How to create engaging data-driven stories
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The document discusses creating engaging data-driven stories, highlighting the rarity of such content among top digital marketing blogs. It emphasizes the importance of utilizing primary and secondary data, analyzing datasets, and collaborating with industry experts to enhance publicity. Additionally, it notes the significance of effective content structuring and understanding audience preferences for storytelling.
How to create engaging data-driven stories
- 1. How to create engaging data-driven stories Steve Rayson BuzzSumo Alexandra Tachalova Digital Olympus
- 2. Even top digital marketing blogs rarely write data-driven stories. #datastories
- 6. Because it takes more efforts Why don’t they do that? #datastories
- 7. Why should you do that? You stand out, especially when you don’t have the name and recognition Publicity: build your name for yourself, improve your image #datastories
- 8. Search Ranking Factors 2015 by Moz.com 149 referring domains 85 – an AVR number of ref. domains per a post on Moz blog
- 9. Moz.com blog Top Authors
- 11. A powerful hypothesis is based on: Hot news Well-known trends
- 12. about industry trends? Where can I learn #datastories
- 13. Quora
- 14. Reddit
- 17. The magic of where to search, or how to uncover hot news in a few min. #datastories
- 19. Industry news portal - SimilarWeb #datastories
- 20. Without backlinks you can’t rank in Google. You have a thesis: #datastories
- 23. Tools to use to speed up the process
- 26. Information that already exists in the web. Secondary data: #datastories
- 28. The last developer has broken my heart site… #datastories
- 29. Go to Upwork.com and find a developer for low-cost rate. #datastories
- 33. Hacks that will Increase Publicity #datastories
- 34. Increasing publicity through involving: Experts Partners #datastories
- 35. Partnerships: streamlined data collection Connect with a company that has the data Show value of publicity Exchange publicity for data
- 36. Sounds too good to be true…
- 37. Downsides: You don’t control the process You will likely invest more than your parner They have other priorities #datastories
- 38. 99% of websites on the first pages of Google have more than 1k backlinks. Data-supported thesis: #datastories
- 39. You know where to publish it – now save time. Structuring your content #datastories
- 40. Short Quiz Select one of statements (A or B) on each slide and share your answer in the chat box #datastories
- 41. 50% of companies that use social media don’t know how to measure the effectiveness. 50% of companies increased their budgets on Social Media in 2016. A B
- 42. 70% of marketers lack a consistent or integrated approach to their work. 70% of marketers have a content strategy. A B
- 43. 45% of marketers will increase their content marketing budgets in 2016. 45% of marketers don’t have a documented content marketing strategy. A B
- 44. Why do negative stories work better than others? #datastories
- 45. Eye-tracking research #datastories Marc Trussler Eric Soroka http://www.bbc.com/future/story/20140728-why-is-all-the-news-bad
- 46. The results of this study prove that people tend to select negative news. #datastories
- 47. Check your style: Academic or informal? Entertaining or dry? Short or long? #datastories