How New TLDs Will Affect Current Distribution Model
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The document discusses the impact of new top-level domains (TLDs) on the distribution model of domain registrars and hosting providers, focusing on Blacknight's strategies and concerns about relevance in a changing market. It highlights the increase in TLDs and the challenges faced by registrars who must adapt to these changes while also navigating existing policies and market understanding. The document raises questions about marketing, the importance of simplicity in policies, and retaining customer engagement amid growing competition.
How New TLDs Will Affect Current Distribution Model
- 1. BLACKNIGHTHow New TLDs Will Affect Current Distribution ModelDomain Registrar – Hosting Provider
- 2. BLACKNIGHTMichele NeylonFounder / CEO Blacknight Contact: http://mneylon.tel@mneylonhttp://b.log.iemichele@blacknight.com
- 4. Are You Going To Become Extinct?
- 5. BLACKNIGHTAre You Going To Become Extinct?
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- 8. BLACKNIGHTHow many new TLDs?Estimates vary from 250 > 1k+Paradigm shiftRegistries will need registrarsRegistrars won’t need registries
- 9. BLACKNIGHTHow many existing domain extensions?17 gTLDs250+ ccTLDsHow many registrars carry ALL of them?Very very small number
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- 11. BLACKNIGHTHow Can You Stay Relevant?What can you do?What shouldn’t you do?
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- 14. BLACKNIGHTThreats / RealitiesYour current policies / processesYour understanding of the market.city / .local / .language / .conceptBarriers - >> market moveHow many domains do I need for my business?
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- 16. BLACKNIGHTKISSTechnical stuffEPP – don’t tweak it!!Marketing stuff – simple = betterPolicy – simple = saner
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- 20. BLACKNIGHTHow do you market your ccTLD?How do you retain shelf space?No simple answerYour ccTLDis not the only show in town
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- 26. BLACKNIGHTQuestions? Complaints? Insults?Photo credits: http://www.flickr.com/photos/forbairt/http://flickr.com/photos/mneylonWikipedia