How to Effectively Use Social Media in Your Law Practice
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The CLE session aims to train attorneys in using social media effectively to enhance their career readiness, professional communication, and understanding of digital citizenship. Key outcomes include improved online engagement, digital accountability, and development of thought leadership. The agenda covers LinkedIn and Twitter optimization, best practices for online networking, and content creation to build reputation and authority.
How to Effectively Use Social Media in Your Law Practice
- 1. How to Effectively Use Social Media in Your Law Practice
- 2. What are the CLE session’s objectives?
- 3. 3 Objectives • Train to a common basics standard in social business to improve legal career readiness. • Accelerate attorneys’ social business acumen to enhance professional communication and proficiency with social media. • Enable the attorneys’ understanding of digital citizenship and their digital identity. Enable high standards of professional conduct and legal education How to Effectively Use Social Media in Your Law Practice: Continuing Legal Education (CLE)
- 4. What is the value for you and your law firm?
- 5. 5 Attorney Outcomes: What is the value for you and your law firm? • Proficiency/Competency: Communication Skills for the 21st Century • Professionalism: Digital Citizenship Best Practices & Career Readiness • Digital Accountability: Online Identity Management & Stewardship • Members/Legal Customers: Online Engagement & Thought Leadership Enable high standards of professional conduct and legal education How to Effectively Use Social Media in Your Law Firm: Continuing Legal Education (CLE)
- 6. What is the agenda for the CLE session?
- 7. 7 Program Agenda • Social Business & The Social Moment • Attorney LinkedIn Optimization & Insights • Attorney Twitter Optimization & Insights • Attorney Best Practices for Growing & Deepening Your Online Network • Developing Online Legal Thought Leadership & Original Content • Developing Audience, Authority, Reputation & Influence • The Daily Social Business To Do List & Personal Process Re-Engineering Enable high standards of professional conduct and legal education How to Effectively Use Social Media in Your Law Practice: Continuing Legal Education (CLE)
- 8. 8 How to Effectively Use Social Media in Your Law Practice social business competency optimize social profiles grow and deepen network create original content develop reputation and authority adopt social behavior
- 9. 9 Building the Case: Relevant Social Business Statistics from the 2019 ABA Legal Technology Survey Report • 65% of attorneys reported that they personally maintain a LinkedIn profile for professional purposes. • 46% of attorneys indicate that their law firms maintain a LinkedIn presence. • 70% of attorneys responded that career development and networking was the reason they chose to interact on social media. • 30% of attorneys use social media to investigate their cases. *source: www.mycase.com/blog/2019/01/lawyers-and-social-media- in-2019/
- 10. Thank you! Mark Hewitt President, Socially Savvy www.SociallySavvy.com mark@sociallysavvy.com Twitter: @MarekKV LinkedIn: www.linkedin.com/in/marekhewitt