Leveraging Webinars & Optimizing Content to Generate Leads
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The document outlines strategies for leveraging content and webinars to generate leads effectively, emphasizing the importance of quality content and its distribution. Key recommendations include optimizing the user experience with scannable and actionable content, as well as implementing effective calls-to-action. It also suggests using company blogs and gated content to build subscribers and drive traffic while encouraging continuous testing and adaptation of strategies.
Leveraging Webinars & Optimizing Content to Generate Leads
- 1. @uberflip#ContentHacks LEVERAGING WEBINARS & OPTIMIZING CONTENT TO GENERATE LEADS Hana Abaza VP Marketing Uberflip @hanaabaza
- 2. @uberflip#ContentHacks Questions? We’ve got answers! (At the end of the webinar J) WE WILL SEND THE RECORDING.
- 3. @uberflip#ContentHacks Questions? We’ve got answers! (At the end of the webinar J) WE WILL SEND THE RECORDING. JOIN IN ON
- 4. @uberflip#ContentHacks STICK AROUND FOR A DEMO
- 5. @uberflip#ContentHacks ABOUT UBERFLIP We help marketers create, manage and optimize the content experience – no IT required! Power your content library, resource center, blog and more.
- 11. @uberflip#ContentHacks ALL OF THE TIME. PUBLISH.
- 13. @uberflip#ContentHacks FROM ALL THE PLACES. GET LINKS.
- 14. @uberflip#ContentHacks There are over 152 million blogs on the Internet Source: WPVirtuose
- 15. @uberflip#ContentHacks 56,520 free eBooks were published last year Source: BuzzSumo Search
- 17. @uberflip#ContentHacks People (and Google) Said “Stop It”
- 18. @uberflip#ContentHacks We Need Better Content, Not More Content
- 19. @uberflip#ContentHacks “Great content is useful, inspired and pathologically empathetic to the needs of the people you’re trying to reach .” Ann Handley, COO at Marketing Profs And author of Everybody Writes We Need Better Content, Not More Content
- 21. @uberflip#ContentHacks Marketing Existentialism If content is published and nobody shares it, does it exist?
- 22. @uberflip#ContentHacks “Content is king, but distribution is queen and she wears the pants.” Jonathan Perelman, Vice President at Buzzfeed
- 23. @uberflip#ContentHacks You’re smart. You know this.
- 24. @uberflip#ContentHacks You’re smart. You know this. You make ridiculously good content.
- 25. @uberflip#ContentHacks You’re smart. You know this. You make ridiculously good content. Your content is EVERYWHERE.
- 26. @uberflip#ContentHacks You’re smart. You know this. You make ridiculously good content. Your content is EVERYWHERE. People are clicking!
- 27. @uberflip#ContentHacks AND THEN YOU SEND THEM TO YOUR BACKYARD. #fail
- 28. @uberflip#ContentHacks Lost subscribers Lost leads Lost customers Lost revenue Wave Goodbye
- 29. @uberflip#ContentHacks HIGH CONVERTING KEY ELEMENTS OF A CONTENT EXPERIENCE
- 30. @uberflip#ContentHacks S c a n n a b l e A c t i o n a b l e S h a r e a b l e S c a l a b l e Y o u - o r i e n t e d SASSY
- 31. @uberflip#ContentHacks SCANNABLE Easy To Read Well Formatted Instant value
- 32. @uberflip#ContentHacks Easy to read (font / size)
- 34. @uberflip#ContentHacks ACTIONABLE Create an Engagement Path Include Calls-to-Action
- 35. @uberflip#ContentHacks • Learn from Ikea! • Where should people go next? • Recommend Content • Encourage Comments • Include Call-to-actions CREATE AN ENGAGEMENT PATH
- 37. @uberflip#ContentHacks CLARITY Is the action and value obvious?
- 45. @uberflip#ContentHacks SHARABLE Is it worth sharing? Is it easy to share your content? Are you asking them to share it?
- 47. @uberflip#ContentHacks Does your content experience scale to any screen size? SCALABLE
- 48. @uberflip#ContentHacks No? Feel the wrath of Google and sacrifice conversion rates.
- 49. @uberflip#ContentHacks Is there value for the individual? Is it personalized? Can they find what they want? Is the experience tailored? YOU-ORIENTED
- 50. @uberflip#ContentHacks Your Content Top of the Funnel Middle of the Funnel Bottom of the Funnel By Topic By Type By Vertical By Persona Easy for your audience and your team to find.
- 55. @uberflip#ContentHacks Great, but how Actually get LEADS?
- 56. @uberflip#ContentHacks 1. Leverage Your Blog 2. Gate Premium Content 3. Live & On Demand Webinars
- 58. @uberflip#ContentHacks Company Blog Build Subscribers à Drive Traffic, Build Growth
- 59. @uberflip#ContentHacks Source: anumhussain.com Company Blog Build Subscribers à Drive Traffic, Build Growth
- 60. @uberflip#ContentHacks Source: anumhussain.com Company Blog Build Subscribers à Drive Traffic, Build Growth
- 61. @uberflip#ContentHacks Design + Value + No Distractions = 8% Conversion Rate
- 63. @uberflip#ContentHacks Personalized Bounce Exchange, ConversionMonk, HubSpot, Uberflip
- 64. @uberflip#ContentHacks We boosted blog subscribers by 9X in one month with this guy.
- 66. @uberflip#ContentHacks Should I gate it, or leave it?
- 67. @uberflip#ContentHacks What is your goal? More leads Increase awareness and reach Is the content high value? Yes! Leave It No No Is there a big enough audience? Yes! Gate It!Content
- 68. @uberflip#ContentHacks 2 APPROACHES TO GATE CONTENT (1) LANDING PAGES (2) OVERLAY CTAs
- 69. @uberflip#ContentHacks • Simple, clear and concise • Call-to-action • Optimize forms for goals • Add a human being Landing Pages
- 70. @uberflip#ContentHacks • Concise message • Context matters • Source traffic matters CTA Overlays
- 72. @uberflip#ContentHacks Limited fields (using progressive profiling) Responsive Compelling messaging Eliminating steps
- 77. @uberflip#ContentHacks Only one field (higher conversion) Relevant Image Credibility Value prop is clear Clear CTA
- 78. @uberflip#ContentHacks Lots of fields (better qualifies leads) Relevant Image Responsive experience Descriptive, value prop Clear call-to-action
- 79. @uberflip#ContentHacks Smart fields and Progressive Profiling
- 82. @uberflip#ContentHacks Landing Page CTA Overlay
- 83. @uberflip#ContentHacks 250% increase in conversion Landing Page CTA Overlay
- 84. @uberflip#ContentHacks WEBINARS LIVE & ON DEMAND
- 85. @uberflip#ContentHacks LEVERAGING WEBINARS Planning Focused Topic (with a great headline) Dynamic Presenters Streamline Process & Ops
- 86. @uberflip#ContentHacks LEVERAGING WEBINARS Distribution & Promotion Leverage partners Determine channels Optimize landing page
- 87. @uberflip#ContentHacks LEVERAGING WEBINARS During the Webinar Start Strong (and on time) Encourage Interaction Allow for Q&A
- 88. @uberflip#ContentHacks LEVERAGING WEBINARS After the Webinar Quick Follow Up (attendees and partners) Recording / Slides Repurpose for “On-Demand” Syndicate Distribution
- 89. @uberflip#ContentHacks KEY TAKEAWAYS Optimize & Tailor the Content Experience Clear, Contextual, Targeted CTAs Gate Valuable Content Leverage Webinars Test, Test, Test
- 90. @uberflip#ContentHacks Question Time! hub.uberflip.com Hana Abaza VP Marketing Uberflip @hanaabaza