How not to mess with social media
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The document outlines critical factors for effectively engaging with social media, emphasizing the need for a clear strategy, management commitment, and resource allocation. It highlights the importance of creating quality, updated content, establishing metrics for success, and training personnel to leverage online platforms effectively. Additionally, it stresses transparency, integration between marketing and sales, and the significance of valuing the online audience for building strong customer relations.
How not to mess with social media
- 1. HOW Not to mess with social media 20 slides max. series © 2011/h20_01b01 ImagePro Communication Projects · www.imagepro.gr
- 2. © 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr Constant Knowledge, based on hard-proof data *in a dramatically changing environment general and out-dated assumptions are kff’s (key failure factors)
- 3. © 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr Without concrete, compatible and pre-defined strategy *You need to extend your current marketing and communication by using an aligned onLine media strategy
- 4. © 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr without TOP Management commitment * the interaction through online media takes serious efforts and needs –at least-cultural changes
- 5. © 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr building a team * It may take you as industry expert , your current communication partners and new online communication experts
- 6. © 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr without internal resources allocation * Beyond doubt the implementation will require time from your workforce for successful deliverables
- 7. © 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr Interesting informative quality content * It is of great importance to note that has to be updated and renewed frequently
- 8. © 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr * If content is the king, then visuals and especially video is the key to success
- 9. © 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr budget without To implement the strategy * onLine communication is not Free or inexpensive. There are “hidden” costs that affect directly your budget.
- 10. © 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr metrics * Know before you start how (methodology) and how (metrics) you will measure success
- 11. © 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr without training * going onLine is an investment, pre-defined training will ensure that it will convert to a corporate asset
- 12. © 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr without One step at a time approach *we all need to mature through the process and handle change and issues safely. If what you do has impact then expect reactions.
- 13. without © 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr being honest and transparent *the foundation upon which you will build your online presence. You can't build them after; and your audience is smart.
- 14. without © 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr improve being willing to Learn Listen * success onLine heavily relies on the ability to fly in new formations, in order to keep up with your audience
- 15. © 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr without integration between the marketing and sales channels * people don’t care about your structural idiosyncrasies; they simply want to get what they need
- 16. © 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr affiliates that are socially compatible * you need to build a unified customer experience based on partnerships
- 17. © 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr without support * Depending on the industry and the corporation; you may have to “Follow the Sun” or simply be super-responsive
- 18. without © 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr Treating your online audience as your Premium * Only then they may consider you their preferred source of knowledge, interaction and products
- 19. © 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr without being is more than understanding that online social media * No comment
- 20. You have only © 2011/h20_01b01 ImagePro Communication Projects · www.imagepro.gr one shot to make your first impression Make it count. *The so called new, interactive, online or social media are merciless