Mobile diary usage study
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The document discusses findings from a mobile usage diary study focused on mobile banking, highlighting different device types and user expectations. Key recommendations include supporting immediate user needs and enhancing the usability of apps while adhering to design standards. The study emphasizes the importance of understanding usage patterns and the context in which mobile devices are utilized.
Mobile diary usage study
- 1. Mobile Usage Diary Study Findings and Recommendations 1
- 2. Agenda Introduction and Methodology On Mobile Devices On Mobile Banking Usage Categories Persona Mapping Design Criteria Conclusions 2
- 4. Some comments from one of our interview subjects “I love my phone, it does everything I need it to do. “I could not think about using another one.” “It’s perfect for me.” Talking about an iPhone? Or another smart phone? …No. 4
- 5. On Mobile Devices Acceptable Experiences vs. Rich Experiences “History don’t repeat, but it sure does rhyme.” Mark Twain 5
- 6. On Mobile Devices Identified three primary device types • Dumb Phones • “Not-so-smart” phones • Smart phones 6
- 7. The “Smartest” Phone? The iPhone 7
- 8. On Mobile Banking Expectations Matter Costs Matter Devices Matter Context Matters 8
- 9. Other Observations Mobile and Business Matters SMS: The First Social Network Mobile and the social web Categories of use and Usage Patterns 9
- 11. Usage Patterns and Persona Mapping 11
- 12. Design Criteria Support the “Immediacy of Now” Support legacy devices Follow device design standards Support Fitts’ Law “First, do no harm” Content matters Make it appealing and useful to increase “repeatability” Provide downloadable apps that (securely) cache data 12
- 13. Conclusions 13