How to Convert Leads into Paying Customers: My 7-Step Process

Convert Your Leads Into Paying
Customers: My 7-Step Process
Chuck Holmes
Network Marketing Professional

Individual results will vary. (c) 2018
www.OnlineMLMCommunity.com
2
Overview
# 1 Generate Leads
# 2 Phone Call
# 3 Send Something in the Mail
# 4 Follow-up Phone Call
# 5 Send an Email

3
Overview
# 7 Follow-up Twice per Month Forever
Final Thoughts

4
Today, I want to teach you how to convert your leads
into paying customers. By now you probably
understand that leads are the lifeblood of any business.
Without a constant flow of leads to share your products
and services with, you will be out of business in no
time.

5
Even though leads are vital, your ability to convert a
portion of your leads into paying customers is just as
important. This isn’t always the easiest things to do.

6
One of the biggest mistakes entrepreneurs make is
expecting someone to buy from them the first time
they meet them. They think they can generate a lead
and then make an immediate sale. Things rarely work
out this way.

7
We all know that people like to do business with people
they know, like and trust. Very seldom will someone
purchase something from someone (or a business) that
doesn’t meet these criteria. Sure, it happens once in a
while, but it definitely isn’t the norm.

8
One of the greatest skills you can develop and master is
your “follow-up process.” This is the systematic process
you use to convert your leads into paying customers.
It’s important to understand that you need a PLAN to
do this successfully. You can’t just wing it.

9
In order to follow-up with your leads successfully, you
need to come up with a series of steps you can use to
follow-up with people. You should write this process
down on paper and if possible, automate it.

10
Once you generate new leads you can upload them into
your contact manager and then start the follow-up
steps automatically. Here are the steps I personally use
to follow-up with my leads.

# 1 Generate Leads
• Your first step is to generate leads. You can do this
through networking, prospecting, referrals or
advertising.
11

# 2 Phone Call
• Your next step is to make the initial phone call. This is
where you call to introduce yourself and try to build a
relationship with your new lead. You want to find out
what their wants, needs and desires are and show
them how your products and services are a SOLUTION
to their challenges.
12

• Your next step is to send something in the mail. This
could be a thank you note (for the conversation) along
with a brochure, catalog or marketing kit.
13

# 4 Follow-up Phone Call
• After you’ve mailed the package, you can follow up
with the person by phone 5-10 days later to see if they
received it. You can answer their questions and try to
schedule an appointment with them.
14

# 5 Send an Email
• After you’ve phoned the person, wait a few days and
then send an email to keep in touch with them.
15

• After you’ve sent an email, wait a couple of weeks and
then send a note card, a brochure or something else
in the mail to follow-up with them.
16

# 7 Follow-up Twice per Month Forever
• After you’ve followed the six steps mentioned above,
you want to keep in touch twice a month with your
leads. I recommend one piece of mail and one email
each month. Your email could be your monthly
newsletter and the piece of mail could be a
personalized article or something with VALUE that the
lead will enjoy. Whenever possible, focus on
educating not selling.
17

Final Thoughts
• Following these seven steps will help you convert
more leads into paying customers.
• Remember this, most people need to see or hear a
message 10-20 or more times before they respond to
it. And people will only buy from people they know,
like and trust WHEN they are ready to buy.
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Final Thoughts
• By being persistent and keeping in touch often you
will quickly separate yourself from the
competition. The best thing you can do is use a
contact or client manager and try to automate and
systematize the follow-up process.
19

Final Thoughts
• Always get new leads filling up your pipeline AND
have a process (as mentioned above) to convert these
leads into paying customers.
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Suggested Reading
• How To Convert Your Leads - 10 Tips
• How To Convert Your Email Leads into MLM
Distributors
• MLM Direct Mail Tips
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About Me
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Chuck Holmes is a top producer in his network
marketing company, which specializes in natural and
organic products.
His company offers a free online marketing system
with capture pages and autoresponders.
Chuck gives his team members 200 free leads each
month and provides tons of training. The company
even has a postcard marketing system. Let’s connect.
(352) 503-4816 EST
chuck@onlinemlmcommunity.com
https://www.onlinemlmcommunity.com

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