How to Design & Create Mobile Friendly Surveys
- 1. How to Design and Create Mobile Friendly Surveys FluidSurveys Webinars by Rick Penwarden and Sean O’Dacre
- 2. What we’ll be Covering: 1. Conducting mobile surveys 2. The mobile revolution 3. How to launch a successful survey (mobile friendly!)
- 3. Different Ways to Conduct Mobile Surveying • In-Person Surveys • Kiosk Surveys • Real-Time Observational Surveys • Offline Surveying (Remote Locations)
- 4. We’re Living in a Mobile World • 7 billion cell phone subscriptions worldwide! • Mobile-broadband subscriptions have reached 2.3 billion globally!
- 5. Developed Countries • In the Developed World mobile-broadband devices will be owned by 84% of the population. (21% in 2007). • Why? • Online Social Media • Mobile capabilities • Proliferation of Wi-Fi • Low cost of Data Plans
- 6. Developing World • In the Developing World, mobile-broadband is projected to more than double over the course of the year (11.5% to 26%). • Why? • Large Rural Populations • Price of Landline • Need for Information • Pressure from NGOs • International Telecommunications Union (United Nations)
- 7. Who Uses Smartphones? • Two main groups of people use smartphones: • Youth and Young Adults (14-30 year olds) • Business Professionals • Computers becoming obsolete: • 2010 smartphone sales surpassed desktop devices. • Mobile internet usage is predicted to overtake desktop internet usage in 2015.
- 8. More Bad News for Desktop Surveys • Mobile Devices are taking over email: • 47% of all emails are now opened on a mobile device (Email Analytics, April 2014) • 70% of cellular email checkers admitted to immediately deleting emails that didn’t render well on a mobile device!
- 9. The 3 Key to Future Surveying Success • Mobile Friendly Survey Design • Mobile Friendly Questions Types • Mobile Responsive platform
- 10. Avoiding Slow Navigation Times • Computers have spoiled respondents’ patience! • Rule of Thumb: 5 questions per page (Max. 10) • Limit your number of options (Max: 20 options per question)
- 11. Keep it Fast, Easy and Interactive! • Mobile respondents are on the go and busy! • Optimize completion rates by: • 5 minutes or less • Simple to answer questions • And interactive styling
- 12. Less Open-Ended Questions • Open-ended questions are a lead cause of mobile drop outs for 2 reasons: • Certain mobile devices are difficult to type with. • Open-ended questions require critical thinking and unique responses. • Instead give clear options that are: • Clear • Straightforward • Well-Organized
- 13. Forget the Bells and Whistles • Mobile capabilities differ dramatically compared to computers! • Careful using above and beyond features (images, links, pictures, etc.) • Usually its best to stay as simple as possible.
- 14. Pretest Separately on Mobile!
- 15. Go Outside the Computer Comfort Zone • Experiment with the mobile options available to you! Look specifically for: • Mobile friendly question formats • Responsive Design
- 16. Want to Learn More? Check out FluidSurveys University http://fluidsurveys.com/university/ And our Blog http://fluidsurveys.com/blog/