How to Choose a Domain Name (tips to buy and register the best domains)
Download as PPTX, PDF1 like182 views
The document provides guidance on selecting a domain name for businesses, emphasizing the importance of registering relevant extensions such as .co.uk and .com to prevent domain squatting. It advises users to keep domains short, avoid hyphens and unnecessary keywords, and consider trademarks to avoid legal issues. Additionally, it covers domain registration processes, renewal tips, and options for protecting personal information associated with domain ownership.
How to Choose a Domain Name (tips to buy and register the best domains)
- 1. How To Choose A Domain Name For Your Business
- 2. Tony Messer
- 3. ● Low Cost Domains ● Superfast Hosting ● Reseller Hosting ● SSD Hosting ● SSL Certificates ● VPS ● Web Design ● Web Marketing ● Social Media ● Local Business www.pickaweb.co.uk www.maximalocal.co.uk
- 4. Getting Started ● Domains are cheap ● Easy, quick to register ● No paperwork ● Make it a priority ● Which one is best for you? ● Let’s find out...
- 5. Your Domain - Your Internet Real Estate ● Your Internet ‘Real Estate’ ● Your property ● Register for up to 10 years
- 6. Doesn’t Need To Be Same as Business Name ● Common misconception ● E.g. Eddie’s Barber Shop Ltd ● Could register… ● Eddiesbarbers, Eddiethebarber, Eddiesbarbershop Eddiethebarbershop, Eddieshairandbeards Eddiesgentsgrooming, etc.. ● Don’t feel limited by Company Name
- 7. Which Domain Extension is best? ● Extension = suffix, e.g. .co.uk, .com, etc.. ● Personal preference, but… ● As a minimum get the .co.uk & .com (if UK based) ● Other Considerations ○ Localization ○ Organization ○ Industry
- 8. Localization, Organzation & Industry Domains ● Localization - country level - .co.uk, .es, .fr ● Some cities available e.g. .london ● Organization - e.g. .org, .org.uk - not for profit ○ Avoid buying because .com not available ● Industry - e.g. .bike, .photography
- 9. Should You Register Domains for SEO? ● SEO = Search Engine Optimization ● Using Keywords in Domain for better SEO ● Example - Eddie’s Barber Shop ○ BestmenshairdresserLondon.com or ○ Eddiesbarbershop.com ● Which version do you prefer? ● Less spammy option e.g. ○ EddiesBarberLondon.com or EddiesHairLondon.com
- 10. Should You Include Hyphen in Domain? ● May be tempted to use hyphen “-” in domain if preferred domain taken ● E.g. if eddiesbarbershop.com taken but eddies- barbershop.com is available ● Easy to misplace or omit the hyphen ● Try to avoid use of hyphens if possible
- 11. Copyrights & Trademarks ● Be careful not to infringe Copyrights & Trademarks ● If unsure - take legal advice ● In general, be sensible - avoid legal issues
- 12. Domain Squatting ● Domain/Cyber Squatting does happen ● People register e.g. the .com version of your .co.uk domain ● Domain ‘held ransom’ for higher price ● Easy to avoid - buy the main extensions (.com, .co.uk) ● Set up domain redirection (domain parking)
- 13. Domain Redirection ● Useful if you have several domains with different extensions ● Redirect e.g. .com, .london & .uk domains to .co.uk site ● Called ‘Domain Parking’ ● Really easy - set up in cPanel - 5 second job
- 14. What about Misspelling Alternatives? ● Should you register possible misspellings? ● E.g. Optimization or Optimisation? ● Over-hyped ● Easy to avoid if domain well chosen
- 15. What is the best length of a domain name? ● Max 63 Characters ● Longer = hard to remember ● Avoid temptation to ‘stuff’ keywords in ● Overall shorter domains easier to remember
- 16. Can I hide my personal details with my domain? ● Whois Search shows domain ownership ● Can hide personal details ● Top Level Domains like .com, .net - extra cost ● UK domains - free for personally registered domains ● UK domains - no whois privacy for businesses
- 17. Buying a Domain Name ● Check is available - pickaweb.co.uk ● Choose number of years ● Enter your personal or business details ● Whois Privacy ● Purchase ● Receive email confirmation - no paperwork
- 18. Renewing a Domain Name ● Periodic notifications by email - 90, 60, 30, 10 days before expiry ● Just follow instructions ● Login to Client Area ● Choose up to 10 year renewal
- 19. What Happens If Domain Expires ● Most domains can be renewed even if they expire, but… ● Be Quick ● Normally 30 days after expiry ● UK domains - no extra fee - just renew ● TLDs (.com, .net, etc.) ○ 30 day Grace Period - no fee ○ After Grace Period - 40 day Redemption Period ○ Redemption Period = Extra $$ ○ If not redeemed re-issued on first come, first served basis
- 20. Wrap Up ● Domains are Internet Real Estate ● Always register .com to prevent squatting ● Avoid keyword stuffing ● Avoid hyphens, long domains or hard to spell domains ● Keep them short & sweet! ● Don’t infringe copyrights/Trademarks ● Use Domain Parking for re-directs ● Whois Privacy ● Renew early to avoid downtime or late fees (.com)
- 21. Need Help with Online Marketing?