Building your first campaign
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The document provides instructions for building a first email marketing campaign using Campaign Monitor. It outlines steps to customize a template by adding logos, colors, fonts, and social sharing settings. It describes how to fill the template with content like text, images, buttons and dividers. The document advises previewing and testing the campaign thoroughly before defining recipients and sending a test email. It explains how to pay for the campaign using credits or monthly plans and finally congratulates the user on sending their first campaign.
Building your first campaign
- 1. Building your first campaign
- 2. Get Prepared Our anti-spam policy requires: • Your name • Your business address (spam filters look for this as well) You should also use: • The Juicy logo • Links to different pages on the Juicy website • The branding colors • A picture or two (found in the press pack) Use your CM knowledge to make a campaign that grabs and entertains your audience, getting them to engage with your campaign! If you want a few more tips, head to the next slide! Want a quick start? Use these tips to go:
- 3. Customize your template Let’s make the template everything you need! Click the customize tab to get started. • Use the logo of choice Whichever you like best • Re-size the logo Using the slider • Align your logo Wherever you think is best • Have the logo link to the Juicy website Good way to engage with the brand
- 4. Customize your template • Choose colors and fonts Make it on brand and unique • Choose your social settings Let people share your campaign in various ways • Choose the language of your campaign I’d assume English, but perhaps you’ll surprise me
- 5. Fill it with content When you choose a campaign template, it is filled with campaign material ready to edit! You can choose to keep the format provided, or add and remove layout elements as you wish. A layout is a section of content within your campaign that can have one, two, or three rows. You can find the add layout button at the bottom of your campaign template, which will give you the layout options within the template you are in. You can also remove any layout within your template by hovering over the content and clicking on the cog that appears on the right. Then, click delete.
- 6. Fill it with content! Within each layout, you can add and delete any content, as well. Adding content can be done within the add content tab. You can drag and drop the following content options into your template: • Text – Add a text box to your layout. Headers and normal text can both be found here. • Image – you can also drag a picture from your computer directly to a layout. • Spacer – Add spacing between content elements. You’ll be able to choose the amount of space once placed. • Divider – add a bar in between content. Bars can differ between templates. • Button – link to content using a stylized and eye-catching button.
- 7. Fill it with content Like layouts, you have the option to delete content, as well. If you hover over any content, a trash can will appear in the upper right hand corner. This will allow you to delete content without deleting an entire layout. With text, you also have the option to customize different elements. This includes bolding, italicizing, making text a link, choosing if you’d like it to be a header, numbered list, bulleted list or quote, and inserting data.
- 8. Preview and test Ensuring your campaigns look absolutely magnificent is a MAJOR step you shouldn’t miss. Though it may look perfect while you’re in the editing screen, it’s always good to test and make sure that none of your content goes askew. Once you’re finished adding content to your campaign, click Preview. Take this moment to look over your content for spelling or formatting errors. Then, click I’m done, return to snapshot. From there, click define recipients. Choose the Juicy Main Contacts list, and press next. This is the list your final newsletter will be sent to.
- 9. Preview and test Once you have clicked Next, take the next step by pressing Test and define delivery. In this step, you’ll have the opportunity to send a preview of your campaign to your email. This is another great step to ensure that your email is formatted correctly. Send yourself a test email, and once you’ve taken a look to make sure the email has come through perfectly, press next. You’ll then have the opportunity to send your campaign!
- 10. Send your campaign Congratulations! You’ve made a perfect campaign to send out! For now, we’ll be sending the campaign immediately within your local timezone. Make sure that the confirmation email is scheduled to be sent to your Campaign Monitor email.page as Then, press Pay for this campaign.
- 11. Send your campaign On the following page, you’ll have the option to pay for your campaign. You can choose one of our two monthly plans, or at the bottom, you can choose to pay just for this campaign at the bottom. Choose this option.
- 12. Send your campaign On the following page, it will ask you the same three questions. We’ll be going into more detail on the monthly plans in our billing course, so for now, choose to Pay every time. This will give you the opportunity to use your credits to pay.
- 13. Send your campaign As you have seen in the previous pages, each campaign you send with us costs $5 (or 500 credits) plus one cent (or one credit) per email address. You can see that this is calculated for your benefit on the payment page. If you are in Australia, you’ll also see that GST is calculated within the cost. If you use credits, GST will not be included, as when customers buy credit, they pay GST at that time rather than at the time of sending their campaign. In this case, we’ll be using our credits, which is the default setting. So go ahead and click Send campaign immediately.
- 14. Congratulations! You have sent your fist Campaign!