Unit 2 ip Wills, Kim
- 2. Facts About Social Media 94% of all businesses with a marketing department use social media 60% of marketers are devoting the equivalent of a full work day to social media marketing development and maintenance 43% of people aged 20-29 spend more than 10 hours a week on social media sites 85 % if all businesses that use social media as part of the marketing strategy see an increase in their marketing exposure 58% of business that use social media over the last three years have seen an increase in their overall sales(Forbes)
- 3. Benefits of Social Media Your company is large than play to social media so that you target a large amount of viewers. By doing so you are playing to your strengths of being a larger company. You are reaching to those people that want a specific brand. Social media gives exposure to your brand.
- 4. Why Social Media To get your brand seen-in 2010 there were several top players such as Twitter, Facebook, Flickr, LinkedIn, YouTube, Digg, Stumble Upon, Yahoo, Reedit, and Delicious In 2011 YouTube and Tumblr were added. 5 more were added in 2012 such as Google +, slideshare, Quora, Instagram and Pinterest. In 2013 the list changed some and instead of giving you how many were added they decided to give you the good, the bad and the ugly of each site so that you can decide for yourself which social media site was the best. “One reason Social media is different from traditional marketing is control vs. contributions. Traditional marketers seek to control the content. Exclusivity agreements between retailer and suppliers are an example; very seldom will you see Pepsi and coke products at a restaurant due to brand agreements between parent companies.(Barker, Barker and Bormann”
- 5. In 2003 Facebook launched and became one of the first Social media networks. As to date there are several more social media networks out there. With the millions of users of all the network companies should be aware of the impact that social media has on advertising campaigns in any of their marketing efforts. Using social media would be a big mistake for a company that doesn’t use it just for the simple fact that millions of people use social media and would see the companies marketing efforts.
- 6. Works Cited Barker, Melissa S., et al. "Social Media Marketing." 2008. 15. print. 21 07 2013. Forbes. 8 8 2012. web. 21 07 2013. <http://www.forbes.com/sites/moneywisewomen/2012/08/08/the- developing-role-of-social-media-in-the-modern-business-world/>.
Editor's Notes
- #3: Social media has become a big “must” for any business wanting to get their name or brand out there. If they are on one or all of the “big three” , facebook, twitter and google+ they are getting their brand known.