Evrybit Mobile Storytelling
- 1. Mobile storytelling for sports enterprises
- 4. High school football is big in Texas.
- 5. How Big? This is a $60 million stadium.
- 7. Friday Night Lights on Mobile Story Stream Smartphone Real Time
- 8. Get More With Less.
- 9. Problem For Sports Enterprises 1. Struggling to monetize media. 2. Social/mobile initiatives are failing. 3. Getting original media is hard.
- 10. Ad Revenues On Decline Source: Poynter US Newspaper Advertising Revenue (Newspaper Association of America) Old media business model doesn't work for mobile.
- 11. Ad Blocking On Rise Source: Fusion 41% ad blocker growth YoY (Q2 2014-Q2 2015) 198Mmonthly active users block ads (June 2015)
- 12. Evrybit Solves This 1.Brings traffic back to websites and paywalls. 2. Uses non-blockable, contextual, local ads. 3. Opens mobile audience. 4. Makes multimedia story creation easier.
- 13. All-In-One Storytelling App Simplifies production. Easy sharing and website integration. Story can be viewed on any device.
- 14. Addressable 3,000+ pro teams 300+ pro leagues Available 1M+ amateur teams 200M+ players Obtainable American pro leagues/teams, minors, colleges, HS, media Global Sports Market $300M $15B $145B Sources: Statista, PwC
- 15. How We Make Money Licensing: $50/user per month Campaigns: $100+ setup White label: $100+ per service Advertising: $100+/month Enterprise
- 16. How Our Customers Make Money 1. Get advertising. 2. Get sponsorships. 3. Sell media bits. 4. Sell stories. 5. Save time.
- 17. Market Strategy 1. Media, schools, nonprofits. 2. Sell campaigns. 3. Pilot local ad projects. 4. Early-adopter discount.
- 18. How Are We Different? EVRYBIT FACE BOOK SCRIBBLE LIVE SNAP CHAT TWITTER Provide context Audio production Professionalize crowdsourcing Embeddable story feed Open, mobile- first platform
- 19. Founders + Team ERIC ORTIZ CEO and Cofounder DREW FALKMAN CTO and Cofounder MARIA BURNS ORTIZ Advisor and Cofounder Total team : 4 people (2 full-time, 2 part-time) Total experience: 25 years media, 50 development
- 21. Future of Media Is Here