How Technology Can Enable Product and Process Innovation
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This document summarizes a strategic summit panel discussion on how technology and analytics can enable product and process innovation. The panel was moderated by Dr. James Barrett and included Theresa Kushner, Janet Viane, Chris Harrison, and Kevin Slatter from various marketing roles. They discussed topics like optimizing systems to execute strategies, gaining customer data visibility, managing marketing tasks with automation, and leveraging technology to deliver brand experiences across touchpoints. The panelists then provided closing remarks and the session concluded with an audience question and discussion period.
How Technology Can Enable Product and Process Innovation
- 1. DMA2012 – Strategic Summit How Technology and Analytics Can Enable Product and Process Innovation
- 2. Participants Moderator Dr. James “Jackson” Barrett President Panelists Theresa Janet Viane KushnerSenior VP, Marketing Director of Customer Operations Intelligence Chris Harrison Kevin Slatter Chief Technology Director, Data Officer, Marketing &Analytics Technology , London DMA2012 – Strategic Summit 2
- 3. How Technology and Analytics Can Enable Product and Process Innovation • Optimize your systems to execute upon existing and future strategies • Gain visibility into data needed to make good decisions about and for customers • Create technical architecture that provides a competitive advantage • Manage marketing tasks as seamlessly as possible with automation solutions DMA2012 – Strategic Summit 3
- 4. Key Subject Areas for the Panel • Theresa – Gaining efficiency by servicing a siloed organization from a common platform • Chris – Leveraging systems to deliver on the appropriate decision cycle • Janet – Using data and systems to inform macro marketing decisions • Kevin – Utilizing technology to deliver the brand experience across all touch points DMA2012 – Strategic Summit 4
- 5. Open for Audience Questions and Discussion DMA2012 – Strategic Summit 5
- 6. Session Wrap up Closing remarks by each panelist: • Kevin Slatter • Theresa Kushner • Chris Harrison • Janet Viane DMA2012 – Strategic Summit 6
- 7. DMA2012 – Strategic Summit How Technology and Analytics Can Enable Product and Process Innovation
- 8. DMA2012 – Strategic Summit 8
Editor's Notes
- #3: 5 minI’ll frame the session topic and then introduce each panelist. I’ll ask that you stand or at least raise your hand.
- #4: 1-2 minutes each bullet (total 8 minutes)These are the main agenda point in the sessionwrite up. I’ll provide a general introduction to the topic, then I’d like to introduce these points, by asking each panelist to briefly discuss one point. Suggested line up:Optimize your systems to execute upon existing and future strategies (Theresa)Gain visibility into data needed to make good decisions for customers (Janet)Create technical architecture that provides a competitive advantage (Chris)Manage marketing tasks as seamlessly as possible with automation solutions (Kevin)
- #5: 2-3 minutes each point (total 12 min)From our “prep interviews” I took each of these as a key item that I thought would be great to raise in the discussion. I’ll start by asking about each point and asking the person above to expand. Other panelists feel free to engage in the discussion as well.If you have a different “key subject” that you’d prefer, let me know and I’ll make the change.
- #6: 15-20 minI’ll specifically ask for questions and discussion from the audience. If we don’t get a good start, I’ll ask specific audience members a question (I’ll try to have a “plant” prior to starting).
- #7: 2 min each (9 min, with my closing and thank you’s)
- #9: If we stay on track, we’ll finish in 56 minutes. Wish me luck!