Digital indeed - Website 101
- 1. Website 101 What to consider when creating or updating your website. Dig in to everything, DIGITAL www.digitalindeed.com | sales@digitalindeed.com
- 2. Why might you need a new website? 1. Your company has evolved and your website is no longer an accurate representation of your brand 2. You haven’t updated your website in a while so it’s out of date 3. Pivot - your company is changing direction or narrowing their focus 4. Evolution - your company has new offerings or has switched target customers 5. You have a website that you have previously used as a sales tool but now you want your website to help bring in leads 6. Your company has grown to the point that you need an intranet for your internal operations or customer portal 7. You have just started a business and this is your 1st marketing tool
- 3. How much will it cost and how fast can it be implemented? There are three main approaches to developing a new website: 1. DIY (Do It Yourself) a. Using a platform like Squarespace, Wix, or Weebly you can create a website yourself 2. Template or Theme a. With the help of a software development company, you can pick from a list of pre-designed themes or templates and add in images and copy that work for your offering 3. Custom a. Using a software development company with a full team of designers, strategists and developers you collaborate to develop a unique website that is designed with your end goals in mind
- 4. DIY (Do It Yourself) This approach is recommended for start ups or new business that needs to get a one or two page website up quickly to legitimize their business or launch a product. This is also a great option for those on a tight budget with good technical and creative skills and lots of time. Pros ● Inexpensive ● Relatively easy to learn Cons ● A lot of your time required to put this together ● Limited customization ● No branding, copywriting or marketing expertise provided ● Find/purchase or provide all your own images ● No scalability ● No SEO optimization
- 5. Theme / Template This is a good idea if you have a budget less than $15,000. It’s a good short term solution for a small business that needs to have very basic information about their goods and/or services. Pros ● More affordable than a custom solution ● There are a lot of themes available to choose from ● Can be a faster turnaround (than a custom build) - 2 - 3 months ● If you are tech savvy you can even install and use it without a developer Cons ● What you see is what you get and may look similar to other businesses online ● May not work properly on all browser or device combinations ● SEO optimization is not a part of a template with little to no scalability ● Not built for your target audience ● Branding customization is incremental work
- 6. Custom Website A custom website is a recommended for any business that can afford it. When you build a custom site, you will work with a team of experts that can help you with branding, messaging, copywriting and user flow. The end result is a website that delivers a customized user experience for your clients that also aligns with your business goals. Pros ● Fully customizable and unique - branding, tone, design, content, and development all come together to create a custom experience for your customers ● Scalable and compatible - it can be built with future needs in mind (i.e. e-commerce) ● SEO optimized - best solution as SEO can be fully integrated into the build Cons ● More expensive than DIY or theme ● Generally takes longer than theme to implement - 3-5 months on average “A good rule of thumb is to set aside 5-7% of your gross annual revenues on your website build (this is part of the recommended 10-12% of your gross revenues that should be set aside for marketing and advertising).”
- 7. In Summary
- 8. Variables that can impact cost ● Animation of any imagery within your website ● Extensive browser / device customization ● Mobile specific user designs ● Calendar functionality / Event management ● Infographics ● Branded email templates ● Reporting ● User log in / back end admin ● SEO Analysis & Strategy ● E-Commerce ● Automated forms ● Incremental Content or pages ● Social Sharing functionality ● Custom search ● Custom imagery ● Homepage slider or video background
- 10. SEO (Being found organically in web search) $350 - $2,000 / month - Submission, engagements, link directories, interlinking, keywords - Reporting, adjustments, tracking PPC (Pay Per Click Online Advertising) $200 - $5,000 / month - Spend is based on cost per click, - # of clicks and conversion rate matched with sales goals should dictate spend Content Marketing (Can help with SEO ranking) $800 - $10,000 / month - Sharing knowledge with target market to help them understand your expertise - Content is reader centric and strategically created to show your service as the best option Website Marketing Costs
- 11. Social Media Marketing (Can help with SEO ranking) $900 - $2,100 / month - Share your content or others content on platforms where your target market is engaged - Frequency & originality of posts drive cost Email Marketing $500 - $1,000 / month - Used to build loyalty, share weekly, monthly, quarterly information - Again, all information should be created with the reader in mind to provide value - Hosting a website requires ‘renting’ space on a server - Regular updates are also made on all components of the website to ensure it continues to function properly Marketing Your Website Costs
- 12. What We Do We build beautiful user experiences Strategy Prioritize business goals, unique selling proposition, target customer UI UX User interface User experience Branding Colour palettes, fonts, imagery Visual Design Presentation of your branding through a digital interface Development Bringing your website experience to life through code. Marketing Driving traffic to your website. Maintenance Keeping your website running smoothly
- 13. What Makes Us Unique We Are A Globally Distributed Company Lower overhead costs + Best talent at the best price + 24-hour work day + Senior Level Talent Working On Your Project = BEST PRODUCT AT THE BEST PRICE What does this mean for you?
- 14. Our Process - Custom Build Create a website plan. Includes navigation and wireframes along with creative look/feel. Final budget agreed upon. Design all pages according to plan and wireframe. All copy finalized. Code final design on a development server. Includes all functionality and data capture as well as browser/device optimization. Once approved, site is pushed LIVE Get to know your business! Review goals & priorities. Identify target customer & what’s important to you. Discovery Plan / Budget Design Develop Marketing Start to execute ongoing marketing plan (if applicable)
- 15. Our Process - Theme / Template Create a website plan. Includes navigation and a selection of themes to choose from. Final budget agreed upon. Client to choose images & provide copy based on theme & navigation agreed upon. Code final design on a development server. Includes all functionality and data capture as well as browser/device optimization. Once approved, site is pushed LIVE Get to know your business! Review goals & priorities. Identify target customer & what’s important to you. Discovery Plan / Budget Design Develop Marketing Start to execute ongoing marketing plan (if applicable)
- 16. Next Steps ● Receive a free digital audit ● Confirm approach ● Digital Indeed to send SOW ● $1,500 engagement / discovery phase fee* ● Discovery calls begin *applied to the final cost of the project
- 17. Thank You Contact us today for a free digital audit - sales@digitalindeed.com Dig in to everything, DIGITAL