How much is a website
The document discusses factors to consider when determining how much to invest in a commercial website. It notes that the first question is "Why do I need a website?" as the answer will guide the appropriate level of investment. The purpose could be providing basic contact info, differentiating from competitors, or attracting clients or employees. The type of audience should determine the terms, language, and visuals used. For example, a creative design firm may need a more elaborate site than an accounting firm seeking commercial clients. Comparing to competitors' sites can help decide what is needed to effectively convey a business's message to prospects. Determining the organization's needs up front provides a good starting point for website investment.
How much is a website
- 1. July 19, 2012 How much is a website? We get this question a lot. Unfortunately, the answer would be about the same as if you asked “How much is a car?” There are many questions which need to be answered to determine what the appropriate investment in a commercial website should be but one of the first and most telling is “Why do I need a website?” We will try to help you answer that here. Why do I need a website? The answer to this question can actually take you a long way to figuring out how much you should invest in your organization’s web presence. You may want to have a website to provide simple contact info, be vetted as a “real” business, differentiate yourself from the competition, be found by prospective new clients or even be found by prospective employees. Based upon the audience you are aiming at, you will want to make sure that your website “speaks” to them in terms, language, and visual appeal that will send them the message you want them to receive. For example, if you are a business trying to attract new creative talent for designing and building toy prototypes, your website may need to have lots of bells and whistles which show the creativity of your organization. But if you are an accounting firm trying to attract new commercial accounting clients, you would want a very different look as well as a different site structure to share information about your expertise and professional skills. If you want to differentiate yourself from your competition, you will want to see what they are doing to determine what size and scope of sitewould be necessary to tell your story effectively to a prospect looking at both sites. Answer this question for your organization and you will be off to a good start. For more of the types of questions we often get and the answers we share, stay tuned for our series on questions to answer before building your new website in January. Technology Management Network Support Web Development Apps www.ForeSiteTech.com 99 East River Drive East Hartford, CT 06108 860.528.1100 Fax: 860.528.2100 MLG@ForeSiteTech.com