There are two main methods to monetize video content: 1) contact advertisers for sponsorship before producing videos or 2) produce videos and then offer advertising opportunities to brands. Revenue can be generated through product placement, full sponsorships or endorsements, display banners, and premium membership features like subscriptions or download access. Advertisers are interested in brand leverage, acquiring new customers, and directing traffic. Effective metrics to track include video impressions, time spent watching, and click-through rates. Major video advertising networks that can be used include YouTube, Brightcove, and Metacafe.