How Readers Discover Content
Download as PPTX, PDF1 like257 views
The document presents findings from a global survey on how readers discover content, involving over 40,000 respondents and informed by previous studies. Key results highlight a decline in the importance of certain search methods, with academic researchers favoring Google Scholar and library discovery equally, yet over half of article downloads are free versions, underscoring the impact of resources like PubMed Central. It also notes significant variations in usage and access among different countries and demographics.
How Readers Discover Content
- 1. Simon Inger Consulting Keynote Address: How Readers Discover Content Tracy Gardner Creating Connections: OpenAthens Customer Conference
- 2. http://sic.pub/discover Researcher Student Librarian Publisher Site Search Engine Library Link Server Aggregator A&I Library Web Pages Peer Link Email Alert Aggregated Article Publisherâs Article Journals Navigation
- 3. http://sic.pub/discover Survey on Reader Navigation ď§ Mission: Gain a measure of the relative importance of all of these channels to inform publishers and information buyers ď§ Survey of Readers following on from 2005, 2008, 2012 studies ď§ Over 40,000 respondents globally ď§ 18 months planning, execution, analysis
- 5. http://sic.pub/discover Limitations ď§ Itâs a survey ď§ Survey was only in English ď§ Survey used invitations from our supporters â not necessarily completely representative sample ď§ Due to data privacy/data protection rules, all those invited to the survey via email will be quite highly engaged with the supporter (âopted inâ)
- 6. http://sic.pub/discover Headlines â lots more in the report ď§ A&Is show decline in search importance, but still #1 in aggregate in STEM across all sectors ď§ Academic researchers rate library discovery as high as A&Is (in high-income countries) ď§ Academic researchers rate Google Scholar #1 ď§ Over half of article downloads are free versions â PubMed Central a major factor ď§ ToC alerts in decline ď§ Increased role for social media in discovery
- 8. http://sic.pub/discover Academic researchers rate academic search engines #1
- 9. http://sic.pub/discover Wait! ď§ Every publisher tells you that they get way more referrals from Google than Google Scholar! â Analytics typically measure last referrer, and have not tracked where navigation started 14 November, 2016 9 Google Google Scholar Library Link Servers Publisherâs Article 52% 48% 48% 12% 40%, or 0.04% for 1000 link servers 40%
- 10. http://sic.pub/discover But not everywhere in the world
- 11. http://sic.pub/discover Librarians are different 14 November, 2016 11
- 12. http://sic.pub/discover Largest sector difference is medical 14 November, 2016 12
- 13. http://sic.pub/discover Country differences are significant 14 November, 2016 13
- 15. http://sic.pub/discover Over half of downloads are free!
- 16. http://sic.pub/discover With some variation by country
- 17. http://sic.pub/discover PubMed Central effect 14 November, 2016 17
- 20. http://sic.pub/discover Concluding observations ď§ Many free discovery resources, like PubMed and Google Scholar, are used less in poorer countries â awareness? ď§ The changing nature of Google Scholar will have dramatic impact on free/paid ď§ Librarians arenât convincing their patrons about search methodology 14 November, 2016 20
- 21. Simon Inger Consulting Thank you tracy@simoningerconsulting.com http://sic.pub/discover @siox14 #howreadersdiscover
Editor's Notes
- #2: 0:2 TG Introductions to us. History of this research.
- #3: 2:4 Journal navigation is more complex than people think
- #4: 1:5 We do these surveys because no good way of getting data from web logs yet
- #5: 1:6 Our supporters gave us money to conduct the research, and sent out, between them, over a million invitations to take the survey, plus invitation pop-ups on their web sites Thank you to each and every one of them. Without a doubt, this survey would not have been possible without them all. They gave us a reach into every corner of the world and every subject area.
- #6: 1:7 Our report contains an extensive methodology section which will further describe how the calculations were undertaken.
- #7: 1:8
- #9: 2:10 In our survey we asked people to rate how important various starting points are to them. This may not equate directly with usage. Academic search engines, eg Google Scholar, overtaken A&I when looked at in aggregate of all subjects, academic sector, high income countries
- #10: 2:12 The numbers here are just indicative of how the traffic might divide up Google Scholar preferences allows individual to redirect GS searches to library link server. Many libraries actively encourage and promote this. Result is that most analytics packages will show Google as much more important referrer than Google Scholar, and each referring library as a negligible blip.
- #11: 1:13 Awareness?? Russia, Nigeria
- #12: 2:15 Librarians arenât convincing their patrons about search methodology
- #13: 1:16
- #14: 2:18 We have a whole lot to say about publisher web sites â TG has strong feelings Lack of awareness of GS and free search resources leads to use of pub web site in some territories Brand awareness and trust â publisher marketing Author marketing also drives this (Web site investment) Not just search on a publisher web site â related articles, semantic discovery
- #15: 2:20 Med/Life vs HSS A&I = PubMed Life Sci Med, lower reliance of lib web, and aggregations Engineers seem to rely on Google/GS and pub web much more
- #16: 2:22 We have to be a bit careful here. Our survey asked people to say what proportion of their article downloads came from a number of sources. These will have been approximate measures. We have done a lot of work to normalise the data and correct for inconsistencies, but the overall level may be a bit approximate. What is reassuring though is the amazing trend from from high income to low income, and how the proportion changes. NB, a proportion of the downloads from the publisher may be free too â we havenât measured this â open access articles, journals, embargoed free access, and of course projects like HINARI
- #17: 0:22
- #18: 1:23 And the effect of PMC â only measured in high income in this chart Also note the relatively small impact of Researchgate and Mendeley on the source of delivery.
- #19: 1:24
- #20: 1:25
- #21: 1:26