How to Apply Google’s Website Quality Guidelines to WordPress
1 like442 views
The document outlines Google’s website quality guidelines for optimizing WordPress sites, highlighting key practices for content creation, image usage, link management, page design, and website navigation. It emphasizes creating unique and relevant content while avoiding blackhat SEO tactics and poor design choices. Additionally, it provides best practices for enhancing user experience and search engine visibility.
How to Apply Google’s Website Quality Guidelines to WordPress
- 1. BUILD A BETTER WEB How to Apply Google’s Website Quality Guides to WordPress web3.com.au
- 2. THE STORY Of the Google Search
- 3. 1997 Google Search is born
- 6. 1997-2007 The Wild Wild West of Search
- 19. 2010-2014 The beginning of the end for blackhat SEO
- 20. 2010 2011 2012 2013 Caffeine Panda Penguin Hummingbird
- 21. 2010 2011 2012 2013 Caffeine Panda Penguin Hummingbird
- 25. ● Create content that is unique ● Create content that is relevant to your audience ● Create content that solves your audience’s problems DO’S ● Copy content from other sites ● Create duplicates of pages from your own website ● Use auto-generated content ● Create content for the sole purpose of improving rankings ● Create doorway pages DONT’S
- 27. IMAGES 10 billion images indexed In Google as of 2010
- 28. ● Use clear, professional and non- blurry original photos ● Write descriptive and useful image alt descriptions ● Include descriptive captions and text along with your images ● Include an image sitemap DO’S ● Fill your image file names with keyword spam ● Make important website text as images ● Not specify image width and height dimensions ● Use images out of context with the website page DONT’S
- 29. LINKS The building blocks of the internet
- 30. ● Make all links easy to see & read ● Place all website links on a high contrasting background ● Make sure your text links look like links DO’S ● Use white links on a white, or lightly coloured background ● Hide links underneath an image or beyond visible edges of the browser ● Setting the font size to 0, or to a size that is too small to read ● Disguising links by only linking one character in the text description, such as a hyphen, comma or full stop. DONT’S
- 32. PAGES 30 trillion pages indexed in Google as of 2014
- 33. ● Have a professional & high quality design that is accessible ● Make sure all pages are responsive & mobile-friendly ● Use HTTPS ● Submit your website page sitemap to Search Console DO’S ● Having pages targeted at specific regions or cities designed to improve rankings ● Use Flash ● Redirect users to a mobile only domain with a mobile only page ● Use images/media that is not cropped to size or compressed DONT’S
- 35. NAVIGATION Without it you don’t have a website!
- 36. ● Make it obvious to your users how to navigate your website ● Give your page links text titles that are contextually correct ● Place navigation links to important parts of your website such as the top of your pages DO’S ● Give your navigation labels obscure or unclear names ● Make your navigation buttons as images, instead of text links ● Use numbers and IDs in place of giving your URLs text names DONT’S
- 38. LET’S CONTINUE THE CONVERSATION https://web3.com.au/blog