How to Build a Strategic Talent Pipeline
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The document discusses the use of social media hashtags, specifically '#pubjobs', to facilitate job recruitment within public media organizations, promoting collaboration among them. It highlights the successful implementation of this strategy, which increased visibility and awareness of job opportunities, leading to numerous hires. The document also emphasizes the ongoing importance of employer branding and community engagement in recruitment efforts.
![#hrsolutions
#PubJobs In Action
In addition to “#nprlife,” NPR started a second hashtag, “#pubjobs,” that is
designed to be a collaborative recruiting effort across all public media
organizations. The theory is that if many groups in this community utilize it, they
can help each other spread the word about job opportunities in the field.
[Teresa Gorman] came to NPR about six months ago as a digital news
specialist after finding out about a job opening on Twitter via the “#pubjobs”
hashtag.
“I was at a full-time job already, so I wasn’t actively looking,” Gorman said.
From Washington Post article, “For non-profit NPR, Social Media is a ‘great
equalizer’ when it comes to hiring”](https://image.slidesharecdn.com/candidate-pipeline-webinar-edited-final-151026200030-lva1-app6891/85/How-to-Build-a-Strategic-Talent-Pipeline-14-320.jpg)
How to Build a Strategic Talent Pipeline
- 2. #hrsolutions
- 3. #hrsolutions HRCI program number sent to you via email upon program completion.
- 4. #hrsolutions Jessica Miller-Merrell @blogging4jobs Bryan Chaney @bryanchaney Lars Schmidt @thisislars
- 6. #hrsolutions • Talent Community • Talent Network • Talent Pipeline • Hash Tag • Sourcing
- 7. #hrsolutions
- 8. #hrsolutions • Top 5 Sites Most Important to Candidate – Career Site – LinkedIn Company Page – Facebook Company Page – Career Site Notifications – Twitter Feeds Source: 2012 Candidate Experience Awards
- 9. #hrsolutions • Create Touch Points • Recruitment is Not a Point in Time • Employer Brand • Technology • Community
- 11. #hrsolutions • Launched July 2011 • Promoted through NPR recruitment marketing channels • Shared with all NPR job applicants (i.e. we’re pointing NPR applicants to jobs outside of NPR)
- 12. #hrsolutions • Media orgs add#PubJobs hashtag to job tweets • TRTs each others tweets, increasing virality, broadening visibility
- 13. #hrsolutions • 1,500+ tweets • Increased awareness for career opportunities in public media • Numerous hires throughout system
- 14. #hrsolutions #PubJobs In Action In addition to “#nprlife,” NPR started a second hashtag, “#pubjobs,” that is designed to be a collaborative recruiting effort across all public media organizations. The theory is that if many groups in this community utilize it, they can help each other spread the word about job opportunities in the field. [Teresa Gorman] came to NPR about six months ago as a digital news specialist after finding out about a job opening on Twitter via the “#pubjobs” hashtag. “I was at a full-time job already, so I wasn’t actively looking,” Gorman said. From Washington Post article, “For non-profit NPR, Social Media is a ‘great equalizer’ when it comes to hiring”
- 15. #hrsolutions #PubJobs in the Media
- 17. #hrsolutions6 • Launched March 2012 to enable easier job search on Twi8er and "own" the results vs #jobs hashtag • Jobs pushed to Twi8er with the #AonJobs tag • Sourcing and RecruiBng Teams started sharing the hashtag with their job updates • Mostly for acBve job seekers, very transacBonal
- 18. #hrsolutions7
- 19. #hrsolutions
- 20. #hrsolutions10
- 21. #hrsolutions11
- 22. #hrsolutions11
- 23. #hrsolutions
- 24. #hrsolutions
- 25. #hrsolutions • Lars Schmidt www.amplifytalent.com • Bryan Chaney www.about.me/bryanchaney • Jessica Miller-Merrell www.blogging4jobs.com
- 26. #hrsolutions HRCI program number sent to you via email upon program completion.