SlideShare a Scribd company logo
How to Design & Build a SaaS Platform
Pressure-Tested for the Enterprise
Catherine Wong
Chief Product Officer
@catherinewong
Growth, growth, growth
Build for enterprise,
design for people
Org growth
What are the women engineers saying
would improve things?
What are the POC engineers saying would
improve things?
Tech growth
What are our product design tenets?
How to Design and Build a SaaS Platform for the Enterprise
Tech growth
How will you let me know about an
outage?
What will we do when something majorly
breaks?
Tech growth
What are we deferring building?
What else could we defer?
Customer growth
Which customers scare you?
Why?
Customer growth
Enterprise, SMB, Consumer, what would it
take?
Customer growth
How do the engineers experience
customer happiness/pain?
How to Design and Build a SaaS Platform for the Enterprise
Key takeaways:
● Build for enterprise, design for people
● Ask women and POC engineers for their perspective on what can be
improved
● Decide now how you’re going to react when things break
● Embrace customers that scare you
● Give your engineers a way to experience customer happiness/pain
THANK YOU

More Related Content

PDF
Automation: the digital transformation accelerator
PDF
3 Insights for Consumerization of the Enterprise
PDF
Ask the CIO: Questions Founders Want to Ask a CIO, But Are Afraid to Ask
PDF
Anda Gansca (Knotch) – Pivoting to Product Market Fit
PDF
Introduction to Creative Operations
PDF
Lean Startup in the Enterprise, Aubrey Smith
PDF
How to Build an Innovation Funnel in Large Organizations
PDF
211 Message Like a Ninja - In-App Engagement with Anonymous Data (Keith Fen...
Automation: the digital transformation accelerator
3 Insights for Consumerization of the Enterprise
Ask the CIO: Questions Founders Want to Ask a CIO, But Are Afraid to Ask
Anda Gansca (Knotch) – Pivoting to Product Market Fit
Introduction to Creative Operations
Lean Startup in the Enterprise, Aubrey Smith
How to Build an Innovation Funnel in Large Organizations
211 Message Like a Ninja - In-App Engagement with Anonymous Data (Keith Fen...

What's hot (20)

PDF
Lean Startup - Turning an Idea into a Product
PDF
What is SaaS?
PDF
Mass extiniction
PDF
Digital Breakfast: Trends & Technologies
PDF
Product and customer development for startups
PPTX
"Lean" Product Management
PPT
Lean Startup Challenge Boston
PPTX
AME Innovation Summit
PPTX
Stanford breakfast briefing 111214
PPTX
EIA2017Portugal - Mike Kyriacou - Getting to Problem-Market Fit
PDF
174 starting a new product management role at ludicrous speed (chugh and ei...
PPTX
Enterprise agility
PDF
Be one of the 10%: How to have a successful startup - Part 1
PDF
Lean Startup 101 at Lean Startup Circle Jakarta Meetup July 2013
PDF
How to get your Minimum Viable Product (MVP)
PDF
Steli Efti - Designing Your SaaS Sales Machine
PDF
Be one of the 10%: How to have a successful startup - Part 2
PPTX
What Are Growth Teams For, and What Do They Work On? By Greylock's Growth Adv...
PDF
2014 future of product management
PDF
Leveraging UX & Kanban to Unleash Your Inner Startup
Lean Startup - Turning an Idea into a Product
What is SaaS?
Mass extiniction
Digital Breakfast: Trends & Technologies
Product and customer development for startups
"Lean" Product Management
Lean Startup Challenge Boston
AME Innovation Summit
Stanford breakfast briefing 111214
EIA2017Portugal - Mike Kyriacou - Getting to Problem-Market Fit
174 starting a new product management role at ludicrous speed (chugh and ei...
Enterprise agility
Be one of the 10%: How to have a successful startup - Part 1
Lean Startup 101 at Lean Startup Circle Jakarta Meetup July 2013
How to get your Minimum Viable Product (MVP)
Steli Efti - Designing Your SaaS Sales Machine
Be one of the 10%: How to have a successful startup - Part 2
What Are Growth Teams For, and What Do They Work On? By Greylock's Growth Adv...
2014 future of product management
Leveraging UX & Kanban to Unleash Your Inner Startup
Ad

Similar to How to Design and Build a SaaS Platform for the Enterprise (20)

PDF
Innovate Faster in the Cloud with a Platform as a Service
PPTX
Choosing a PaaS for the Enterprise
PDF
A Comprehensive Guide to SaaS Development for Product Success
PDF
Changes in Necessities Trade After Migrating to the SaaS Model
DOCX
Salesforce-Cloud computing service as a software(SaaS) Group 7.docx
PPTX
Cloud elements Building Cloud Applications Faster
PPT
Peter Coffee 20100923 AITP Cloud Computing Con SD
PDF
SaaS Software Development Best Practices_ 2024.pdf
PDF
Estrategias para explotar las tendencias de SaaS y Cloud Computing
PDF
PDF
Amazon Web Services
PPTX
cloudcomputing5-141224231751-conversion-gate02-1.pptx
PDF
Digital Engineering: Top 5 Imperatives for Communications, Media and Technolo...
PDF
Migliorare la Developer Experience in un mondo Cloud Native
PPTX
Building Cloud Apps Faster with PaaS
PDF
Transforming Infrastructure Through Platform Engineering
PDF
2012 Future of Cloud Computing
PPTX
SaaS Development: A Beginner’s Roadmap to Success
PDF
SaaS Ecosystem - turn it on
PDF
Platform Engineering - a 360 degree view
Innovate Faster in the Cloud with a Platform as a Service
Choosing a PaaS for the Enterprise
A Comprehensive Guide to SaaS Development for Product Success
Changes in Necessities Trade After Migrating to the SaaS Model
Salesforce-Cloud computing service as a software(SaaS) Group 7.docx
Cloud elements Building Cloud Applications Faster
Peter Coffee 20100923 AITP Cloud Computing Con SD
SaaS Software Development Best Practices_ 2024.pdf
Estrategias para explotar las tendencias de SaaS y Cloud Computing
Amazon Web Services
cloudcomputing5-141224231751-conversion-gate02-1.pptx
Digital Engineering: Top 5 Imperatives for Communications, Media and Technolo...
Migliorare la Developer Experience in un mondo Cloud Native
Building Cloud Apps Faster with PaaS
Transforming Infrastructure Through Platform Engineering
2012 Future of Cloud Computing
SaaS Development: A Beginner’s Roadmap to Success
SaaS Ecosystem - turn it on
Platform Engineering - a 360 degree view
Ad

More from saastr (20)

PDF
Workshop Wednesday: The New Era of HyperFunctional SaaS
PPTX
SaaStr Annual 2024: Supercharge Your GTM With Product-Driven Growth with Gene...
PPTX
SaaStr Annual 2024: Reducing Churn in AI Adoption with Bain Capital
PPTX
SaaStr Annual 2024: From Innovation to Integration: Lessons from Launching a ...
PPTX
SaaStr Annual 2024: How to Maximize Your Revenue: Strategies to Stop Leaving ...
PPTX
SaaStr Annual 2024: Scaling Subscriptions to $2B+ ARR with Canva
PPTX
SaaStr Annual 2024: Turning Data Into Results: Best Practices From Successful...
PPTX
SaaStr Annual 2024: Beyond Public Metrics: Insights from 2,400+ Private B2B C...
PPTX
SaaStr Annual 2024: Unlocking Success: How to Optimize Your Cap Table with Fi...
PPTX
SaaStr Annual 2024: Building Products for the Enterprise with UnifyApps - (10...
PPTX
SaaStr Annual 2024: Scaling CS: From 0-5,000 Customers with Drata
PPTX
SaaStr Annual 2024: 10 Things to Learn About Adding Payments or Banking to Yo...
PPTX
SaaStr Annual 2024: Building a Remote-first Startup - Lessons from Working 5 ...
PPTX
SaaStr Annual 2024: Scaling from $50M to $200M+ ARR: What Growth Investors Lo...
PPTX
SaaStr Annual 2024: From Sellers to Influencers: Transforming B2B SaaS Sales ...
PPTX
SaaStr Annual 2024: AI Productized Services: How Outcome as a Service Can Be ...
PPTX
SaaStr Annual 2024: Preparing for Financial Due Diligence - Don't Let that be...
PPTX
SaaStr Annual 2024: Professional Services: Lessons from Scaling Services Thro...
PPTX
SaaStr Annual 2024: Effectively Scaling Go To Market from 0 to 1,000 with Ind...
PPTX
SaaStr Annual 2024: Why Business-in-a-Box Startups are the Next Big SaaS Cate...
Workshop Wednesday: The New Era of HyperFunctional SaaS
SaaStr Annual 2024: Supercharge Your GTM With Product-Driven Growth with Gene...
SaaStr Annual 2024: Reducing Churn in AI Adoption with Bain Capital
SaaStr Annual 2024: From Innovation to Integration: Lessons from Launching a ...
SaaStr Annual 2024: How to Maximize Your Revenue: Strategies to Stop Leaving ...
SaaStr Annual 2024: Scaling Subscriptions to $2B+ ARR with Canva
SaaStr Annual 2024: Turning Data Into Results: Best Practices From Successful...
SaaStr Annual 2024: Beyond Public Metrics: Insights from 2,400+ Private B2B C...
SaaStr Annual 2024: Unlocking Success: How to Optimize Your Cap Table with Fi...
SaaStr Annual 2024: Building Products for the Enterprise with UnifyApps - (10...
SaaStr Annual 2024: Scaling CS: From 0-5,000 Customers with Drata
SaaStr Annual 2024: 10 Things to Learn About Adding Payments or Banking to Yo...
SaaStr Annual 2024: Building a Remote-first Startup - Lessons from Working 5 ...
SaaStr Annual 2024: Scaling from $50M to $200M+ ARR: What Growth Investors Lo...
SaaStr Annual 2024: From Sellers to Influencers: Transforming B2B SaaS Sales ...
SaaStr Annual 2024: AI Productized Services: How Outcome as a Service Can Be ...
SaaStr Annual 2024: Preparing for Financial Due Diligence - Don't Let that be...
SaaStr Annual 2024: Professional Services: Lessons from Scaling Services Thro...
SaaStr Annual 2024: Effectively Scaling Go To Market from 0 to 1,000 with Ind...
SaaStr Annual 2024: Why Business-in-a-Box Startups are the Next Big SaaS Cate...

Recently uploaded (20)

PPTX
Principles of Marketing, Industrial, Consumers,
PDF
MSPs in 10 Words - Created by US MSP Network
PDF
Ôn tập tiếng anh trong kinh doanh nâng cao
PPTX
New Microsoft PowerPoint Presentation - Copy.pptx
PDF
How to Get Business Funding for Small Business Fast
PPTX
The Marketing Journey - Tracey Phillips - Marketing Matters 7-2025.pptx
PPTX
Probability Distribution, binomial distribution, poisson distribution
DOCX
Business Management - unit 1 and 2
PPTX
job Avenue by vinith.pptxvnbvnvnvbnvbnbmnbmbh
PDF
Laughter Yoga Basic Learning Workshop Manual
PPTX
Belch_12e_PPT_Ch18_Accessible_university.pptx
PPT
Data mining for business intelligence ch04 sharda
PPTX
Dragon_Fruit_Cultivation_in Nepal ppt.pptx
PDF
Outsourced Audit & Assurance in USA Why Globus Finanza is Your Trusted Choice
PDF
Reconciliation AND MEMORANDUM RECONCILATION
PDF
IFRS Notes in your pocket for study all the time
PDF
DOC-20250806-WA0002._20250806_112011_0000.pdf
PDF
SIMNET Inc – 2023’s Most Trusted IT Services & Solution Provider
PPT
340036916-American-Literature-Literary-Period-Overview.ppt
PPTX
AI-assistance in Knowledge Collection and Curation supporting Safe and Sustai...
Principles of Marketing, Industrial, Consumers,
MSPs in 10 Words - Created by US MSP Network
Ôn tập tiếng anh trong kinh doanh nâng cao
New Microsoft PowerPoint Presentation - Copy.pptx
How to Get Business Funding for Small Business Fast
The Marketing Journey - Tracey Phillips - Marketing Matters 7-2025.pptx
Probability Distribution, binomial distribution, poisson distribution
Business Management - unit 1 and 2
job Avenue by vinith.pptxvnbvnvnvbnvbnbmnbmbh
Laughter Yoga Basic Learning Workshop Manual
Belch_12e_PPT_Ch18_Accessible_university.pptx
Data mining for business intelligence ch04 sharda
Dragon_Fruit_Cultivation_in Nepal ppt.pptx
Outsourced Audit & Assurance in USA Why Globus Finanza is Your Trusted Choice
Reconciliation AND MEMORANDUM RECONCILATION
IFRS Notes in your pocket for study all the time
DOC-20250806-WA0002._20250806_112011_0000.pdf
SIMNET Inc – 2023’s Most Trusted IT Services & Solution Provider
340036916-American-Literature-Literary-Period-Overview.ppt
AI-assistance in Knowledge Collection and Curation supporting Safe and Sustai...

How to Design and Build a SaaS Platform for the Enterprise