How social network affects Vietnamese behavior
11 likes3,072 views
The study investigates how social networks influence the behavior of young Vietnamese individuals, revealing that over 90% of internet users engage with these platforms, primarily for communication and social interaction. Facebook, YouTube, and Zalo are the most popular networks, with users taking care when sharing personal feelings and considering comments before posting. Additionally, many users consult social media fan pages before making purchasing decisions.
How social network affects Vietnamese behavior
- 1. STUDY ABOUT HOW SOCIAL NETWORK SHAPE VIETNAMESE BEHAVIOR BY DI-MARKETING (http://www.di-onlinesurvey.com/) September, 2015
- 2. 1 SCOPE OF WORK The study was conducted to identify how social network shapes young Vietnamese’s behavior Methodology: Online survey Fieldwork time: 3 days (04/09/2015 to 06/09/2015) Sample size: N = 1,196 Target respondent: Male/Female, Use social network Geography: Nationwide
- 3. 2 KEY FINDINGS • More than 90% Vietnamese internet users spend their free time on social network • 1/4 spend 1-2 hours/day on social network • Facebook, Youtube and Zalo are 3 most-used social network in Vietnam • Most use social network to chat with their friends and relatives • Nearly a half leave comment after reading • Social network users often think carefully before sharing their feeling • Majority use social network to share their family’s pictures • A third willing to join in an event/activity called on social network • Majority will visit a product’s fan page before deciding to buy
- 4. 3 N=1196 DEMOGRAPHIC INFORMATION 5% 46% 27% 22% Under 18 18-25 26-30 Over 30 Age 29% 71% Male Female Gender 26% 2% 3% 4% 18% 47% Other Hai Phong Can Tho Da Nang Ha Noi Ho Chi Minh Place 3% 4% 4% 7% 9% 10% 29% 35% Job seeker/Retired Factory Worker Housewife Others Self-employed Engineer/Doctor/Teacher Student Officer Occupation
- 5. 4 97% INTERNET USERS SPEND THEIR FREE-TIME ON SOCIAL NETWORK What do you often do in your free time? N = 1196 6% 13% 15% 26% 40% 45% 47% 52% 57% 61% 63% 69% 71% 97% Other Attend in housework classes Study language Playing sport Eating/drinking Shopping Reading book Gather with friends Sleeping Play game Watch movies Listen to music Watch TV Social network surfing Total 3% 14% 14% 29% 40% 31% 55% 41% 53% 71% 71% 88% 83% 100% Under 18 5% 9% 15% 22% 45% 43% 44% 54% 64% 62% 64% 75% 65% 98% 18-25 7% 19% 15% 29% 42% 51% 49% 56% 54% 64% 59% 64% 72% 98% 26-30 6% 16% 16% 29% 29% 47% 50% 47% 49% 52% 62% 60% 80% 93% Over 30
- 6. 5 FACEBOOK, YOUTUBE AND ZALO ARE TOP 3 MOST-USED SOCIAL NETWORK IN VIETNAM If you choose "Social network surfing", which of the following are you using? 2% 2% 4% 4% 6% 6% 17% 18% 22% 34% 61% 61% 98% Other Myspace Tumblr LinkedIn Flickr Pinterest Twitter Google Plus Instagram Zing me Zalo Youtube Facebook Total 3% 5% 7% 3% 5% 7% 21% 22% 33% 41% 43% 62% 100% Under 18 2% 1% 4% 4% 6% 7% 17% 16% 31% 36% 65% 70% 98% 18-25 3% 3% 3% 3% 4% 4% 16% 18% 12% 33% 64% 58% 97% 26-30 2% 5% 2% 7% 8% 6% 15% 21% 12% 28% 53% 47% 98% Over 30 N = 1196
- 7. 6 1/4 SPEND AROUND 1 – 2 HOURS PER DAY ON SURFING SOCIAL NETWORK You often use social network in? 9% 9% 7% 11% 12% 22% 29% 17% 22% 30% 25% 33% 27% 22% 22% 19% 17% 20% 22% 12% 15% 9% 16% 14% 15% 11% 3% 13% 9% 10% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 18 18-25 26-30 Over 30 N=1161 Over 5 hours From 3 hours - 5 hours From 2 hours - 3 hours From 1 hour - 2 hours From 30 minutes - 1 hour About 30 minutes
- 8. 7 CHAT AND UPDATING FRIENDS’/RELATIVES’ INFORMATION ARE MAIN PURPOSES FOR USING SOCIAL NETWORK What do you often do on social network? 4% 10% 27% 29% 34% 38% 44% 49% 52% 54% 55% 69% 70% 77% Other Sell products Buy products Comment in hot topic Follow hot stories on social Follow celebrities Gaming See pictures Follow my favorite brands' news Music/Film Share my status with friends Update social news Update friends' information Chatting with friends/relatives Total N = 1161 3% 9% 14% 22% 43% 40% 41% 53% 48% 62% 47% 57% 67% 81% Under 18 4% 10% 27% 27% 32% 36% 43% 49% 55% 55% 52% 68% 68% 79% 18-25 4% 12% 33% 34% 35% 37% 52% 48% 50% 53% 62% 70% 73% 77% 26-30 4% 8% 21% 30% 34% 43% 38% 51% 51% 49% 55% 71% 69% 69% Over 30
- 9. 8 31% 34% 30% 31% 31% 25% 29% 24% 28% 23% 17% 10% 20% 16% 15% 13% 12% 12% 13% 16% 8% 10% 9% 6% 8% 5% 3% 5% 3% 5% 3% 2% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 18 18-25 26-30 Over 30 They don't deserve my sympathy I don't care Untrustworthy Curious and want to know more Normal, just read for fun Sympathizes and want to help Sympathize MORE THAN HALF OF SOCIAL NETWORK USERS FEEL SYMPATHY WHEN READING HUMANITY STORY N = 1161 What do you feel about humanity story on social network?
- 10. 9 75% READ BOTH NEWS AND COMMENT When reading news on social network, your habit is ? N = 1161 75% 66% 75% 81% 71% 24% 34% 23% 19% 27% 1% 0% 1% 0% 2% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 18 18-25 26-30 Over 30 Read comment only Read news only Read both news and comment
- 11. 10 NEARLY A HALF LEAVE COMMENT AFTER READING AND 71% OFTEN VIEW PREVIOUS COMMENT BEFORE WRITING THEIR OWN Do you often write comment at the news you read? 47% 41% 42% 54% 51% 53% 59% 58% 46% 49% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 18 18-25 26-30 Over 30 N=1161 No Yes 71% 79% 65% 71% 79% 29% 21% 35% 29% 21% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 18 18-25 26-30 Over 30 N=545 No Yes Do you often see previous comment before writing your own comment?
- 12. 11 63% USE SOCIAL NETWORK TO SHARE THEIR FAMILY’S PICTURES What do you often share on social network? 8% 30% 33% 39% 43% 44% 49% 63% Other My works Share other hot news/trend on social Share my favorite brands' images/information My own feeling Share good books/songs/film/stories Share my favorite slogan/ quotes Share my/family 's pictures Total N = 1161 19% 22% 31% 47% 33% 47% 40% 53% Under 18 9% 28% 30% 32% 44% 44% 48% 61% 18-25 7% 32% 37% 44% 47% 47% 55% 65% 26-30 6% 35% 37% 44% 39% 40% 45% 65% Over 30
- 13. 12 MOST OFTEN THINK CAREFULLY BEFORE SHARING THEIR OWN FEELING ON SOCIAL NETWORK. What do you usually do before sharing your own feeling? (For those who chose share their own feeling) 93% 95% 92% 93% 95% 7% 5% 8% 7% 5% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 18 18-25 26-30 Over 30 N=502 I just share what I want Think carefully before sharing
- 14. 13 MOST WILL CONSIDER BEFORE SHARING SENSITIVE CONTENT ON SOCIAL NEWTWORK 50% 31% 48% 52% 59% 44% 62% 46% 42% 35% 6% 7% 6% 6% 6% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 18 18-25 26-30 Over 30 N=1161 I just share as I want to I don't intend to share topic like this I will consider if it may cause bad effect or not When you read/see a topic/video/story which is violent, aggressive or sexual content, What do you usually do before sharing?
- 15. 14 SUPERVISORS AND TEACHERS SHOULD NOT BE ADDED FRIENDS ON SOCIAL NETWORK Who shouldn't add friend on social network? 11% 16% 18% 31% 32% 45% Girlfriend/Boyfriend Brother/sister Collegue Dad/mom Teacher My supervisor Total N = 1161 2% 16% 0% 50% 48% 19% Under 18 7% 13% 13% 37% 31% 43% 18-25 12% 14% 20% 26% 29% 54% 26-30 21% 25% 31% 22% 32% 45% Over 30
- 16. 15 1/4 SOCIAL NETWORK USERS SHARE THEIR STATUS AT LEAST ONCE/DAY How often do you often share your feeling on social network? 25% 42% 31% 19% 15% 22% 16% 21% 26% 19% 13% 21% 15% 12% 8% 15% 15% 13% 22% 12% 21% 10% 12% 14% 9% 5% 9% 17% 5% 3% 9% 6% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 18 18-25 26-30 Over 30 N=502 More than 3 times/day 2-3 times/day Once/day 2-3 days/once 4-5 days/once Once/week More than a week/once People over 30 tend to share their feeling more frequent than other aged group
- 17. 16 30% WILLING TO JOIN IN AN EVENT/ACTIVITY CALLED ON SOCIAL NETWORK When there is a call on social network for participating in an event/charity/social activities …, will you take part in? 30% 24% 25% 33% 40% 18% 14% 20% 15% 18% 52% 62% 55% 53% 43% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 18 18-25 26-30 Over 30 N=1161 Neutral No Yes
- 18. 17 MAJORITY STILL USE THEIR OWN PHONE TO ONLINE SOCIAL NETWORK WHILE THEY ARE HANGING OUT WITH FRIENDS When hanging out with friends, do you often use your phone to log in your social network account? 68% 53% 69% 71% 65% 32% 47% 31% 29% 35% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 18 18-25 26-30 Over 30 N=1161 No Yes
- 19. 18 When there is an argument on social network, you often: 39% VIEW ARGUMENT ON SOCIAL NETWORK JUST FOR FUN. THEY WILL NOT LEAVE ANY COMMENT ON THIS KIND OF TOPIC 20% 17% 17% 19% 27% 7% 5% 7% 7% 7% 20% 17% 20% 22% 17% 39% 34% 43% 37% 32% 28% 34% 30% 27% 24% 13% 12% 14% 14% 9% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 18 18-25 26-30 Over 30 N=1161 I don't care View and leave Not participate in, just view for fun Not participate in, but will protest again whom I disagree Participate in by supporting the majority Participate in by giving your own idea
- 20. 19 When you want to buy a products, do you often find information on the fan page of that brand on social network? MAJORITY WILL FIND INFORMATION ABOUT A PRODUCTS ON ITS FAN PAGE BEFORE DECIDING TO BUY 86% 86% 89% 87% 77% 14% 14% 11% 13% 23% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 18 18-25 26-30 Over 30 N=1161 No Yes
- 21. 20 If you choose "Yes", which of the following factors will you consider the most? THE COMMENT OF OTHERS ABOUT THE PRODUCTS WILL BE THE MOST AFFECTABLE FACTOR TO USERS’ BUYING DECISION 45% 45% 45% 50% 38% 28% 17% 32% 24% 28% 14% 22% 11% 14% 19% 6% 9% 7% 6% 5% 7% 7% 5% 6% 11% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 18 18-25 26-30 Over 30 N=1161 Other Consultation from the admin of the fan page Products' information on the fan page Review about the products on other website/fan page… Comment sharing feeling about that products on the fan page
- 22. 21 CONTACT US • Japan & Taiwan: o Address: 3 Chome-2-6 Kasumigaseki, Chiyoda, Tokyo 100-0013, Japan o Contact person: Mr. Hideyuki Kato (CEO) o Email: hideyuki.kato@di-mktg.com o Contact number: +81 3-5532-3200 • Vietnam: o Address: 9-15, Vincom center, 45A Ly Tu Trong, Ben Nghe ward, District 1, Ho Chi Minh City, Vietnam o Contact person: Mr. Ho Hai Dang (Manager - DI Marketing) o Email: dang.hohai@di-marketing.com.vn o Contact number: +84 902-73-9944 • Thailand o Address: 30 Raffles Place, #19-02 Chevron House, Singapore 048622 o Contact person: Ms. Woon Khiaozen (Manager - DI Marketing) o Email: woon.k@di-mktg.com o Contact number: +66 092-282 7992
- 23. 22 CONTACT US • Singapore, Indonesia, Malaysia: o Address: 30 Raffles Place, #19-02 Chevron House, Singapore 048622 o Contact person: Mr. Hendry Pratama (Manager - DI Marketing) o Email: pratama.hendry@dreamincubator.com.sg o Contact number: +65 6671 9290 | +65 8518 3870 • India: o Address: 30 Raffles Place, #19-02 Chevron House, Singapore 048622 o Contact person: Mr. Sujit Kunte (Regional representative) o Email: kunte.sujit@dreamincubator.com.sg o Contact number: +65 9127 7654
- 24. 23