How to fail at building an in house uxr practice
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The document outlines key failures to avoid when establishing an in-house UX research (UXR) practice, emphasizing the importance of understanding organizational UX maturity, building processes wisely, and sharing research broadly. It highlights mistakes such as not engaging with the broader business context and focusing only on immediate teams. Success in building a UXR practice involves assessing maturity, educating others, and balancing strategic and tactical research efforts.
How to fail at building an in house uxr practice
- 1. How to Fail at Building an In-House UXR Practice April 14, 2021 UXInsight Festival @stephaniempratt #uxinsight
- 2. “There is no innovation or creativity without failure. Period.” - Brene Brown
- 3. How to Fail at Building an In-House UXR Practice 1. Don’t identify the UX maturity of the organization 2. Build processes too early 3. Don’t build a research cadence 4. Only focus on strategic efforts 5. Don’t speak the business’ language 6. Only share research with immediate teams
- 4. Failure 1: Don’t Identify the UX Maturity of the Organization
- 7. UX Maturity - Questions ● What type of research is being conducted today? ● What types of questions are teams trying to answer? ● What is the reporting structure like? ● Who initiated the creation of this role?
- 9. UX Maturity - Observations ● Is this a sales oriented company or product oriented company? ● Does the culture of the company focus on learning and changing based on data? Or is it based on the loudest voice they hear? ● Does UX get a say at the table? ● What is the overarching philosophy of the department I will be joining? ● Will the team be collaborative in the process?
- 10. Failure 2: Build Processes Too Early
- 12. Educate Before Perfecting Processes
- 13. Failure 3: Don’t Build a Research Cadence
- 15. Focus on Quick Wins
- 16. Failure 4: Only Focus on Strategic Efforts
- 18. Failure 5: Don’t Speak the Business’ Language
- 20. Speak the Business’ Language
- 21. Failure 6: Only Share Research with Immediate Teams
- 24. Sharing Research Broadly ● Meet with other departments to understand what they want to learn about customers ● Research Happy Hour ● Searchable Research Repository ● #research slack channel ● Targeted presentations
- 25. “There is no innovation or creativity without failure. Period.” - Brene Brown
- 26. How to Succeed at Building an In-House UXR Practice 1. Assess the UX maturity of the organization before joining 2. Focus on research evangelizing & educating 3. Build a research cadence 4. Find a balance between strategic and tactical research 5. Learn to speak the business’ language 6. Share research findings broadly
- 27. Thank you!