New TLDs - Challenges and Opportunities in Europe
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Michele Neylon gave a presentation on new top-level domains (TLDs) in Europe. He discussed the current landscape of European country code TLDs (ccTLDs) and compared them to generic TLDs (gTLDs). He noted there are over 500 new gTLDs being introduced which will create challenges and opportunities for customers and domain registrars. Key challenges include customer confusion over numerous TLD options and conflicts between EU privacy laws and ICANN's contracts.
New TLDs - Challenges and Opportunities in Europe
- 2. New TLDs Challenges and Opportunities In Europe Michele Neylon
- 3. Who am I? Michele Neylon - Founder / CEO Blacknight - http://mneylon.tel - @mneylon - http://michele.me/blog - Chair RrSG - Winner IIA Net Visionary 2013 - @mneylon on most other social networks ..
- 4. Topics - Current landscape - New TLDs - Opportunities - Challenges
- 5. European ccTLDs • 65.5 million domains across all extensions • 15.6 million .de • 10.6 million *.uk - 5.4 million .nl - 3.7 million .eu - 2.7 million .fr (all numbers from CENTR report) - 1.2 million .se (https://www.iis.se/english/domains/ )
- 6. ccTLD vs gTLD • National identity? – Yourshop.se – local? – Co.uk trusted AND used by UK business – Yourbusiness.com – global? • gTLD -> global business? cheaper? (depends .. ) Easier to register? Is it trusted?
- 7. Things are going to go CRAZY! (that’s just 136 extensions)
- 8. It looks more like
- 9. NOOO! What are we going to do?
- 12. Customer wants a domain
- 13. They hit your site
- 14. Limited space
- 16. What results do you show?
- 17. Maybe Geo IP is a solution?
- 18. Relative to the customer (an opportunity!) .se .stockholm .helsinki … .bayern .cologne .hamburg …
- 20. ccTLD vs gTLD vs New TLD? • Average business / user won’t want 20 domains • Will they switch to a new TLD? • Is the ccTLD “easy” to register? • Is there a gTLD that’s more “appropriate”?
- 22. .com is still king…
- 24. What we don’t want do Confuse the customer & our staff / partners / channel
- 25. Things we can do TLD Recommendation Engine
- 29. EU Law vs US contract • EU data privacy law • ICANN’s contracts • Whois policy – .cat + .tel got it changed Regisrars vs ICANN re: data retention waiver
- 32. Questions?
- 33. Want to find me? Michele Neylon - Founder / CEO Blacknight.com - http://mneylon.tel - @mneylon - http://michele.me/blog - http://www.internetnews.me - @mneylon On most other social networks ..