How to create a predictable social selling funnel
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The document discusses creating a sustainable social selling funnel, highlighting the challenges associated with traditional cold calling and emphasizing the effectiveness of social selling. It presents statistics on lead generation and conversion rates, illustrating the advantages of engaging with potential customers through social media. By comparing social selling to cold calling, the author demonstrates how inbound social interactions can yield significantly higher sales outcomes.
How to create a predictable social selling funnel
- 1. HOW TO CREATE A SUSTAINABLE SOCIAL SELLING FUNNEL MICK GRIFFIN
- 2. FOUNDERCRO
- 4. PERCEPTION OF SALES THE PERCEPTION OF A SALESPERSON
- 13. HOW TO STOP SOMEONE COLD CALLING YOU?
- 54. ENOUGH MICK, CAN YOU GIVE SOME IDEAS NOW?
- 55. LEADS SALES
- 57. COLD CALLING
- 58. COLD CALLING 1,000 CALLS 3 SALES 30 ENGAGEMENTS
- 59. BECOME EXPERTS
- 60. BECOME EXPERTS
- 66. WHEN THEY ARE TALKING ABOUT YOU
- 67. INBOUND SOCIAL
- 72. ONLY 3% OF BRAND MENTIONS ONLINE ARE TAGGED
- 73. INBOUND SOCIAL 10 MENTIONS 1 SALE 10 ENGAGEMENTS
- 74. THEY ARE TALKING ABOUT THE PROBLEM YOU SOLVE
- 82. INBOUND SOCIAL 10 MENTIONS 1 SALE 30 MENTIONS 10 ENGAGEMENTS 1 SALE SOCIAL PROBLEM SOLVING 10 ENGAGEMENTS
- 83. WHEN THEY ARE TALKING ABOUT YOUR COMPETITION
- 84. VOLVO
- 85. IF THEY SAY NO YOU CAN ALWAYS HACK THEM
- 89. INBOUND SOCIAL 10 MENTIONS 1 SALE 30 MENTIONS 10 ENGAGEMENTS 1 SALE SOCIAL PROBLEM SOLVING 10 ENGAGEMENTS 600 MENTIONS 8 SALE 80 ENGAGEMENTS QUALIFIED COMPETITOR 1 LEADS
- 90. INBOUND SOCIAL 10 MENTIONS 1 SALE 30 MENTIONS 10 ENGAGEMENTS 1 SALE SOCIAL PROBLEM SOLVING 10 ENGAGEMENTS 600 MENTIONS 8 SALE 80 ENGAGEMENTS QUALIFIED COMETITOR 1 LEADS 600 MENTIONS 8 SALE 80 ENGAGEMENTS QUALIFIED COMPETITOR 2 LEADS
- 91. THEY ARE TALKING IN A COMMUNITY
- 100. INBOUND SOCIAL 10 MENTIONS 1 SALE 30 MENTIONS 10 ENGAGEMENTS 1 SALE SOCIAL PROBLEM SOLVING 10 ENGAGEMENTS 600 MENTIONS 8 SALES 80 ENGAGEMENTS QUALIFIED COMETITOR 1 LEADS 600 MENTIONS 8 SALES 80 ENGAGEMENTS QUALIFIED COMETITOR 2 LEADS COMMUNITY LEADS 100 POSTS 500 LEADS 10 SALES 100 ENGAGEMENTS
- 101. INBOUND SOCIAL SOCIAL PROBLEM SOLVING QUALIFIED COMETITOR 1 LEADS QUALIFIED COMETITOR 2 LEADS COMMUNITY LEADS 1,340 LEADS 28 SALES 280 ENGAGEMENTS
- 102. COLD CALLING 1,000 CALLS 3 SALES 30 ENGAGEMENTS
- 103. COLD CALLING 1,000 CALLS 3 SALES 30 ENGAGEMENTS SOCIAL SELLING 1,340 LEADS 28 SALES 280 ENGAGEMENTS
- 104. COLD CALLING 1,000 CALLS 3 SALES 30 ENGAGEMENTS SOCIAL SELLING 1,340 LEADS 28 SALES 280 ENGAGEMENTS 0.3% CONVERSION 2.1% CONVERSION
Editor's Notes
- #76: 14,000 people a month write on social media ‘Can Anyone Recommend’
- #77: 30,000 people a month says ‘Where can I buy’ on social media. That’s 45,000 people a month asking for help making decisions
- #106: And to prove how much consumers want help, look at this. We engaged this user almost 30 days after his original tweet, and he still responded saying thanks.