The IDEO Process
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The document outlines a 5-step method used by IDEO for product development that includes understanding the market, client and technology, observing user behaviors and points of confusion, visualizing solutions through role playing, storyboarding and prototyping, evaluating and refining prototypes, and implementing a final commercialized product.
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The IDEO Process
- 1. The IDEO process – a 5 Step Method 1. Understand 2. Observe 3. Visualize 4. Evaluate & Refine 5. Implement
- 2. Are they really constraints? Step 1: Understand The market The client The technology
- 3. Step 2: Observe What confuses? What is hated? What is not satisfied?
- 4. Step 3: Visualize Do a roll play Write a story board Build a prototype How will our solution solve the problem?
- 5. Step 4: Evaluate & Refine Plan on several prototypes
- 7. The IDEO process – a 5 Step Method 1. Understand 2. Observe 3. Visualize 4. Evaluate & Refine 5. Implement
- 8. Frank@FrankSchwab.de Do you want to hear me speak ?