How To Create A Unique Selling Proposition
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The document outlines the concept of a unique selling proposition (USP) as essential for a business to differentiate itself in the market, emphasizing the need to understand customers, products, and competition. It identifies that a successful business delivers value to customers by addressing their needs and providing compelling benefits. The text provides steps for effectively positioning a business by identifying the target audience and tailoring offerings to meet their specific preferences and challenges.
How To Create A Unique Selling Proposition
- 1. Branding Foundations Unique Selling Proposition By Nour Boustani Nour Boustani | Nourb.com
- 2. What is a business? A business is a Group of activity that works together to deliver value to a specific type of customers in exchange for their money. Product/Service Idea Product Creation Targeted Marketing Sales & Distribution Nour Boustani | Nourb.com
- 3. What is value? For your business to be successful and marketable, it should focus on delivering benefits to your customers, some of those benefits are: Save TimeSave Money Solve A Problem Lifestyle & Prestige Nour Boustani | Nourb.com
- 4. Unique Selling Proposition Nour Boustani | Nourb.com
- 5. What is a unique selling proposition? USP = Specific target audience + Differentiation Nour Boustani | Nourb.com
- 6. If someone asks you: Why should I buy your brand products? What does that mean? Your unique selling proposition must provide a specific and compelling answer! Nour Boustani | Nourb.com
- 7. 3 Steps For positioning your business. For your business to success in the marketplace you must place it in the right environment and offer people a compelling reason to buy which is your USP, to create a unique selling proposition you have to consider: Understand your customers Understand your product Understand the competition 1 2 3 Nour Boustani | Nourb.com
- 8. Step 1 :Understand your customers wiifm What’s in it for me? To better understand your customers, you have to stop thinking like a business owner who thinks about profit and sales and start thinking like consumers. Consumers always think of value and benefits; they always compare the value of your product to the price they will pay. Nour Boustani | Nourb.com
- 9. What problems do they have ? How can we provide more benefits to them ? Who are our target customers ? How to improve their experience ? 1 2 3 4 Nour Boustani | Nourb.com
- 11. Location
- 13. Culture
- 14. Shopping Habits
- 15. Income
- 16. Age
- 17. Gender
- 18. Lifestyle
- 19. Pain Points
- 21. • Female • Male Gender • > 10 • 11 - 19 • 30 - 39 • 40 - 49 • 50 - 59 • 60 + Age • > $5K • $ 5K ~ $15K • $ 15K ~ 25K • $ 25K ~ 50K • $ 50K ~ 75K • < $ 75K + Income • Modern • Bohemian • Communal • Nomadic • Fitness Focused • Hyper Organized Lifestyle • Music • Motivational Quotes • Meditation Music • Non-Fiction Books • Fiction Novels • Documentaries Interests • No Time • No Money • No Skills • No Education • No Process • Low Self-Esteem Pain Point Connect & Match Your Audience. Profile 1 Profile 2 Nour Boustani | Nourb.com
- 22. Name : Mark Age : 14 Gender : Male Income : $ 300 / Month Lifestyle : Bohemian Interest: Meditation Music Pain Points : No Money | No Process Name : Sally Age : 30 Gender : Female Income : $ 1200 / Month Lifestyle : Hyper Organized Interest: Non-Fiction Books Pain Points : No Time Identify Your Customers Profile Nour Boustani | Nourb.com
- 23. Step 2 : Understand your Product How does your product, service solve your customers’ problems and improve their lives? Increase time / work efficiency Offer more options Offer better lifestyle Offer faster delivery time Your Offer Nour Boustani | Nourb.com
- 24. Step 3 : Understand your competition How does your product or service create more value than your competitor’s products? Is it faster, cheaper, more efficient, more creative …. ? Nour Boustani | Nourb.com
- 25. Levi’s USP
- 26. Segment : upper class and Upper Middle Class . Target Group : people who want a blend of style and Comfort . Positioning : outgoing and stylish quality jeans . Levi’s Jeans USP : Oldest Jeans Brand yet modern
- 27. Study their images style and notice how do they communicate their USP with their target group.
- 28. Study their products pricing and notice how it aligns with their target group.
- 29. Come By And Say Hi! Nour Boustani nourboustani nourboustane www.nourb.com nour@nourb.com