How to Build a Socialized! Enterprise
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This document discusses building an enterprise through social media engagement. It provides tips for developing relationships with customers through 5 stages from developing supplier to trusted partner. It emphasizes listening to customers through social media and using analytics to understand what they say. Rules for social media engagement include not pitching, contributing to community, and being authentic. The document advocates developing a launch plan to identify goals and audiences when engaging on social media.
How to Build a Socialized! Enterprise
- 2. “I think that’s going to break.”
- 3. “The Customer Owns Your Brand”
- 4. Marketing is a conversation.- @brandcowboy
- 6. The 5 Relationship Development StagesTrusted Advisor & PartnerTrusted LongTerm SupplierPotentialSupplierShort TermSupplierDevelopingSupplier1. Attraction Stage2.ExplorationStage3.DevelopmentStage5.Unity Stage4.CommitmentStageWatchingTestingBondingTrustingEntrusting
- 7. 750 million
- 8. 100 Million
- 12. “If you think you are a leader and no one is following you...You’re actually just going for a walk”
- 14. #1 Stop pitching and start connecting#2 Doers win in the game of social media#3 It’s not about you#4 Be fearless in your contribution to community#5 Don’t be a social spammer, engage#6 Be authentic#7 Be consistentRules of Engagement
- 15. The Reverse Drip
- 16. It Belongs to Everyone
- 19. A socialized enterprise listens
- 20. Business IntelligenceSearch.Twitter.comGoogle AlertsLinkedIn Groups, Questions & NetworkBlogsearch.Google.comCustomer blogs and social networksCompetitor news, blogs, and social networks
- 24. Score Keeping?
- 27. Tweets tell the futureComputer scientists studied 3 million tweets25 movies (including Avatar) Tweet frequency could be used to accurately predict the box office takingsContent of the messages predict ongoing success. "Our predictions were incredibly close," Bernardo Huberman, head of the social computing lab at HP
- 29. Sysomos – Media Analyst
- 32. Getting Real
- 33. Launch PlanIdentify Your GoalIdentify Your Target Audience and your NanotribesPick the Right PlatformsMap out Social Etiquette and PolicyImplement Listening and Engagement StrategyKnow Core Pains, Dreams, and GoalsUniquely Communicate Solutions Mixing Marketing and Community
Editor's Notes
- #2: Start is Shane. Mentions social media experts.Steve: We’re amateurs all learning
- #3: Shane talks about Krisitan
- #4: Shane: HummerUbertor: Competitor Spam story
- #13: Shane share’s his favorite quote
- #14: Steve covers Disengaged. Introduces thought leaders.
- #16: Steve Introduces the Reverse Drip
- #34: Shane id odd