How to communicate your EU funded project
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The document outlines a toolkit provided by Communica/ng Europe for effective project communications, targeting partners of EU-funded projects. It emphasizes the importance of strategic planning, identifying audiences, choosing appropriate channels, crafting messages, and evaluating communication efforts. Additionally, it offers training services and resources to help project partners enhance their communication skills and impact.
How to communicate your EU funded project
- 1. Project Communica/ons A toolkit for project communica/ons Advice for partners from EU funded projects www.communica/ngeu.com
- 2. We can train your project partners info@communica/ngeu.com or call +32 473 391890
- 3. Communica/ng Europe+ We are a communica/ons training company with offices in London and Brussels. We train and advise project partners and communica/ons officers how to plan an implement effec/ve project communica/ons. For informa/on on how we can help to train you and your staff contact us at info@communica/ngeu.com You are welcome to share these notes with your friends and colleagues but not for commercial purposes. We can train your project partners info@communica/ngeu.com or call +32 473 391890
- 4. A useful toolkit to plan and review project communica/ons? 1. How can we plan the communica/on ac/vi/es? 2. How should we write about communica/ons in the proposal? 3. How can we ensure that communica/ons maximise the impact? 4. How can we beTer communicate our project achievements? 5. How can we guide our scien/sts to be more ac/ve communicators? We can train your project partners info@communica/ngeu.com or call +32 473 391890
- 5. Communica/ons: virtuous circle Objec/ves Audiences Tools and channels Evalua/on We can train your project partners info@communica/ngeu.com or call +32 473 391890
- 6. Why communicate your project? 1. Show what European collabora/on has achieved 2. Celebrate scien/fic excellence 3. Demonstrate our contribu/on to compe//veness and societal challenges 4. Show that projects are relevant to everyday lives 5. Demonstrate how they can create jobs, introduce novel technologies, or make our lives more comfortable 6. Ensure results are taken up by decision-‐makers, policy-‐makers, industry and the scien/fic community We can train your project partners info@communica/ngeu.com or call +32 473 391890
- 7. What’s in it for us? 1. Help publicise your work in such a way that you will profit. 2. Increase the success rate of your proposal 3. Draw the aTen/on of na/onal governments, regional authori/es and other public and private funding sources to the benefits of (your) research 4. ATract poten/al partners -‐ talented students and scien/sts to join you 5. Enhance your reputa/on and visibility 6. Help the search for financial backers to exploit your results We can train your project partners info@communica/ngeu.com or call +32 473 391890
- 8. Big communica/on ques/ons What are your communica/on objec/ves? What campaign ac/vi/es will you use? How will you measure your success? We can train your project partners info@communica/ngeu.com or call +32 473 391890
- 9. 1. Communica/on Objec/ves It’s not rocket science, but we need to stand back and think about how communica/ons fit with our project objec/ves
- 10. Strategic Communications Strategy Audience Who do you want to reach? Objec/ve What do you want to achieve? What is the most effec/ve way to reach them? We can train your project partners info@communica/ngeu.com or call +32 473 391890
- 11. Objec/ves must be SMART • Specific S • Measureable M • Achievable A • Relevant R • Timely T We can train your project partners info@communica/ngeu.com or call +32 473 391890
- 12. SMART examples Vague objec>ve SMART objec>ve Communicate about EU funding Ensure that the top 50 key policy makers in the region are aware of EU funds that are being used to develop their city transport Tell people about urban transport Raise the number of passengers on new trolley bus service by 50% within 2 years We can train your project partners info@communica/ngeu.com or call +32 473 391890
- 13. 2. Target audiences Who are you talking to? Why should they listen?
- 14. Everyone is a stakeholder? Your project Individuals or groups Interested in you Affected by you Able to influence your success We can train your project partners info@communica/ngeu.com or call +32 473 391890
- 15. Is your audience with you? We can train your project partners info@communica/ngeu.com or call +32 473 391890 High involvement Low influence High involvement High influence Low involvement Low influence Low involvement High influence
- 16. 3. Channels What channels are the best to use for your project?
- 17. Go to where your audiences are Channel? Is it targeted? Is it trusted? Is it cost effec/ve? Does it fit the issue? We can train your project partners info@communica/ngeu.com or call +32 473 391890
- 18. Channels have different strengths Scale • Does it reach large audiences efficiently? Precision • Can it target precise stakeholder groups? Control • Does allow us to control the message? Rela/onships • Does it allow two-‐way engagement? Cost • Does it deliver value for money? Direct PR Media PR WriTen PR Events Paid
- 19. 4. Messages What are you trying to say?
- 20. You have to move your audience to a new place Message What do they think now? What do they care about? What do you want them to think? We can train your project partners info@communica/ngeu.com or call +32 473 391890
- 21. Hard proof We can train your project partners info@communica/ngeu.com or call +32 473 391890
- 22. Soj proof We can train your project partners info@communica/ngeu.com or call +32 473 391890 meSch wants to put the real object back into the center of aTen/on: physical interac/on with digital heritage -‐ beyond the mobile screen
- 23. Messages – the message house Four ques/ons 1. What’s the big picture? 2. What two or three suppor/ng statements do you have? 3. What is your proof? 4. What do you want them to do? We can train your project partners info@communica/ngeu.com or call +32 473 391890
- 24. 5. Evalua/on Being SMART means evalua/ng SMART
- 25. General principles • measures produc/vity of team and suppliers Input • measures efficiency of team and suppliers Output • measures effec/veness of campaign Impact • indicates ROI Effect 5%-‐10% of budget should be devoted to evalua/on We can train your project partners info@communica/ngeu.com or call +32 473 391890
- 26. What we can measure In order for communication to work, it must be… What we can measure Sent What did we spend? What resources did we use? Inputs What did we do? Where was it published? Who might have seen it? Outputs Received Who actually saw it? Out-takes Paid attention to Was it distinctive? Did they listen? Did they care? Understood Did they understand? Accepted How did they interpret it? Did they believe it? Remembered Did it change awareness? Attitudes? Opinions? Perceptions? Outcomes Acted upon Did it change behavior? What happened as a result? *Adapted from William McGuire (1981). "Theoretical Foundations of Campaigns.” We can train your project partners info@communicatingeu.com or call +32 473 391890
- 27. What can you do to plan your project communica/ons? Use these slides as a checklist Invest /me in planning Ask us for a template Get some training! We can train your staff to write well. info@communica/ngeu.com or call +32 473 391890 Contact us at info@communica/ngeu.com For details of our project communica/on training
- 28. Download our stuff from Slideshare We can train your staff to write well. info@communica/ngeu.com or call +32 473 391890
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- 32. For more informa/on about our training courses info@communica/ngeu.com www.communica/ngeu.com www.linkedin.com/A Manasseh If you would like to organise a customised training course for you and your project partners Call us on 0032 473 391890 We can train your project partners info@communica/ngeu.com or call +32 473 391890