How to Create Compelling Content for Boring Industries
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Creating compelling content in seemingly boring industries requires understanding the industry and its customers. By researching the industry and finding relatable angles, even unexciting topics can be made appealing, as demonstrated by companies like Uberflip and HubSpot. Engaging with the audience authentically can transform perceptions, making the content relatable and enjoyable.
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How to Create Compelling Content for Boring Industries
- 1. HOW TO CREATE COMPELLING CONTENT FOR BORING INDUSTRIES Hana Abaza, Director of Marketing @HanaAbaza
- 2. The dirty little secret… You can’t!
- 3. You might not love it, but somebody does.
- 4. Understand why you think it’s boring… Think it’s not sexy? You don’t need it? Suck it up and learn to love it!
- 5. How to get warm and fuzzy feelings about a boring industry… 1. Research the Industry 2. Understand the customer 3. Find the intersect
- 6. Here are a few great examples from Uberflip and HubSpot…
- 7. TELECOM
- 9. CRM INDUSTRY
- 11. TOILET PAPER
- 13. EVERYTHING
- 15. General Electric doesn’t take themselves too seriously. And people LOVE it!
- 16. FILE STORAGE
- 17. Dropbox keeps things real by humanizing the product, making people want to click.
- 18. Thank you! Hana Abaza, Director of Marketing, www.uberflip.com @hanaabaza