Fresh from the Oven: Creating an Email List from Scratch
- 1. By Dennis Becker and Rachel Rofe Fresh from the Oven: Creating an Email List from Scratch
- 2. Fresh from the Oven: Creating an Email List from Scratch Only the Gordon Ramsey’s of Internet marketing boast impressive email lists from an established marketing program. That doesn’t mean you can’t whisk up something in the kitchen that is comparable. All you need is the right ingredients, a little elbow grease, and a consistent work ethic
- 3. Fresh from the Oven: Creating an Email List from Scratch The secret to becoming a top chef in the list building market isn’t a furry little rodent hidden in your hat that pulls your hair to lead toward the right demographic The secret ingredient is the ability to see your potential of what you do have, rather than what you don’t have.
- 4. Fresh from the Oven: Creating an Email List from Scratch By implementing control and following the best practices (not those dubious and shady ones that seem to get others ahead), you will have a healthy, long-standing list that gains great profits over time.
- 5. Fresh from the Oven: Creating an Email List from Scratch Adding a mishmash of unqualified names from a list you purchased in a back alley or some other shady source will only create a toxic campaign. Time for the good news: when building a list from scratch, you need to do so organically.
- 6. Fresh from the Oven: Creating an Email List from Scratch There are several ways to accomplish this if you are consistent and patient. The end results will accumulate a faithful following of satisfied customers. Soon, folks will line the streets in order to get a taste of what you are cooking.
- 7. Fresh from the Oven: Creating an Email List from Scratch First, put an email capture form on every single page of your website. Don’t hide it. Make it visible, with good-sized text somewhere near the top. As you drive traffic to your site through various marketing campaigns, you want an obvious path that leads to the option of opting into your mailing list.
- 8. Fresh from the Oven: Creating an Email List from Scratch Make the sign up hassle-free, and carefully consider the number of steps required and the amount of information requested. The less work respondents have to do, the more likely they are to respond.
- 9. Fresh from the Oven: Creating an Email List from Scratch Start with the basics and identify the type of information that you must require. Then think of data that would be nice to have. After you have identified this information, build your form based on that and use restraint when selecting the number of fields to collect key profile data. Get only the essentials up front.
- 10. Fresh from the Oven: Creating an Email List from Scratch The last step in your list-building recipe is tracking your abandonment rate. If lots of people taste free samples and rush out the door, then you should tweak your form to improve your rates. Once you master your website, consider starting a “refer a friend” program. Word-of-mouth referrals are always going to attract your highest quality customers.
- 11. Fresh from the Oven: Creating an Email List from Scratch In addition to a customer referral program, you can set up joint promotions with affiliates and other partners. Just be aware of others’ business practices. You don’t want to get wrapped up with someone who doesn’t have the same business values as you do – i.e. spammers.
- 12. Fresh from the Oven: Creating an Email List from Scratch Want More? Here Are Some Resources: Earn1KaDay – the Internet marketer's Insiders Club where we share tips, tactics, success strategies, and disseminate cutting edge information about 12 different business models.
- 13. Fresh from the Oven: Creating an Email List from Scratch Want More? Here Are Some Resources: 5 Bucks a Day – This is how Earn1KADay was born. Learn the techniques that, inspired by a 5-dollar bill, took my Internet marketing income from $30 a day to $700 a day in less than a year.
- 14. Fresh from the Oven: Creating an Email List from Scratch Want More? Here Are Some Resources: Action Enforcer – This desktop application that will bring you more focus and let you get more done in less time than you ever imagined. E1KAD.com – A comprehensive list of all of our products.
- 15. Fresh from the Oven: Creating an Email List from Scratch Want More? Here Are Some Resources: 7 Minute Article Secrets – How to write any article in 7 minutes or less. Article Marketing 365 – Learn techniques that will bring you yearlong article traffic. Article Profit Formula – Learn the formula that John Taylor uses to make each article he uses worth $28 (or more).
- 16. Fresh from the Oven: Creating an Email List from Scratch Want More? Here Are Some Resources: Copy Cheats – This takes “best of the best” copywriting lessons and puts them all in one page. Your copywriting skills will absolutely get a lot better after going through this report.
- 17. Fresh from the Oven: Creating an Email List from Scratch Want More? Here Are Some Resources: Ultimate Copywriting Handbook - How to write irresistible, persuasive and engaging sales copy so that you can make more sales for your products and services. Freelance Profit Method – Discover 23 different ways you can earn money as a freelance writer.
- 18. Fresh from the Oven: Creating an Email List from Scratch Want More? Here Are Some Resources: List Building Renegade - How to generate massive email lists of targeted, hungry buyers. Easy Autoresponder Cash – Learn how to set up easy autoresponder sequences for offline customers. Rachel knows one guy who has over 1,000 businesses paying him $250 a month for this type of service.
- 19. Fresh from the Oven: Creating an Email List from Scratch Want More? Here Are Some Resources: Get Them Online – Learn how to find offline businesses that want to work with you, how to approach them, and the types of services to offer. There are phone scripts and contracts included in this report.
- 20. Fresh from the Oven: Creating an Email List from Scratch Want More? Here Are Some Resources: Make $10K In A Weekend – Learn how to give weekend seminars to offline businesses (which can be outsourced to others) and charge $997 per attendee. We teach you how to get clients (can be outsourced for free), the exact scripts to use at the seminars (written verbatim for you), and a lot more.
- 21. Fresh from the Oven: Creating an Email List from Scratch Want More? Here Are Some Resources: Craigslist Outsourcing Secrets - How to Expand Your Business Growth by Outsourcing Your Tedious Tasks to Freelancers From Craigslist Conversion Profits – How to make the most profits from any customer that comes to your page. This includes converting your advertisements, sales letter, and any message the customer will see.
- 22. Fresh from the Oven: Creating an Email List from Scratch Want More? Here Are Some Resources: Pricing For Big Profits – Discover how to price your products to offer the most value and also bring in the most money. Most gurus would NOT tell you this stuff.
- 23. Fresh from the Oven: Creating an Email List from Scratch Want More? Here Are Some Resources: Thrifty Marketers Product Launch – How to earn a lot of money, very quickly, without going through the laborious process of doing an entire product launch. Facebook Fan Page Cash - Learn how to set up and leverage your own Facebook Fan Pages
- 24. Fresh from the Oven: Creating an Email List from Scratch Want More? Here Are Some Resources: Anatomy of a Success: Interview With James Schramko – James is on target to do 8 figures this year – and he’s breaking down all his secrets. IM Quick Start Strategy - Jason Fladlien talks about the mistakes he made that he thinks cost him 150K in 2009. He'll help you avoid those mistakes.
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