How to build a product
- 1. H O W T O B U I L D A P R O D U C T A N D R E W L A W
- 3. B E E K E E P E R A
- 4. W O O D W O R K E R A
- 5. D I V E R A
- 6. C O O K A
- 7. P R O D U C T D E S I G N E R I L O V E B E I N G A
- 8. as a product designer it is my job to identify opportunities that grow the business
- 9. S O C I A L I Z AT I O N , I N S I G H T S , E M PAT H Y IDENTIFYING OPPORTUNITIES P R O T O T Y P I N G , R E S E A R C H , A / B T E S T I N G PROVING THE CANVAS F I N A L 1 0 % , L O C A L I Z AT I O N , D E L I V E RY PRODUCTIZATION
- 10. O P P O R T U N I T I E S I D E N T I F Y
- 11. • What existing data do you have at your disposal? • What additional data do you need to gather? • What hypothesis can you form from that data? • Ask yourself, “Is there a there, there?”
- 12. E N G L A N D L O N D O N F O R M E R LY PA R T O F T H E E U
- 13. I D E A S O C I A L I Z E
- 14. • Don’t guard it • Be opportunistic, talk to people • Attend engineering stand-ups • Get a variety of viewpoints • Find someone who is a natural at poking holes
- 15. I N S I G H T S G A I N A D D I T I O N A L
- 16. • Exploratory Research • Ethnographic Research • ‘Guerilla’ Research • Man on the street interviews • Video Diaries • Lab Sessions
- 17. T E X A S D A L L A S
- 18. E M PAT H Y D E V E L O P
- 19. • Understand who you are designing for • Meet your users in person • Does it make life easier, simpler or cheaper for them? • Find ways to walk in other people shoes • Accessibility labs
- 20. M I C H I G A N D E T R O I T
- 22. I N D I A A G R A
- 23. J A PA N T O K Y O
- 24. K O R E A S O U T H
- 25. F I N D I N G S P R E S E N T
- 26. • Brand your idea, give it a good name • Can you summarize the idea in a sentence? • Is it easily grokkable? • Make it consumable to; PMs, Design, Engineering and other stakeholders • Write a memo
- 27. P R O T O T Y P E B U I L D A
- 28. • Native is not necessary • Tools; Framer, Quartz, InVision, Paper • Low/high fidelity mocks • Personalize if necessary • Whatever is best suited to communicate the idea
- 29. C O N C E P T T E S T T H E
- 30. create an experiment with a control group and one or more experimental groups which receive alternative treatments A/B TESTING
- 31. P R O D U C T I Z E C O N G R A T U L A T I O N S , N O W
- 32. • The last mile • Polish for productization • Product localization (RTL) • Concessions • Launch vs. fast follow
- 33. Q U E S T I O N S ? H A V E A N Y @ A N D Y T L A W A N D Y @ I D E A T I O N . P R O