How to build a list of hungry buyers

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Table of Contents
Introduction 04
Section 1: List Buildig Basics
Chapter 1: What is List Building all about? 07
Chapter 2: What can an Email list do for your Business? 10
Chapter 3: Shocking List Building Facts to Consider 13
Chapter 4: The 7 List Building Cornerstones 16
Section 2: List Building – Step by Step
Chapter 5: Preparing the Lead Magnet
Chapter 6: Setting up the Lead Capture Page
Chapter 7: Setting up the Email Automation
Chapter 8: Setting up your Tracking Strategy
Chapter 9: List Building Traffic Strategies
Chapter 10: Analyzing your Results
Chapter 11: Optimizing your Campaign
Section 3: Advanced List Building Strategies
Chapter 12: Creating High-Converting Follow Ups
Chapter 13: Split Testing Emails
Chapter 14: Using Polls to Increase Opt-Ins
Chapter 15: Optimizing Confirmation Emails
Chapter 16: Resending Unopened Emails
Section 4: Additional Tips to consider
Chapter 17: Dos and Don’ts 25
Chapter 18: Premium Tools and Services to consider 27
Chapter 19: Shocking Case Studies 29
Chapter 20: Frequently Asked Questions 31
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Conclusion 32
Top Resources 33
Special Offer 34
Introduction:
Welcome to the latest and very easy to apply “List Building 3.0” Training,
designed to take you by the hand and walk you through the process of getting
the most out of List Building for your business.
I’m very excited to have you here, and I know that this will be very helpful for
you.
This exclusive training will show you step-by-step, topic by topic, and tool by
tool, what you need to know to dominate List Building, in the easiest way
possible, using the most effective tools and in the shortest time ever.
This training is comprised of 20 chapters organized into 4 sections. This is exactly
what you are going to learn:
Section 1: List Building Basics
In Chapters 1 through 4, we’ll talk about:
✓ What is List Building all about?
✓ What can an Email list do for your Business?
✓ Shocking List Building Facts to Consider
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✓ The 7 List Building Cornerstones
Section 2: List Building – Step by Step
✓ Preparing the Lead Magnet
✓ Setting up the Lead Capture Page
✓ Setting up the Email Automation
✓ Setting up your Tracking Strategy
✓ List Building Traffic Strategies
✓ Analyzing your Results
✓ Optimizing your Campaign
Section 3: Advanced List Building Strategies
✓ Creating High-Converting Follow Ups
✓ Split Testing Emails
✓ Using Polls to Increase Opt-Ins
✓ Optimizing Confirmation Emails
✓ Resending Unopened Emails
Section 4: Additional Tips to consider
✓ Do's and Don'ts
✓ Premium tools and Services to consider
✓ Shocking Case Studies
✓ Frequently Asked Questions
Well, it’s time for you to start getting the most out of List Building On behalf of
your Business. I know you'll love this training.
NJ Warren
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Chapter 1: What is List Building all
about?
What is list building?
Ok, so what is list building? To
understand what is list building, you
first need to know what is a list in
the first place. A list, or a mailing list,
is a database where you store the
email addresses of people that you
can get in touch with in order to
send them marketing material and business info in general.
And in order to have a solid mailing list with qualified subscribers you need to
build your list through email marketing. In fact, list building can be considered to
be one of the stages of email marketing.
To summarize, list building is the stage of your email marketing efforts in which
you are going to continually add people to your mailing lists, and to add people
to your mailing lists you will need their permission.
That is when you apply email marketing strategies to get people’s permission to
be added to your mailing lists. To summarize, list building is all about using email
marketing strategies to add more people to your growing list of email leads.
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How can you start building your lists?
The only way to start building and growing
your mailing lists is by applying proven
email marketing strategies the right way.
There are many email marketing strategies
that work as well today as they did when
they were first applied back in the days of
dial up internet.
In this training you are going to learn the
best ways to apply only the best ones, such as using free stuff as magnets to get
email subscribers and email marketing automation, as well as other little known
implementations that have been kept secret from you by the so called “gurus”,
up until today that is!
Who is using list building as a marketing strategy?
Basically anyone with an online marketing
plan should be list building, yet most
marketers and businesses are content
with having a single opt-in on their
websites for those that might be
interested in giving out their email
addresses, leaving a lot on the table.
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The truth is that there are ways to even get the emails of people that are not
initially interested in joining your mailing lists, and we are going to teach you
how to do it in this training so you too can feel the power of email marketing.
So keep reading, because in the following chapters we are going to go into
deeper detail on what makes list building an amazing strategy that you need to
implement on your overall business plan right now!
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Chapter 2: What can an Email list do
for your Business?
So now that you know what an
email list is and what you can do to
start building and growing your
own today, it’s about time that we
talk about what you will get from
putting in the effort towards
building your list.
And what you will get from working towards building a solid email list full of
qualified contacts are benefits that will take you several steps further into
solidifying your business as an online venture with ample growth potential and
an ever growing, loyal customer base.
And really, the biggest thing that an email list will do for your business is, as we
just said and without a doubt, will help you to grow your customer base. This is
because of the implicit behavior of people that visit a business’ website in the
first place, which can be summarized in two stages:
✓ Get information about your company, your offers, your products, your
services, and your prices
✓ Making a purchase after getting the desired information
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The thing is that, unless a visitor is already in purchasing mode, you won’t be
able to convert him or her in the very first interaction. You have to be pretty
convincing about your offers in order to capture the attention of visitors during
their first visit to your site.
And once you have established that first impression, most visitors will simply
leave your site and go about their daily lives, even if they liked your site and your
offers. Sure, some among those that leave will be back and convert later if they
need to obtain what you are offering them, but most of them won’t.
That is why most marketers love tracking and retargeting lost visitors through
paid adverts, but that is a very expensive strategy for most. That’s where list
building comes in, as it is a cost-effective marketing strategy that is easy to
implement.
List building is as easy as inviting website visitors to join your mailing list, and we
are going to discuss the best means to do so later on, but for now let’s just say
that it will be easier for you to drive sales once you have qualified buyers in your
email list.
This is mostly because you will be able to email them the best offers available to
them according to their buyer profile, as well as sending them exclusive offers
that they can share with others by referring new people to your email list. Other
benefits of having an email list for your business include:
✓ It will help you to better communicate with your customers and to have a
better channel to solve their inquiries
✓ It will help you to update your customers and your leads about your most
recent business activities without them having to go to your website
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✓ It will allow you to better segment your customer base
✓ It will allow you to gather more quality data about your customers
Tune in to the following chapter if you want to learn some shocking list building
facts that will inspire you to chase your marketing objectives by building your
email list today!
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Chapter 3: Shocking List Building
Facts to Consider
Hey there again friends! You will read the
following words from a handful of
people: email is dead. They will only say it
because email marketing is as old as the
internet itself, but the numbers speak
otherwise. That is why in this chapter we
are going to show you some shocking
facts that prove that list building is as alive as it has ever been!
✓ This one is for the businessman inside you: content sent from one
business to another through email is considered to be the third most
influential form of B2B communication, only beaten by real-world
colleague and industry specific through-leader recommendations (source)
✓ 80% of retail professionals affirm that email is their number one customer
retention channel, way ahead of social media, which is the next big thing,
which is only backed in this regard by 44% percent of retail pros (source)
✓ Women are more likely to convert through email when they open it on a
tablet, and men are more likely to convert through email when they open
it on a phone. Yet both genders will convert at the same rates through
email opens on desktop (source)
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✓ Leads that open an email on a mobile device are 65% more likely to click
through an offer if they open it again on a different device. That is why it
is important to repurpose emails with high profit offers inside (source)
✓ Segmented email lists have an open rate 14% higher than email lists that
are not segmented (source)
✓ On the same note, segmented email lists have a click through rate that is a
little bit over 100% higher than email lists that are not segmented (source)
✓ Not yet convinced that list building is the most cost effective online
marketing strategy? Well check this out: Every $1 spent by a business on
email marketing has a return on investment or “ROI” of $44! That’s a $43
revenue over each single dollar spent!
✓ People check their email as a complementary activity to their daily
activities, with 79% of people checking their emails while on vacation, 69%
checking it while watching TV and another 57% checking it while in bed, to
give you a few examples. That means that about any time is good for
some email marketing (source)
✓ A good 28% of consumers say that they would love to receive promotional
emails more than once a week, so consider this when segmenting your
future email lists (source)
✓ A surprising 44% of people have admitted to making at least one purchase
after receiving a targeted promotional message. This fact right here is
another proof that segmentation works (source)
✓ Personalized subject lines, which are subject lines in which you address
the recipient by name, receive a 26% higher open rate (source)
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✓ Lastly, building a list is 40 times more effective than using Facebook or
Twitter to acquire new customers. 40 times! (source)
Awesome, right? But we’re not over just yet, so tune in to the following chapter
so we can show you the essential foundations of a solid list building strategy!
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Chapter 4: The 7 List Building
Cornerstones
List building might look like a walk in the park
from the outside, right? But you can’t just
automate it and leave it unattended. The
following are the elements that make list building
the ultimate profit generating online marketing
strategy:
Lead Magnet
A lead magnet is an incentive that you can use
to attract people to your email lists. It is right
there in the name: it is a magnet for leads. That
is why lead magnets are mostly free stuff such
as eBooks and webinars. They’re designed to
give your leads a zero-cost excuse to give you
their email addresses, and they are the gateway
foundation of any successful list building strategy.
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Lead Capture Page
A lead capture page is simply a splash or
landing page designed to totally or
partially engage a lead’s attention away
from other elements on their screen.
This way they can be subtly talked into
inserting their email addresses on an
email form in your lead capture page so they can continue with what they were
doing beforehand.
Email Automation
Email automation is the automation of your
list building efforts using email marketing
automation software, email automation
online platforms, or by integrating both.
Email automation is a necessary step if you
want to be time and cost efficient because it will allow you to essentially
automate your communications.
Tracking
Tracking the performance of your
interactions with people in your email lists is
what will allow you to know what is working
and what is not working. For example, by
tracking you will be able to find out who is
opening your emails and who is not, which
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will ultimately help you decide who stays on your lists and who gets deleted
from them.
Traffic
Traffic to your email lists can be best
understood as the number of people
that are driven to your lead capture
pages through your distribution
channels. The most common traffic
channel that gets people to lead
capture pages is your own website, but
there are several other traffic channels worth leveraging such as search engines,
social media and YouTube videos.
Analysis
Analysis is what comes after
tracking, because you are not
bound to make smart decisions
over your tracked data if you don’t
analyze it first. To give you an
example, let’s say that you have a
handful of leads that are not
opening your emails. By analyzing those leads and assessing their profiles and
behaviors you can determine what to do with them, as you can easily segment
some of them and delete the ones that won’t simply convert, no matter what
you offer them!
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Optimization
Optimization is the joint effort of all of
the previously mentioned elements.
Optimization is the use of data
gathered from tracking and analyzing
your overall list building efforts so you
can then improve. A good example of
optimization would be segmentation
resulting from split testing your emails on your lists.
And this is just the beginning! Fasten your seatbelts because in our next section
we are going to teach you how to go integrate each one of these elements into
your list building campaigns!
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Chapter 17: Do's and Don’ts
Do’s
Start With A Strategy
Make sure that your initial strategy for growing your mailing list
goes beyond “mailing people twice a day and sending new
subscribers a welcome message”, and consider researching the
consumer-related preferences of your leads before even creating your squeeze
page!
Segment Your Lists
Your leads might be after the same type of offers, but that
doesn’t mean that they want the same thing. The best approach is to put your
leads in separate segments of the same list to email them the same offers but
using a different message, content, or template according to their profile.
Use Dynamic Content
No segmentation would be complete with dynamic content,
which is nothing but content that is produced according to the
recipient’s profile, considering important information such as gender and geo
locations.
Split Test
Always make an effort to test several versions of the same email
with different wording and layouts to find out what elements
are favored the most by your subscribers and then stick to them.
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Don’ts
Don’t Buy Mailing Lists
Most mailing lists for sale are low quality and riddled with stolen,
unqualified and outright unreachable email addresses, and that
can lower the standing of your mailing domain extension.
Don’t Get Email Addresses From “Free” Directories
This is similar to buying email address lists, but way worse, as it
can put your own email inbox at the mercy of spammers!
Don’t Keep New Subscribers Hanging
Use a double opt in in your welcome emails to qualify leads
through commitment.
Don’t Hide Your Unsubscribe Button
This is not only a bad practice; it is also highly ILLEGAL in most
places. Even if is not in your country, doing so can simply put
your domain on a black list, so avoid it at all costs!
Don’t Omit Your Business Info
This is illegal, and, at the very least, fishy, as most subscribers
will just be put off by a lack of business info in your emails.
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Chapter 18: Premium tools and
Services to consider
Aweber
“Aweber” is a classic favorite
among premium email marketers
with a generous budget. This
premium email marketing
platform will allow you to
seamlessly integrate your email
automations with basically any
content management system such as WordPress, while also giving you access to
lots of email templates, list management tools, autoresponder templates and
detailed insights!
Headreach
“Headreach” is a premium prospecting
platform that will easily allow you to simplify
your lead searching efforts. It is designed to
help list builders like you to save time and
money on finding qualified leads by giving you
access to a database of valuable business
contacts that is built right inside the app!
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Sellhack
“Sellhack” is an online prospecting
platform that has been designed to help
list builders and business owners to
track, capture and verify leads without
the need to integrate several
automation and verification platforms
with email databases on a spreadsheet, as all tracking and verifications are done
within the platform itself!
Leadpages
“Leadpages” is a premium landing
page builder that oozes with
features, including a drag and drop
editor that will allow you to create
professional level capture pages and
email templates the easy way!
Powerful elements such as built-in payment options and mobile opt-in codes
make “Leadpages” a one-of-a-kind tool!
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Chapter 19: Shocking Case Studies
Mailigen
“Mailigen” is an online marketing
service provider that helps companies
of any sort to improve their email,
mobile and social marketing efforts.
Objective: The company’s objective
was to improve their own email open
rates.
Strategy: Mailigen adopted a strategy known as “segmentation”, which means
that they segmented their email lists according to individual customer profiles.
Results: They increased their email open rates from 20%, which is the industry’s
average open rate, all the way up to 29%!
Wok To Walk
“Wok To Walk” is a health food
delivery company who serves
people across Europe, America and
Asia.
was to increase email engagement
with customers in order to increase their online orders.
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Strategy: They started sending emails that included a phone number and a call
to action that invited customers to make inquiries and order, all on the subject
line.
Results: These emails generated an open rate of 18%! Even more, some people
even used the information on the subject lines to order without opening the
emails!
Deaconess
The Deaconess Health System is a
multidisciplinary health care provider
based in the United States.
was to recover business with “cold
leads”, or people that were previously interested in their services yet never got
around to contacting them.
Strategy: They teamed up with its content webmaster, David Huffman, who
crafted a series of emails with new and improved content and zero marketing
material, and then sent it to these cold leads on Deaconess’ email data base.
Results: They got a 3.5% click through rate increase as well as 40 reconverted
leads and 7 new enrolments!
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Chapter 20: Frequently Asked
Questions
When Should You Start Building Your Mailing
List?
Smart question right there! The easiest way to answer
this is that you should start building your list the very
moment that you start your online business venture,
whether you are starting a blog, an ecommerce site
or a video blog on YouTube, as having a solid email list from the get-go will help
you to reach people the best way that there is: in their inboxes!
When Should You Start Sending Emails To Your Email Leads?
Your first email has to be sent right after a lead subscribes to your list, to
welcome him or her to your email list; Which means that you have to set up a
system for sending automated welcome emails right before getting subscribers,
making it easier for you to send your first emails right off the bat.
Does The Size Of Your Email List Matter?
The size of your email list really doesn’t matter that much as long as it helps you
to achieve your objective. If your email list has “only” 100 subscribers yet they’re
all qualified, converted and doing business with you, then you can consider that
your list is making good strides while it grows.
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Conclusion:
We’re thrilled that you have chosen to
take advantage of our Free Training,
and we wish you amazing success.
And in order to take your List Building
even farther, we invite you to get the
most out of it by getting access to the
full Training clicking here.
Thanks so much for the time you have dedicated to learning how to get the
most advantages from List Building.
List Building has come to stay in the market forever.
To Your Success,
NJ Warren
Top Resources
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Videos
✓ https://www.youtube.com/watch?v=RAFjStIxolU
✓ https://www.youtube.com/watch?v=yIXMtpFz7UU
Tools & Services
✓ https://optinmonster.com/
✓ https://www.convertplug.com/
Training Courses
✓ https://www.udemy.com/list-building-secrets-copy-paste/
✓ http://lp.getresponse.com/lbp
Blogs
✓ http://blog.teachable.com/list-building
✓ http://www.addthis.com/blog/2017/10/24/5-simple-tips-for-building-an-engaged-email-list/#.Wf0DM4_Wzcs
Forums
✓ https://www.blackhatworld.com/tags/list-building/
✓ https://www.warriorforum.com/tags/list%20building.html
Affiliate Programs
✓ https://www.jvzoo.com/
✓ http://www.cj.com/
Webinars
✓ https://www.youtube.com/watch?v=R0yPe0Q7hl0
✓ https://www.youtube.com/watch?v=2CZGP8qtQas
Infographics
✓ http://freshtakeoncontent.com/wp-content/uploads/10-List-Building-Lessons_Freshtake-On-Content.png
✓ www.nerdgraph.com/wp-content/uploads/Email-List-Building-Tips-Infographic-297x600.png
Case Studies
✓ http://blog.plugmatter.com/7-list-building-case-studies-to-boost-your-subscribers/
✓ https://thrivethemes.com/3-case-studies/
Facts
✓ https://www.campaignmonitor.com/blog/email-marketing/2016/01/70-email-marketing-stats-you-need-to-kn
ow/
✓ https://www.maropost.com/blog/101-facts-about-email-marketing/
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