How to Enhance Competitive Insights Using Internal Social Media

Editor's Notes

• #10: What makes a good Advocate? Knows the subject Is a good communicator Understands cultures and behaviors Has energy and authority Understand social networks and endorses enterprise 2.0 principles Is prepared to get his hands dirty Can spend sufficient time on: Promoting the community Increasing membership Lining up the members Initiating discussions Asking and answering questions Posting information which is useful to the members
• #11: Keep it simple: Begin very simple, less is more, allow customization & personalization Light Goverance model: Code of conduct + self regulating community (NOT control, censorship, hierarchy) Make yourself visible as an expert and finding your peers and complements across the company Share information about markets, challenges, competitors, best practices, etc. A state-of-the art and easy-to-use Enterprise 2.0 collaboration platform, already adopted by (name sponsor, executive management members etc) (CoI specific value propositions, incentives and benefits)
• #13: Frequent executive reach out by the sponsor and advocate Post/Submit articles on existing webpages, newsletter, blogs, etc. that reach your tagrget audience Use existing networks to inform pssible mebers you’re your community Send a one-time broadcast message to the entire polulation contaiing your targer audience Suggest to those with questions or inteest in your topic that they join your community Participate to discussions n other communities, to promote your community Request that links to your community be added on all relevant web sites Use links to your community in your signature
• #14: REAL INFORMATION AT&T Story: Artivcle about llow performance of a SPs bcause of our discussion within 24 hours technicans discussed openly the issue and Manager provided insight – although started a good discussion what to shra inside/outside and about crisis managment TAKE A STAND Use posts to take a staad end even be provocative – use it to start a converstaion, no finish one RECOGNIZE OTHERS Highlight other‘s peoples‘ work that you find interesing. ALways make it about someone lese LISTEN to teh commmunity Get involved, by doing that, you‘ll have a better understanding of what‘s important or how to talk to them
• #15: Monitor and measure the success of the community Define and measure relevant and appropriate KPIs Fact & Figures + Use cases & success stories Adjust/intervene when necessary Recognize and celebrate Focus on people and culture, not on content Recognize key community members or contributions Extend community recognition to organization recognition Celebrate successes made possible by the CoI or the collaboration platform Don’t give up Recognize it will take time and resources, and that communities are not established ‘overnight’ Make sure the key stakeholders understanding social media and get their hands dirty Advocates play a key role in promoting and growing the community
• #17: New Objectives Transparency, openness, trust & responsibility Collaboration Sharing and best practice vs. silos & duplication Relevance & keep the goal