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How to create mind-
blowing stories for digital
marketers
Moz.com Blog
#digitalolympus
Quality
#digitalolympus
Buzzsumo.com Blog
#digitalolympus
Data-driven
stories
#digitalolympus
Hubspot.com Blog
Actionable
content
#digitalolympus
There are thousands of
‘other’ blogs that all
follow the same
strategies.
#digitalolympus
Why should I worry about that?
Because you’re wasting your
time and resources
#digitalolympus
With the help of the right content:
You stand out, especially when
you don’t have the name and
recognition
Publicity: build your name for
yourself, improve your image
#digitalolympus
Moz.com blog Top Authors
#digitalolympus
What works?
#digitalolympus
Effective content requires:
In-depth analysis of content
that have been proven to be
viral and linkable
Audience research
Outreach
about my audience?
Where can I learn
#digitalolympus
Twitter Analytics
#digitalolympus
Facebook Audience Insights
#digitalolympus
FollowerWonk
#digitalolympus
Inbound.org
#digitalolympus
SimilarWeb
#digitalolympus
SEMrush Keyword Tool
#digitalolympus
Finding the most sharable and
linkable content in a few clicks
#digitalolympus
The most sharable
content has a slim
chance to get a lot of
links.
#digitalolympus
Are you f*cking
kidding me?
#digitalolympus
BuzzSumo and Moz Researh
#digitalolympus
Moz Content Performance
Avr number of Social Shares = 3273
Avr number of referring domains = 70,76
#digitalolympus
Tools to use
to get this data
BuzzSumo
#digitalolympus
Ahrefs
#digitalolympus
Ahrefs Batch Analysis
#digitalolympus
5 hacks that will boost an
outreach process
#digitalolympus
Increasing the effectiveness of
outreach through involving:
Experts
Digital Marketing tools
Sharing your content on the
relevant communities
#digitalolympus
Working with experts:
Number of Social Shares = 1.5k
Number of referring domains = 61
#digitalolympus
Involving Digital Marketing Tools
#digitalolympus
Involving Digital Marketing Tools
#digitalolympus
Inbound.org
#digitalolympus
Here’s how a post has performed in
September:
#digitalolympus
bit.ly/alex-linkedin
@AlexTachalova
Facebook.com/alexandra.tachalova
alextachalova@gmail.com
Alextachalova.com / DigitalOlympus.net
Thank you!
#digitalolympus

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How to create mind-blowing stories for digital marketers