How to deal with your digital reputation
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The document discusses the vulnerabilities that global business executives perceive regarding their online reputations, highlighting threats such as negative media coverage and customer complaints. It outlines a strategic approach to managing digital reputations, which includes assessing current online perceptions, planning proactive communication, and creating a comprehensive reputation strategy. Additionally, it emphasizes the importance of honesty and engagement with online audiences to build and maintain credibility.
How to deal with your digital reputation
- 1. HOW 20 slides max. series to Deal with your digital reputation © 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr
- 2. 7 out of 10 global business executives see their reputations online as vulnerable. This high estimate reflects executive anxiety over reputation erosion in a fiercely competitive and unpredictable business environment Risky Business: Reputations Online™ .A worldwide online survey of 703 senior executives conducted by Weber Shandwick © 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr in cooperation with the Economist Intelligence Unit (EIU)
- 3. The greatest reputation threat online to companies negative media coverage (84%) customer complaints in the media or on grievance sites online (71%) negative word of mouth (54%) + dissatisfied employees confidential leaks © 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr Source : reputations-online magazine
- 4. write Write-down what would you like to be your online reputation, and why. © 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr
- 5. find Learn about your online Reputation Today. © 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr
- 6. Despite the findings collect collect all valuable information about onLine activity concerning your Industry. © 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr
- 7. Analyze Rationalize the gap and find the roots. © 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr
- 8. Prioritize findings and describe actions that are addressing the issues. Describe © 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr
- 9. Explore issues that will affect your onLine internal reputation and may arise from your internal environment © 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr
- 10. external Explore issues that may arise from your external environment (suppliers, service providers, outsourcers, wholesalers, retailers, associations etc.) © 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr
- 11. Review your corporate web site and evaluate the info provided regarding your digital reputation issues evaluate Your web site is your official communication channel. Obsolete, missing and wrong info can ne misleading and leave space for rumors © 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr
- 12. Based on your analysis, list top Prepare potential issues and name the people that will be possibly involved & exposed. Plan Pro-active communication content & actions for the top 3 issues. (Mind about the reputation of people as of the corporation; involving and training them makes big difference) © 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr
- 13. Strategy © 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr Create an onLine reputation strategy that will: -Cope with current issues -prevent issues recur /appear -contain a reputation sensitivity analysis -build multi-level reputation mechanisms -Contain worst case scenarios -fill the gap
- 14. © 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr Reputation sensitivity Segmentation idea vulnerable Non- critical critical invulnerable Applies primarily to market segments and onLine audiences but can be extended back to back to all the links of the chain
- 15. “Feed them before you need them” Contribute honest and useful information to the selected onLine communities /individuals about you. Focus on knowledge that will make the difference if things go tough. Immune them with “antibodies” that will make them not only to resist, but attack harmful rumors. Feed © 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr
- 16. Open your doors and invite your premium onLine audience to know you better; to get Open personally involved with you and your people. Help them to share the experience and keep inviting… © 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr
- 17. Test Don’t be afraid to test.. and discover what others think. © 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr
- 18. You have managed to build a credible profile. Be honest even at the toughest times and don’t forget that you must keep dialoguing. Honesty © 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr
- 19. Create & Launch innovative online tools for info or For better service, that will help you to be perceived as Leader. Leadership © 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr
- 20. Your reputation © 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr is vital for many engage them wisely It’s a challenge. *The so called new, interactive, online or social media are merciless