Marketing Automation Hacks: HubSpot
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The document discusses marketing automation strategies presented by Francois Mathieu and Hana Abaza from Uberflip during a webinar. Key topics include leveraging smart content for personalization, methods to trigger workflows, and effective email marketing practices. It emphasizes the importance of segmenting audiences and using tools to enhance content management and lead scoring.
Marketing Automation Hacks: HubSpot
- 1. @Uberflip#MAHacks MARKETING AUTOMATION HACKS: Francois Mathieu Marketing Programs Manager, Uberflip @francoismat Hana Abaza VP Marketing, Uberflip @hanaabaza
- 2. @Uberflip#MAHacks WE WILL SEND THE RECORDING. Questions? We’ve got answers! (At the end of the webinar )
- 3. @Uberflip#MAHacks Join in on WE WILL SEND THE RECORDING. Questions? We’ve got answers! (At the end of the webinar )
- 4. @Uberflip#MAHacks How Uberflip & HubSpot Work Together Stay Tuned For The Demo CONVERT, CONNECT AND UNDERSTAND LEADS
- 5. @Uberflip#MAHacks MEET THE EXPERT Francois Mathieu Uberflip Street Cred: • Startup marketer • Marketing Programs Manager at Uberflip • HubSpot certified • Toronto HubSpot user group leader
- 7. @Uberflip#MAHacks Hack #1 The Smart Content “Secret Menu”
- 8. @Uberflip#MAHacks Smart Content is a powerful feature It allows you to personalize content by: • Country • Device type • Referral source • List membership • Lifecycle stage
- 9. @Uberflip#MAHacks Smart Content is a powerful feature It allows you to personalize content by: • Country • Device type • Referral source • List membership • Lifecycle stage
- 10. @Uberflip#MAHacks Smart Content is a powerful feature Leverage campaign parameters (query strings) to personalize your landing page.
- 11. @Uberflip#MAHacks Insert multiple campaigns in one email yourwebsite.com?utm_campaign=0001 yourwebsite.com?utm_campaign=0002 yourwebsite.com?utm_campaign=0003 yourwebsite.com?utm_campaign=0004
- 12. @Uberflip#MAHacks Redirect the visitor to the same URL yourwebsite.com ↓ yourwebsite.com?utm_campaign=xyz
- 15. @Uberflip#MAHacks Smart Content is a powerful feature Leverage smart lists to segment based on: • Has done X / has not done X • Has know value / unknown value • All available field values (X, Y, Z) • Persona property • A combination of various fields
- 16. @Uberflip#MAHacks Hack #2 99 Ways to Trigger Workflows
- 17. @Uberflip#MAHacks Hack #2 99 Ways to Trigger Workflows Manual Workflows Ain't One
- 18. @Uberflip#MAHacks Many Ways to Trigger Workflows
- 19. @Uberflip#MAHacks • Hidden form fields • Content consumption patterns & areas of interest • Inactivity More Ways to Trigger Workflows
- 21. @Uberflip#MAHacks Hidden Form Fields in Smart List
- 22. @Uberflip#MAHacks • Hidden form fields • Content consumption patterns & areas of interest • Inactivity Great Ways to Trigger Workflows
- 25. @Uberflip#MAHacks Create a new property for engagement
- 26. @Uberflip#MAHacks Create a new property for fit
- 27. @Uberflip#MAHacks Create Smart Lists to Rank Fit and Engagement
- 28. @Uberflip#MAHacks Create Workflows to Update Engagement Score
- 29. @Uberflip#MAHacks Create Workflows to Update Fit Score
- 30. @Uberflip#MAHacks Hack #4 What About Emails?
- 31. @Uberflip#MAHacks • Keep it conversational! • Segment, segment, segment. • Exclusion lists are as important as send lists. • Don’t take past results for granted… What About Email?
- 32. @Uberflip#MAHacks Keep it conversational! Subject line: Before I forget
- 33. @Uberflip#MAHacks • Keep it conversational! • Segment, segment, segment. • Exclusion lists are as important as send lists • Don’t take past results for granted… What About Email?
- 34. @Uberflip#MAHacks RESOURCES The Ultimate Marketing Automation Glossary How To Clean Up Your Marketing Automation Database 9 Marketing Automation Hacks Powered by Zapier
- 36. @Uberflip#MAHacks We put the ability to manage and leverage the content experience in the marketer’s hands. UBERFLIP PUTS MARKETERS IN CONTROL
- 37. @Uberflip#MAHacks Connect your content: To a beautiful, optimized front-end experience that is: With built-in tools to: RESPONSIV E DISCOVERABL E SOCIAL CONVERT, CONNECT AND UNDERSTAND LEADS ORGANIZED PERSONALIZE D HOW IT WORKS
- 38. @Uberflip#MAHacks • Auto update • Smart filters • Scheduling • Content score • Uberflip metrics • Marketing Automation • Create CTAs • Gate Content • Marketing Automation • Aggregate • Curate • Personalize Manage Content Generate Leads Automate Process Deliver Insights
- 39. @Uberflip#MAHacks Resource Center Blog Upgrade Content Library Sales Enablement UBERFLIP USE CASES
- 40. @Uberflip#MAHacks Supercharge Your Content • Sync Contacts • Progressive Profiling • Track Buyer Journey • Trigger Campaigns • Gate Premium Content • Enhance Lead Scoring
- 41. @wistia @uberflip THE UBERFLIP EXPERIENCE
- 42. @Uberflip#MAHacks QUESTION TIME! Hana Abaza VP Marketing, Uberflip @hanaabaza hub.uberflip.com Francois Mathieu Marketing Programs Manager, Uberflip @francoismat