How to design a wireless world
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The document discusses the evolution of software and hardware interactions, particularly in the context of wireless technologies and ecosystems over the past two decades. It emphasizes the significance of seamless integration between devices and the user experience, demonstrating how companies like Apple and Amazon leverage their ecosystems. Additionally, it touches on the complexities of design considerations in an increasingly interconnected digital landscape.
How to design a wireless world
- 1. how to design a pablo sanchez @ pabsanch euroia 2015 wireless world
- 3. “Software is eating the world” –Marc Andreessen the unofficial motto of Silicon Valley
- 4. 1995 2015 1B people visit facebook on a single day Netscape IPO 1998 Google is founded. 500,000 searches per day 2M Google searches per second Makes $20B a year from advertising (more than the primetime revenues of CBS, NBC, ABC, and FOX combined) Amazon reaches 250M active customers Apple reaches 800M iTunes accounts Amazon sells its first book online facebook is founded 2006 Google purchases YouTube 2003 Apple opens the iTunes Music Store 2013 YouTube reaches more adults aged 14-34 than any cable TV network 2014 2004 amazon sells more e-books than print books 2011 1995 $20B $40B $60B $80B $100B $120B $140B $160B $180B $200B Apple Annual Revenue 2005 Software has driven two decades of innovation
- 5. 1995 2015 1B people visit facebook on a single day Netscape IPO 1998 Google is founded. 500,000 searches per day 2M Google searches per second Makes $20B a year from advertising (more than the primetime revenues of CBS, NBC, ABC, and FOX combined) Amazon reaches 250M active customers Apple reaches 800M iTunes accounts Amazon sells its first book online 2005 facebook is founded 2006 Google purchases YouTube 2003 Apple opens the iTunes Music Store 2013 YouTube reaches more adults aged 14-34 than any cable TV network 2014 2004 amazon sells more e-books than print books 2011 1995 $20B $40B $60B $80B $100B $120B $140B $160B $180B $200B Apple Annual Revenue Software alone? Not, really 2002 iPod Sales: $5.7B 2005 iPod Nano Sales: $13.9B 2007 iPhone Sales: $24.9B 2010 iPad Sales: $24.9B 2012 iPhone5 100M units sold
- 7. The iPod opened up a new path for innovation hardware software + branded iPod PLAY • browse audio • play audio • rate audio MANAGE • browse audio • play audio • rate audio • add audio • delete • make playlist • stream audio • burn CDs BUY • find audio • buy audio • buy games = ecosystem iTunes iTunes Store The devices form a symbiotic relationship with mutually beneficial roles plagiarism? v v
- 8. Welcome to the era of ecosystems…
- 9. Wi-Fi Room Key RFID RFID Point of Sale iBeacon NFC Park Admission Amazon Alexa Disney Magic Band iPhone …where wireless interactions define the user experience Bluetooth LE Eddystone
- 10. Room Key Point of Sale Park Admission Disney Magic Band Mickey greet visitors by name * Photos are uploaded to visitors account Direct access to 3 attractions without lanes 2nd time rides are slightly different * Restaurants Waitperson greets visitors by name in the table of their choice Seamless integration is the key to quality mydisneyexperience.com mydisneyexperience.com FastPass * = not implemented yet
- 11. Room Key Point of Sale Park Admission Disney Magic Band Photos are uploaded to visitors account Direct access to 3 attractions without lanes Restaurants Waitperson greets visitors by name in the table of their choice “Eventually everything connects — people, ideas, objects. The quality of the connections is the key to quality”. –Charles Eames mydisneyexperience.com mydisneyexperience.com FastPass Mickey greet visitors by name * 2nd time rides are slightly different * * = not implemented yet = software = hardware = spaces Seamless integration is the key to quality
- 12. Seamless integration is the key to quality When Amazon fire TV is purchased online through amazon.com…
- 13. Seamless integration is the key to quality …the device already knows the user name and personalized content is displayed (after password) Amazon Prime favorites, watchlist, etc v
- 14. Loyalty programs are added to Android Pay . . . Seamless integration is the key to quality
- 15. Seamless integration is the key to quality The rewards are automatically applied to every in-store purchase . . .
- 16. Seamless integration is the key to quality . . . and to every online purchase.
- 17. Seamless integration is the key to quality users get notified on their watches
- 18. and the package gets home via Google Shopping Express
- 19. software (in the cloud, devices…) design ecosystems integrate: with their own connected-products and/or branded spaces in the physical world API retail spaces hotels amusement parks airports etc. 3 1 2
- 20. software (in the cloud, devices…) with their own connected-products and/or branded spaces in the physical world API 1 Ui design multi-device experiences Do designers design ecosystems?
- 21. software (in the cloud, devices…) connected-products and/or branded spaces in the physical world API 2 consumer electronicsinternet of things personal devices UX design Do designers design ecosystems?
- 22. software (in the cloud, devices…) and/or branded spaces in the physical world API retail spaces hotels amusement parks airports etc. 3 1 Do designers design ecosystems? with their own connected-products omni-channel experiences service design
- 23. –Angela Anrendts “Digital people are incentivized to drive digital. And store managers are interested in the store. We blew that all up (…) I hired a chief customer officer who came from Lloyds who built us a huge insights and analytics department. We put in traffic counters in all the stores, because I could get traffic online but I couldn’t get traffic offline and so I couldn’t get any crossover behaviors. (…) Offline stores will be able to see all your behavior online. We are blurring the physical and digital, and it’s not just the retail experience. It is the service." former Burberry CEO, now president retail at Apple
- 24. Wi-Fi All the world’s a network And we all are mere hosts
- 25. Google Chromecast Wi-Fi From a design standpoint, think of Wi-Fi as network: personal devices and objects connected by radio Interbrand coined this meaningless but catchy term in 1999 to refer to IEEE 802.11. Most people associate it with internet access. It is way much more. These days, wireless modules provide both WLAN and bluetooth capabilities with minimal footprint (1 sq cm.) They are pretty cheap ($3) Wireless module: AzureWave NH387 Please, don’t call this an access point! Apple Watch Bluetooth/Wi-Fi module = $3 | display = $20 | CPU = $10 | RAM = $7
- 26. 802.11 ac next-gen Wi-Fi 802.11 ac 2013 433 Mbps Three antennas transmit and receive up to three streams of data at the same time. six times faster (namely 50 MBps, 25 MBps in reality ) 867 Mbps 1.3 Gbps 2 antennas can support two streams at the same time 3 antennas can add up to 162 MB per second, 81 MBps in reality) 802.11 g 2003 54 802.11 ac uses the 5GHz band which is less crowded ( no interferences by cordless phones, Bluetooth devices, microwave ovens… ) 3 x 31 x 1 2 x 2 802.11 n 2009 72 Google OnHub Wouldn’t be much easier to say Wi-Fi 5.0? 802.11 ac will eventually support 8 simultaneous streams adding up 6.93Gbps = 850 MB per second (802.11 ac second wave) 802.11 a 1999 54 802.11 b 1999 11 Mbps 150 Mbps 450 Mbps Mbps Mbps Mbps This is the access point!
- 27. All these devices keep a secret Amazon Alexa Modem Router HP 8610 Printer Philips Hue Bridge Computer Microsoft Xbox
- 28. They all know the network password They don’t need your computer to communicate to each other
- 29. They all know the network password They don’t need your computer to communicate to each other
- 30. They speak the same protocol (TCP/IP) Sometimes they need a "translator" This device (bridge, aka gateway) translates ZigBee to the router TCP stands for Transmission Control Protocol. TCP guarantees that all data packets gets delivered. IP guarantees that packages will reach the right destination. Alexa, turn on the lights
- 31. They share the same postal system (TCP/IP) They router has provided every device with an IP address TCP stands for Transmission Control Protocol. TCP guarantees that all data packets gets delivered. IP guarantees that packages will reach the right destination. 192.168.0.56 192.168.0.30 192.168.0.61 192.168.0.20 192.168.0.21 192.168.0.1 The router is the post office of the network. It gives itself the first IP address
- 32. They provide services to each other Thanks to Bonjour, uPNP, DLNA… no human intervention is required TCP stands for Transmission Control Protocol. TCP guarantees that all data packets gets delivered. IP guarantees that packages will reach the right destination. Is there anyone Who can print? Bonjour printing services coming! Nope but if you want PLEX movies just let me knoW No, sorry. No idea
- 33. They provide services to each other Project Brillo and Google Weave promise to extend their interoperability This iOT OS feels like android intents on the physical world. It is supposed to be Nest compatible: https://goo.gl/mS6SZX Is there anyone Who can cook this recipe? Turning on the oven! Setting the right temperature flash forward
- 34. They maintain their own webpages Amazon Echo: http://echo.amazon.com NETGEAR geni HP Embedded Web Server 192.168.0.1 192.168.0.30
- 35. …and they talk to the cloud TCP stands for Transmission Control Protocol. TCP guarantees that all data packets gets delivered. IP guarantees that packages will reach the right destination. I am running out of ink! LAN WAN This is called the ACCESS POINT (wide area network) (local area network)
- 36. …and their cloud talks to other clouds Google API explorer: https://developers.google.com/apis-explorer/#p/ Alexa, What’s on my calendar? 1 2 4 Google APIsAmazon APIs 3 8:3O American flight 1231 8:3O American flight 1231 APIs: The future is Now http://www.uie.com/articles/api_future/ Programmable Web : http://www.programmableweb.com/
- 37. Competitive advantage vs Collaborative advantage Choose your music for the ride –LuisVilla music-enabled uber car Streaming your spotify playlists using uber app
- 38. bluetooth Men are like bluetooth: connected when your nearby, but search for other devices when you’re away
- 39. 1 1userdevice TO “PAIRED” NOMAD “CLOUD FREE” “PROMISCUOUS” device 1 TO users MANY SEDENTARY NEEDS THE CLOUD
- 40. 1 1userdevice TO “PAIRED” “PROMISCUOUS” device 1 TO users MANY Does my product interact only with one user ? Question #1 Yes No
- 41. NOMAD SEDENTARY Is my product most enjoyed on the go? Question #2 Yes No
- 42. NEEDS THE CLOUD “CLOUD FREE” Can my product be enjoyed without Cloud access? Question #3 Yes No
- 43. 1 1userdevice TO “PAIRED” “PROMISCUOUS” device 1 TO users MANY Yes No Yes No Yes No 1 TO 1? on the go? mostly w/o cloud? enjoyed Does my product interact only with one user ? Question #1
- 44. “PROMISCUOUS” device 1 TO users MANY Yes No Yes No Yes No 1 TO 1? on the go? mostly w/o cloud? enjoyed Does my product interact only with one user ? Question #1
- 45. Is my product most enjoyed on the go? Question #2 Yes No Yes No Yes No 1 TO 1? on the go? mostly w/o cloud? enjoyed NOMAD SEDENTARY
- 46. Is my product most enjoyed on the go? Question #2 Yes No No Yes No 1 TO 1? on the go? mostly w/o cloud? enjoyed SEDENTARY
- 47. Can my product be enjoyed without Cloud access? Question #3 Yes No No Yes No 1 TO 1? on the go? mostly w/o cloud? enjoyed NEEDS THE CLOUD “CLOUD FREE”
- 48. Can my product be enjoyed without Cloud access? Question #3 Yes No No No 1 TO 1? on the go? mostly w/o cloud? enjoyed NEEDS THE CLOUD
- 49. Yes No Yes No Yes No 1 TO 1? on the go? mostly w/o cloud? enjoyed But what about the throughput? 2.1 Mbps ? Airdrop Bloothoth 1.1 BR = 1 Mbps | Bloothoth 2.0 EDR = namely 2-3 Mbps (2.1 Mbps in real conditions ) | Bloothoth 4.0 LE = 1 Mbps
- 50. Yes No Yes No Yes No 1 TO 1? on the go? mostly w/o cloud? enjoyed Airdrop = + WiFi Direct Airdrop But what about the throughput? 2.1 Mbps ?
- 51. Yes No Yes No Yes No 1 TO 1? on the go? mostly w/o cloud? enjoyed Airdrop = + WiFi Direct Android Beam = + WiFi DirectNFC Airdrop But what about the throughput? 2.1 Mbps ?
- 52. No Yes Yes No Yes No 1 TO 1? on the go? mostly w/o cloud? enjoyed throughput? limited No No we need a more detail diagram to visualize the trade-offs and compromises My Passport Wireless
- 53. Wi-Fi hotspot USB USB charging 1 TO 1 on the go mostly w/o cloud enjoyed My Passport Wireless throughput limited 1 TO ∞ sedentary w/o cloud enjoyed throughput non-limited"promiscuous" "paired" Wi-Fi Wi-Fi hotspot Wi-Fi USB 3 Wi-Fi USB Access is very limited It works as a NAS device: anyone in the network can access Only authenticated users can access Three connection modes were created for the user to pick
- 54. Wi-Fi hotspot The Passport Wireless creates its own Wi-Fi. Only the mobile devices / computers connected to its SSID can access the drive content. FTP (File Transfer Protocol) enables the transfer of content with wireless cameras that support FTP
- 55. bluetooth LE ultra-low power and not-backwards compatible version of Bluetooth
- 56. Turns radio on as seldom as possible Turns radio off as soon as possible Low latency Fast connection in 6 ms Low memory footprint Low bandwidth Ultra low power battery 1+year
- 57. TX (transmit) power level can be customized Bluetooth is most effective at the 30 ft range, depending on the environment. Bluetooth maximum range is 100 ft. LE Bluetooth LE range can extend beyond 100 ft. https://goo.gl/wdoZvk 100ft / 30m Bluetooth 2.0 Bluetooth LE 30ft / 9m 150ft / 45m
- 58. yesyes voiceIP yes Bluetooth Bluetooth LE Wi-Fi Wi-Fi Direct ZigBee voice data audio video state no no yes yes yes no no yes yes no no yes no no no no no no no yes yes Low power, low bandwidth, low latency data
- 59. Welcome to the Bloototh Are Bluetooth 4.0, Bluetooth LE and Bluetooth Smart the same? Question:
- 60. Bluetooth Smart BR Basic Rate 1 Mbps1.1 (2002) EDR Enhanced Data Rate 2-3 Mbps2.0 (2004) HS High Speed 3.0 (2009) Alternative MAC/PHY LE Enhanced Data Rate 1 Mbps4.0 (2010) Single-mode device with LE-only radio Bluetooth Smart Ready Dual-mode device with BR/EDR and LE radio 3 Mbps nominal and 2.1 Mbps practical data transfer Welcome to the Bluetooth ceremony of confusion!
- 62. slavemaster Once a device has been slaved, (paired) only the master can set it free. Users tend to forget which device it was paired with. The interaction with physical buttons when pairing devices can be frustrating. Users tend to forget to open the bluetooth panel in their devices. Sometimes the order matters. · Mac: Disconnect = disconnects but also forgets · iOS: Forget affordance but no way to disconnect · Android : Affordances for both disconnect and forget Many Ui Inconsistencies across platforms makes bluetooth not easy to remember Bluetooth tend to drain the device’s battery. User’s lack visibility and control. Once a device has been slaved, it doesn’t advertise itself. Much frustration happens when users can’t even see their devices on the list ?
- 63. slavemaster central peripheral LE As opposed to a broadcaster, this device is "connectable"scans and connects to devices Connecting to a Bluetooth LE is easier than “Pairing devices” but users expect to “sync”. Lots of confusion when the name of the device is not even listed on the Bluetooth iOS/android settings panel.
- 64. slavemaster central peripheral broadcasterobserver LE Beacons transmit small packets of data to advertise their presence The observer "wakes up" but can’t connect to the broadcaster As opposed to a broadcaster, this device is "connectable"scans and connects to devices Beacons can be intrusive in their attempt to anticipate users intentions. Commercial messages triggered by beacons can reach SPAM levels if unchecked. Google Here (maps + beacons recently shut down for this reason.
- 65. demo
- 66. NFC & RFID Small in Size Big in Opportunities
- 67. NFC stands for Near Field Communications. RFID is the read-only version of NFC NFC The NFC reader generates a magnetic field that induces a voltage across the coil of an NFC tag. The tag is a miniature radio module. It comprises a small microchip and a copper coil. When the microchip power up, it starts communicating its unique ID to the NFC reader. An NFC tag costs 10 cents
- 68. https://goo.gl/pKJ7PC Samsung Galaxy S4 Apple is using nfc only to enable Apple Pay. Developers don’t have access yet to this feature for their own apps. Apple Watch iOS & Android support
- 69. The Orbotix is working on an intelligent ramp that has its own leaderboard, tracking player points as Ollie hits the ramp NFC tag & reader
- 71. one more thing “systems” approach device limitations solve real user problems
- 72. cord cutter customer Roamio TiVO mini TiVO service TiVO apps router TiVO Living room experience TV phone Multi-room experience laptop TiVO online TiVO apps tablettablet tablet "out-of-home" experience second screens primary screen TiVO:experiencemap tablet Apply a “systems” approach to design Join forces with the middleware / architecture team
- 73. Embrace device limitations Take the most out of each member of the ecosystem Boarding Pass smartphone smart Watch location user profile haptic buzzer
- 74. Solve real user problems Always evaluate “cool” technology from a UX lens
- 75. Thanks! pablo sanchez @ pabsanch Icons made by Freepik from www.flaticon.com Let’s stay in touch