How to create a killer brand strategy?
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To create an effective brand strategy, one must analyze 16 key components including competitors, the brand's purpose and vision, creative elements, positioning, promises made to customers, and a 3-year roadmap. A strong brand strategy also incorporates customer insights, key messaging, personality, barriers to success, and how the brand expresses itself across different media. Developing vivid customer profiles and understanding how the brand fits within a portfolio are also important elements of a killer brand strategy.
How to create a killer brand strategy?
- 1. How To Make A Killer Brand Strategy?
- 2. What is a Brand? “Brand is the holistic sum of customers’ experiences, composed of visual, tonal and behavioural brand components, many of which are shaped by interaction design.” -Kate Kaplan
- 3. To create a killer brand strategy, you need to take care of its 16 components which are:
- 4. COMPETITIVE ANALYSIS:1. Who are your key competitors, what can you learn from them and what will it take to outperform them?
- 5. 2. WHY? What is the fundamental purpose behind your business that inspires everyone in the organization to do what they do- and love it?
- 6. 3. BRAND ARCHITECTURE: How does your brand fit into a larger brand Portfolio How will il evolve over time? How does your brand support your approach to product development?
- 7. 4. CREATIVE ELEMENTS: Everything you need to put your brand into action le... logo, palette, typography, imagery, tone, verbal tons, etc.).
- 8. 5. POSITION: What is the fundamental idea that you own in the consumer's mind?
- 9. 6. PROMISE: What is the value that you promise to deliver to the Consumer?
- 10. 7. REASONS TO BELIEVE: Why will your target market believe your promise?
- 11. 8. MARKET OPPORTUNITY: There is no substitute for the power of research to uncover game-changing opportunities for your business.
- 12. 9. CONSUMER INSIGHTS: What does the consumer desire and how will you uniquely fulfill that desire?
- 13. 10. KEY MESSAGES: What is your unique brandstory, and what stories does it alion you to tell to your brand audiences?
- 14. 11. CHARACTER: What is your backbone made 01? What is negotible and what is not?
- 15. 12. PERSONALITY: How do you present yourself? Do you have a sense of humor or are you honest to a fault? Are a sport coat and jeans kind of brand, or an Armani Suit?
- 16. 13. 3-YEAR ROAD MAP: Brands don't hatch fully grown. They are more like gardens that take tending over time, A 3- vaar roadmap will keep you on track.
- 17. 14. BARRIERS TO SUCCESS: A killer brand strategy is not for the timid. Change is always hard. Your strategy needs to have an approach to anticipate and overcame obstacles.
- 18. 15. CUSTOMER PROFILES: Your customer needs to be vivid in the minds of your marketing team Customer profiles based on real people will enable you to bring value od serve their needs.
- 19. 16. BRAND EXPRESSIONS: How does your brand come tale across the broad spectrum of media?
- 21. About Big And Beyond Big And Beyond is one of the premium digital agency based in India. We’re a group of young and passionate digital enthusiasts with world-class creativity and strategic brand solutions. Be it small or medium businesses, startups or MNCs, Big And Beyond has varied Online Marketing Solutions for all.
- 22. Content Writing Strategy & Consulting Social Media Marketing Creative Designing Digital Public Relations Services We Provide:
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