How to Build a Campaign Boost
- 1. How To Create A Campaign Boost
- 2. There are two ways to create a new Campaign Boost. Click the + sign in the upper right corner, where you can Create New Campaign Boost. Or, click the Create A Campaign Boost button on your home screen.
- 3. Enter a name for your new Campaign Boost. Select your budget preference, choosing between a daily spend cap for your boost (minimum $100 per day per campaign boost) or unlimited. Specify your bid type, CPC or vCPM and select your bid amount. Choose CPA ROI if you want to track conversions/sales on a direct response Campaign Boost. Enter a name to track your campaign conversions as well as the conversion amount. Select Create Conversion Pixel to generate the pixel code you will place on your page where the conversion is completed.
- 4. Choose to have your campaign begin immediately after compliance approval*, or to begin on a specific date and time. *Please allow up to 48 hours for your content to be reviewed by our compliance team Choose an end date for your campaign or choose to have your campaign run continuously by selecting “Never Ends.” Please note times are in 24-Hour Clock format and based on Eastern Standard Time Zone (US).
- 5. *Tip: by holding “Ctrl” on a PC or “Cmd” on a Mac, you can select multiple channels at the same time. If you select Include, your Campaign Boost will ONLY target the channels you select from the drop down. If you select Exclude, your campaign will target ALL topic channels except the ones you’ve selected to exclude. Channel targeting can be updated to add, enable or disable targets at any time in the Targeting tab of your Campaign Boost. Select your Targeting Type, choosing between a Topic or Brand targeted campaign if you are running a CPC campaign. If running a vCPM campaign, you may choose from Topic, Brand, Interest or Retargeting.
- 6. Choose the countries you would like your campaign to target. If you would like your Campaign Boost to target run of world (ROW), select All Countries. If you wish to only target specific countries, select Include and choose your desired countries/regions. Your Campaign Boost will ONLY target the countries you selected to include. If you select Exclude, you will target ALL countries EXCEPT the countries you’ve selected.
- 7. Choose the device(s) you would like your Campaign Boost to run on. You may select one device, all or a combination. For Mobile and Tablet targeting, you can choose the OS you would like to target as well. Choose the appropriate language your campaign’s headlines will be in. For example, select ‘English’ if your content headlines will be in English. If your content headlines are in Spanish, please select Spanish.
- 8. There are a few different ways to set up your tracking. You may set up Tracking Variables in Boost Settings, use Custom Variables in Boost Settings or include your tracking in the Destination URL when uploading your content under the Manage Content tab. To avoid discrepancies, we recommend you set up tracking using only ONE of the above methods. To set up Tracking Variables or use Custom Variables, select the gear icon to the right of Tracking in Boost Settings.
- 9. One method to setting up tracking can be found in the following example: Source: revcontent (This can be something to easily identify the source of clicks. The source needs to be the same across ALL your boosts to passback correctly) Medium: <adv_targets> (This allows you to see which target channels the clicks came from.) Term: <widget_id> (This will passback widget id performance.) Content: <content_id> (This allows you to see clicks by each piece of content within your campaign boost.) Name: This can be your campaign boost’s name or something to easily identify the specific boost in your tracking. Be sure to select ‘Build Tracking Code’ at the bottom of the window to save your tracking.
- 10. If you would like to use your own Custom Variables, you may add them at the bottom of the Tracking setup window in Boost Settings. Be sure to select ‘Build Tracking Code’ to save your tracking.
- 11. Once you’ve completed your Boost Settings, you will be taken to the Manage Content tab to upload the content that will run in your Campaign Boost. Select Add Existing to add content from your previous campaign boosts to your new campaign boost. Select Add New and enter your Destination URL to upload new content to your campaign boost.
- 12. When creating a new piece of content, be sure to capitalize the first letter of each word. You can set up headline variables by entering {City}, {State}, and/or {Zip} into your headline. To view all accepted variable replacements simply hover over </>Variables. Note tracking was added to the Destination URL. In this case, we do not recommend adding tracking to Boost Settings as well. Tracking should be in Boost Settings or in the Destination URL, not both. Choose the appropriate content type your Destination URL leads to: Article, Video or Mobile App. Preview your new content in real time as you upload the image and headline.
- 13. By clicking on the Actions icon, you can quickly edit your Campaign Boost URL, Headline, Brand Name & Image.* *Note: Any adjustment to Headline, Brand Name, Image or URL, will send your Campaign Boost into Pending for Compliance to review. Quickly edit the headline by selecting the pencil icon.* Enable or Disable a piece of content at any time.
- 14. Easily turn a channel on or off by toggling the ON/OFF icon to the right of each target. Select the box to the left of a target to adjust specific topic channel bids. Bids can be adjusted at any time. Bid on specific target channels and domains with granular targeting and bid pricing optimization. Select the box to the left of the Targets to adjust all topic channel bids at once. Select + Add Targets to add additional target channels at any time.