 billion people in world have smartphones More than half of people with smartphones post original photos and videos online By 2020, 5 billion people in world will have smartphones 99.5 of consumers use mobile devices to access content/information Smartphone ownership is higher for Hispanic adults (61 percent) African-American adults (59 percent) than white adults (53 percent) 75 percent of consumers use smartphones to watch video online
- #13: Global change starts at the local level.
- #16: Arab Spring Boston Marathon Bombing Ferguson Ebola
- #37: Split ad revenue. Tip jar. Freemium model. Incentivize people to create high-value content.